It’s not your imagination: Legal business development in 2024 is harder.
In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
3/29/2024
/ Artificial Intelligence ,
Business Development ,
Client Services ,
Corporate Culture ,
Diversity ,
Environmental Social & Governance (ESG) ,
Firm Leadership ,
Law Firm Ownership ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Transparency
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of U.S. Small Law Firms Report.
But how exactly do small law firms (those of 1...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness.
Consider the math. In an analysis of hourly billing...more
11/3/2021
/ Advertising ,
Billable Hours ,
Business Development ,
Ethics ,
Law Practice Management ,
Marketing ,
Relationship Development ,
Social Media ,
Software ,
Strategic Planning ,
Websites
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on the psychological makeup, personality traits and even birth...more
Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve problems like theirs; clients want to see you’ve been there...more
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s brand identity with purpose, consistency and confidence.
These documents may not...more
Forget size, age, awards, geography, even subject matter.
Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity.
It’s...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire.
Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
Location, location, location: It’s everything in real estate, but can it be a sustainable niche in law?
In other words, is it a lucrative long-term move to stake your brand identity on being “Tennessee’s premier...more