Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
6/25/2024
/ Client Retention ,
Corporate Branding ,
Corporate Culture ,
Lateral Hiring ,
Law Firm Ownership ,
Marketing ,
Online Reviews ,
Popular ,
Relationship Development ,
Reputation Management ,
Websites
You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the physiological (air, food, shelter) and...more
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market].
But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more
7/18/2023
/ Blogs ,
Brand ,
Content Marketing ,
Content Publishing ,
Corporate Branding ,
Data Collection ,
Events ,
Information Reports ,
Legal Operations ,
Marketing ,
Media ,
Public Records ,
Social Media ,
Surveys ,
User-Generated Content
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s brand identity with purpose, consistency and confidence.
These documents may not...more
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the kind of fervor that drives Harley-Davidson tattoos on their bodies, they...more
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies.
It’s imperative that a...more