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Another Argument for Lawyer Rankings: Search Results and the AI Meritocracy

Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent of C-suite members and 52 percent of in-house counsel report them as...more

How Not to Act Like A Rainmaker

Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on the psychological makeup, personality traits and even birth...more

Can Your Brand Be Too Premium?

It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases, the firm earned a reputation as a premium litigation boutique in its area of specialty....more

The Four Types of Practices (and What They Mean for Hiring, Profitability and Marketing)

Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more

The Basics of Branding (and How Law Firms Mess It Up)

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

Hiring Associates? Six Dos and Don’ts for Your Law Firm Website

Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more

The Four Types of Evidence Your Law Firm Website Needs

For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends Report, 59 percent of clients who needed an attorney sought a...more

Is Geography a Viable Law Firm Niche?

Location, location, location: It’s everything in real estate, but can it be a sustainable niche in law? In other words, is it a lucrative long-term move to stake your brand identity on being “Tennessee’s premier...more

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