Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
6/25/2024
/ Client Retention ,
Corporate Branding ,
Corporate Culture ,
Lateral Hiring ,
Law Firm Ownership ,
Marketing ,
Online Reviews ,
Popular ,
Relationship Development ,
Reputation Management ,
Websites
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey.
But despite this inherent risk, many law firms take a...more
Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is a role model for the aspiring entrepreneurs working in Big Law.
It all...more
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA.
We pursue these programs – reputable recognitions...more
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market].
But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more
7/18/2023
/ Blogs ,
Brand ,
Content Marketing ,
Content Publishing ,
Corporate Branding ,
Data Collection ,
Events ,
Information Reports ,
Legal Operations ,
Marketing ,
Media ,
Public Records ,
Social Media ,
Surveys ,
User-Generated Content
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness.
Consider the math. In an analysis of hourly billing...more
11/3/2021
/ Advertising ,
Billable Hours ,
Business Development ,
Ethics ,
Law Practice Management ,
Marketing ,
Relationship Development ,
Social Media ,
Software ,
Strategic Planning ,
Websites
Move over, Halloween and Thanksgiving: It’s law firm budget season.
Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget brings with it enduring baggage from the COVID-19...more
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s brand identity with purpose, consistency and confidence.
These documents may not...more
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s a face-to-face action, a visit to your reception area will tell your clients more...more
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies.
It’s imperative that a...more
Forget size, age, awards, geography, even subject matter.
Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity.
It’s...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire.
Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more