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Why Diversity Matters: A Conversation about the Importance of DE&I in Business with Efua Obeng, Marketing Professor at Howard...

In this episode of On Record PR, Sarah Larson goes on record with Efua Obeng, associate professor and department chair of marketing at Howard University. Efua recently spoke at HubSpot’s annual conference inbound 2021 a few...more

Why Diversity Matters - A Conversation about the Importance of DE&I in Business with Efua Obeng, Marketing Professor at Howard... [Audio]

In this episode of On Record PR, Sarah Larson goes on record with Efua Obeng, associate professor and department chair of marketing at Howard University, to discuss how leaders can foster and support diversity authentically....more

Trends Impacting Integrated Marketing Strategy in 2022

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

Trends Impacting Integrated Marketing Strategy in 2022: On Record PR [Audio]

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

Antoinette Hubbard, DE&I Leader at Corporate Law Firm, Discusses Business Case for Advancing Diversity Efforts in the Legal... [Audio]

In this episode of On Record PR, Sarah Larson, EVP at Furia Rubel Communications, goes on record with Antoinette Hubbard, diversity and inclusion director at the national law firm Maron Marvel Bradley Anderson & Tardy LLC and...more

How Biotechnology Is Helping to Stop COVID-19 and Solve the World’s Problems with James Greenwood, senior policy advisor at DLA...

In this episode of On Record PR, Sarah Larson goes on record with James Greenwood, senior policy advisor at DLA Piper, retired CEO of the Biotechnology Innovation Organization, and former congressman representing Bucks...more

How Biotechnology Is Helping to Stop COVID-19 and Solve the World’s Problems with James Greenwood, Senior Policy Advisor at DLA... [Audio]

In this episode of On Record PR, Executive Vice President Sarah Larson goes on record with James Greenwood, senior policy advisor at DLA Piper and retired CEO of the Biotechnology Innovation Organization (BIO), to discuss the...more

Telling the Stories of Women Who Transformed our Nation with Holly Hotchner, President and CEO of the National Women’s History...

Holly Hotchner Holly has extensive experience creating new and interesting experiences for museum visitors and driving institutional advancement. She also led her own consulting firm working with nonprofits on strategic...more

Celebrating Women’s History Month with Holly Hotchner, President and CEO of the National Women’s History Museum: On Record PR [Audio]

Sarah Larson, Executive Vice President of Furia Rubel Communications, goes on record with Holly Hotchner, President and CEO of the National Women’s History Museum, to discuss the museum’s mission to tell the stories of women...more

Zoom to Profitability in 2021: Top Tips for Harnessing the Power of Webinars for Business Development in the Virtual Age

Jennifer Simpson Carr and Sarah Larson provide top tips for harnessing the power of webinars and other virtual events to develop business in 2021....more

Preserving Black History in Bucks County, PA, with Recorder of Deeds Robin Robinson: On Record PR [Audio]

Join us as guest host Sarah Larson. goes on record with, with Robin Robinson, recorder of deeds in Bucks County, Pennsylvania to discuss the historic deed book restoration project....more

Reporting the News as a Multimedia Journalist with Marion Callahan: On Record PR [Audio]

What does it mean to be a multimedia journalist? How do journalists identify the stories to report? Join us for this episode of On Record PR as guest host Sarah Larson, Executive Vice President of Furia Rubel Communications,...more

Leading Through Crisis: Addressing Anti-Racism in the Workplace Amidst Protest and Pandemic: On Record PR Episode 18 [Audio]

Join us for Episode 18 of On Record PR as we go on record with members of the Furia Rubel Communications team to discuss crisis communications as they relate to inclusion, diversity, equity, and anti-racism. Originally our...more

Creating an Anti-Racism Plan: Communications, Policies, and Actions Amidst Protests and Pandemic

The killing of George Floyd, an unarmed black man, under the knee of a white Minneapolis police officer sparked protests that swept the United States and even spread to other countries around the globe. It also renewed a...more

Choosing Positive Language for Pandemic Communications

It is hard to believe that we have been living through the coronavirus pandemic since the early days of 2020. For many, these past few months feel more like a decade. Some of that weariness and strain is starting to show in...more

Air Travel and Tribulation in the ‘Now’ Normal

As the sun rose over Philadelphia International Airport the morning of May 19, the orange-hued light illuminated an airport changed radically from the busy hub that area travelers would have recognized....more

Getting Back to Work in the Coronavirus World: New ‘Business as Usual’?

The New York Times article, The Coronavirus in America: The Year Ahead, is deeply reported – more than 20 sources – and well-reasoned coverage and conclusions from the NYT’s infectious disease reporter, Donald G. McNeil, Jr.,...more

The Changing Face of Community Supported Journalism, with Newspaperwoman Bridget Wingert: On Record PR Episode 6 [Audio]

In this episode of On Record PR, join the conversation as guest host Sarah Larson, the executive vice president of Furia Rubel Communications, goes on record with newspaperwoman Bridget Wingert to talk about her experience...more

The Vocabulary of Crisis: How COVID-19 Has Changed Our Language

The pandemic of COVID-19 caused by the novel coronavirus that is sweeping the globe has changed our lives dramatically. While hospitals across the country and around the world doggedly try to save lives, entire companies are...more

Paycheck Protection Program: What Business Owners Need to Know

As restaurants, hotels, retailers and gyms furlough or lay off workers in droves, the federal government has authorized one of the most far-reaching economic assistance packages in United States history....more

Evaluate Your Online Reputation and Reviews While Physically Distancing

Our last post addressed how to make physical distancing productive for your business. In addition to those tips, you can do various other things to review and bolster your company’s online reputation. Preparing to seek...more

Assessing Public Relations and Marketing During a Pandemic

One client was launching a new website. Another had made a major lateral hire that they were poised to announce. A third was about to print a publication in which they had invested months of effort. What were they supposed to...more

Trust, but Verify Info Sources in a Pandemic - Coronavirus

There’s an old saying in journalism: “If your mother says she loves you, check it out.” A shorter version says “Trust, but verify.” This guiding principle is more important than ever in the midst of a public health crisis....more

Ida B. Wells Lynch Law in All Its Phases - Black History Month

“Somebody must show that the Afro-American race is more sinned against than sinning, and it seems to have fallen upon me to do so.” With those words, Ida B. Wells prefaces her searing work, “Southern Horrors: Lynch Law in All...more

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