Practical and actionable marketing to-do’s to boost your brand and business to keep you busy for the rest of the summer....more
Having a LinkedIn content strategy can help you become more efficient and strategic, and align your social media goals with your business and branding goals....more
In this free webinar on July 27 at 1pm ET, Stefanie Marrone, a legal marketer with 20 years of experience at several top U.S. law firms, will explore the key elements that every senior professional needs to achieve success in...more
There’s nothing wrong with wanting to share your good news, but it’s the way you say it that makes a huge difference....more
You’re not just going to create a LinkedIn profile and call it a day, at least not if you want to be successful on LinkedIn....more
Easy and effective ways that you can take your LinkedIn presence to the next level....more
It’s easy for B2B companies to get caught up in marketing to businesses rather than people. But strong content marketing today is about being human....more
Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach....more
Stefanie Marrone explains how content pillars define your niche, guide and speed up your content creation process, and ensure that your content is more strategic....more
Stefanie Marrone offers a plan for building and maximizing your LinkedIn presence now and in the future....more
How do you go viral on LinkedIn without trying too hard to go viral? Stefanie Marrone explains....more
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more
Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts....more
Stefanie Marrone explains the value of a new LinkedIn feature: the ability for ompany pages to publish email newsletters directly through its platform....more
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and...more
Chris Fritsch and Stefanie Marrone will help small- and mid-size firm marketers devise marketing strategies and tactics to market their firms to get a big impact without having to dedicate a big budget....more
Here are 10 productive things to do on LinkedIn that are just as useful to your content creation, and relationship and brand building efforts....more
LinkedIn polls help to initiate conversations, engage with your connections, serve as the basis of an article, help you come up with a future webinar or article topic, and keep you top of mind with your network....more
Have you heard the saying don’t put all your eggs in one basket? Well, it’s especially true for business professionals, especially lawyers....more
LinkedIn has more than 750 million users and growing every day. During this extended time of social distancing, it’s never been more important to have a strong LinkedIn profile and presence, and to be building your...more
Provide your audience with multiple ways to consume content while giving yourself more opportunities to reach prospects....more
How do you get people on social media to stop scrolling and pay attention to what you’re trying to share with them? Stefanie Marrone explains....more
Stefanie Marrone recounts what she learned from a post on LinkedIn that 'went viral' with over a million views....more
It doesn’t matter how big or small your organization is, if you have employees who have left the firm with whom you want to keep in touch, then you need an alumni relations program....more