Holidays are upon us and invitations to fun events may come your way. You may think your timely response is not important, but is this true? Can your RSVP or lack of RSVP affect your personal brand? As a marketing, business...more
Take a quick look in my garage and you will see boxes filled with tools. At first glance, many of them appear to be doubles of the same tool. You may ask, ‘why so many of the same tools?’ I would answer, ‘take a closer...more
Recent statistics show that 66% of social media users expect their social media usage to increase during Coronavirus confinement while sheltering-in-place (SIP)
(Izea, "COVID-19 : Social Media Usage to Increase", 2020)...more
Father’s Day is this weekend. I got to thinking about my Dad’s life lessons for me growing up, and how they have affected the way I behave in the business world today.
I am a grown-up now, with a daughter of my own, and I...more
It is wonderful to see people and organizations come together during the holiday season to encourage the gift of giving. Now it’s January and the non-profit organizations have delivered their gifts to children with care. ...more
Do not just attend an event - attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time but you hope to have ROI too. Look ahead to see what you need to accomplish before, during,...more
The decision is made: your firm is going to dive in - create a new website or redesign your existing one. I hope you had a chance to read my teammate Amanda Peth’s blog Lessons Learned: Website Redesign (Part 1) about when...more
If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more
Can you imagine your firm without a website? What if your bio were not listed on the internet?
Well, there was a time when law firms questioned whether they needed a website. And a marketing team was not even part of...more
Are you spinning your wheels and do not know why? Do you think you know how to begin a task but then find you are not entirely sure how to proceed? Try thinking like a child! This may seem like odd advice for a professional...more
If you sit behind a desk, you may wonder why you would need a tool box. You may not even own a tool box! Well, if you have ever done any home improvements, you will have come across certain jobs that forced you to run to the...more
5/6/2014