Latest Posts › Relationship Development

Share:

The four reasons why, with thought leadership, the best ability is availability [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Five ways thought leadership is a real-time positioning tool for your personal brand

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more

Take your relationships to another level by co-authoring thought leadership with clients and referral sources [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more

The benefits of using thought leadership as “after hours” client advocacy

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

Four under-the-radar sources of thought leadership inspiration at conferences

At industry conferences, look past the main stage for sources of thought leadership inspiration. When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more

Don’t chase virality with your content. Chase partiality.

Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more

Thought leadership is how you answer clients’ questions at scale

Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development. Let’s talk about thought leadership as client service, particularly thought leadership...more

Solidify relationships with clients and referral sources by co-creating thought leadership with them

Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more

This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast [Video]

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do...more

Is your thought leadership chasing eyeballs or hearts and minds?

It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more

This business lawyer has 133K+ YouTube subscribers hanging on her every word - Legally Contented Podcast [Video]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses....more

The case for your law firm creating bingeable thought leadership content

Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more

14 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide