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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

The four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

Society54

The Untapped Power of Law Firm Alumni Programs

Society54 on

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Passle

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

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Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

That 401(k) Conference: Sponsoring While Not Burning You Out

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

When I first started my law practice, I’d get invited to sponsor networking events or plan sponsor forums. They’d ask for a check, promise big exposure, and deliver… almost nothing. The room would be filled with the wrong...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 GC Panel Reveals What Clients Really Want From Law Firms

Nancy Myrland - Myrland Marketing & Social... on

The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more

Legal Internet Solutions Inc.

8 Essential Law Firm KPIs for Measuring Success in 2025

Legal Internet Solutions Inc. on

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more

Legal Internet Solutions Inc.

Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Legal Internet Solutions Inc. on

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more

LawVision

Opening doors is easy….when you have the right keys

LawVision on

To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm  to re-thinking what the client base should be...more

Society54

Building Bridges: How Attorneys Can Leverage Business Development Coaching for Long-Term Growth

Society54 on

In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more

International Lawyers Network

Taking It Offline: Why In-Person Connections Still Matter in a Virtual World

International Lawyers Network on

I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more

Legal Internet Solutions Inc.

Turning Nay-Sayers into Yay-Sayers: Overcoming Attorneys' Lead Scoring Objections

Legal Internet Solutions Inc. on

Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more

JD Supra Perspectives

Six Practical Tips to Improve your Client Data

JD Supra Perspectives on

Michael Idinopulos shares insights about how to improve the quality of your client data, and why it matters....more

Legal Internet Solutions Inc.

5 Signs Your Website Is Hurting Your Firm’s Growth

Legal Internet Solutions Inc. on

For law firms, a well-functioning website is crucial for attracting new clients, retaining existing ones, and growing the business. However, the platform you use to manage your website—your Content Management System...more

Good2bSocial

Best Practices to Consider in Developing Your Law Firm’s Voice

Good2bSocial on

Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more

Firesign | Enlightened Legal Marketing

Want A Great Brand? You Don’t Get To Be Batman

Firesign | Enlightened Legal Marketing on

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

Integreon

ALM Consulting Magazine Best Firms to Work For Industry Series Recap

Integreon on

Building Exceptional Firms: From Rainmaking to Culture Building, What Makes Great Firms Stand Out? What Iconic Consulting Firms Do to Grow in a Post-COVID Era - Consulting Magazine held the “2024 Best Firms to Work For”...more

Good2bSocial

How Legal Marketers Can Measure Account-Based Marketing Success

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Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Integreon

An Introduction to Scaling Greatness

Integreon on

Good morning. Welcome to the first edition of Scaling Greatness, a newsletter from Integreon focusing on amplifying global business excellence and innovation....more

Good2bSocial

Custom-Crafted Omnichannel Strategies for Law Firms

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Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal...more

Omnizant

Content Distribution—Think Bigger

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Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Good2bSocial

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

Good2bSocial on

In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

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