It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more
Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more
Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more
To truly leverage the potential of conference connections and insights, it’s important to have a strategic post-conference action plan. Stefanie Marrone explains....more
Stefanie Marrone shares proven strategies for lawyers to build enduring relationships with their clients....more
Stefanie Marrone shares tips for marketers to help support and bolster your thought leaders this year....more
With its many functionalities, LinkedIn is an invaluable asset for law firms and the legal marketers who work at these firms, enabling them to showcase their firm’s expertise, build relationships and gain insights into...more
In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more
Stefanie Marrone outlines how to craft an effective follow-up that resonates with potential clients, post pitch....more
Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Stefanie Marrone dives in....more
As we embark on a new year, it’s essential to recognize the power of a well-crafted personal brand. It’s not just about making a mark in your industry; it’s about creating a distinct identity that resonates with your...more
For C-suite executives and founders venturing onto LinkedIn, it’s important to remember that the platform is not just a networking site; it’s a powerful stage to solidify your thought leadership and expand your professional...more
Stefanie Marrone shares effective strategies for busy professionals to integrate impactful volunteer work into their lives, tailoring their contributions to match their unique skills, passions and time constraints....more
In crafting a future-proof client engagement strategy, law firms and professional service firms must view each event and sponsorship through the lens of revenue generation, relationship building and reputation enhancement....more
Stefanie Marrone looks at common LinkedIn networking pitfalls – and how to avoid them....more
Understanding the significance of a good comment and mastering the art of crafting one can help differentiate you on LinkedIn. Here’s how....more
As social media continues to reshape the way we communicate and do business, LinkedIn has emerged as a powerful platform for law firms to connect with corporate counsel and potential clients....more
Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more
While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more
Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more
Stefanie Marrone explores the role of AI in creating the perfect headshot....more
From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more
Stefanie Marrone shares key takeaways on law firm culture from her recent panel presentation at the ARK Conference 2023....more