In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:
-...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.
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Learn more about Wayne Pollock:...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
5/12/2025
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.
+ Learn more about Wayne Pollock:...more
You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
You might think thought leadership...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.
For more...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
4/9/2025
/ Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Legal Writing ,
Marketing Perspectives ,
Professional Development ,
Relationship Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific...more
Mine your law firm’s awards submissions for thought leadership topic gold-
Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
3/20/2025
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Firm Leadership ,
Innovative Technology ,
Law Firm Partners ,
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Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles -
Far too many professionals, including attorneys,...more
3/11/2025
/ Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Partners ,
Law Practice Management ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Thought Leadership
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
There’s a transformative benefit to regularly producing thought leadership content that no...more
2/19/2025
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Public Relations ,
Social Media ,
Thought Leadership
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
If you’re not regularly producing thought leadership content,...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
As you create your list of professional New...more
1/16/2025
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Former Clients ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Social Media ,
Thought Leadership
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership -
You already know that written thought leadership is a tried-and-true way to...more
1/8/2025
/ Business Development ,
Content Marketing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Media ,
Podcasts ,
Professional Development ,
Social Media ,
Thought Leadership ,
Video
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create...more
12/17/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
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Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite.
Building an audience by publishing thought...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
10/9/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more