In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s brand identity with purpose, consistency and confidence.
These documents may not...more
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the kind of fervor that drives Harley-Davidson tattoos on their bodies, they...more
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s a face-to-face action, a visit to your reception area will tell your clients more...more
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies.
It’s imperative that a...more
It is almost an enviable problem.
After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases, the firm earned a reputation as a premium litigation boutique in its area of specialty....more
Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not reflect the state of American business, nor the state of many law firms’...more
Forget size, age, awards, geography, even subject matter.
Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity.
It’s...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire.
Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends Report, 59 percent of clients who needed an attorney sought a...more
Location, location, location: It’s everything in real estate, but can it be a sustainable niche in law?
In other words, is it a lucrative long-term move to stake your brand identity on being “Tennessee’s premier...more
The Big Four bogeyman has haunted the U.S. legal market for years. Like any good horror movie villain, it’s shrouded in mystery.
We don’t know when it’s coming, or exactly what will go down, but we know that a...more
The introduction of LegalMation should be a cautionary tale.
With the haunting slogan “A Day’s Worth of Work in Two Minutes,” LegalMation uses IBM Watson artificial intelligence technology to automate litigation...more
Workload is up for 76.7 percent of corporate legal departments, according to Altman Weil’s 2020 Chief Legal Officer Survey. But that won’t necessarily correspond with additional work for law firms....more