The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain....more
Good business sense: Rich Bracken and Megan Galloway dive into the most compelling reasons to support team members who find purpose in innovation. ...more
Modernizing the client alert process is a great opportunity for a law firm to use technology to create a competitive advantage and differentiate itself from competitors....more
Listen to Rich Bracken in this CLIENTSpeak conversation with Edward Bender, General Counsel & Executive Director of Regulatory Affairs with the South Carolina Hospital Association.
Edward, a former attorney at a South...more
Rich Bracken offers key takeaways for legal marketing and BD professionals in his recap of the recent LMA National conference in Atlanta....more
Rich Bracken with a perspective on how we're already selling every day, but it is time to take sales in legal seriously. Here's how and why....more
Rich Bracken with a perspective on the BD power of reader data and which questions you should be answering as you dive into your reports....more
Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more