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How to Use 'Soft' Content and Holidays to Your Advantage in Your Firm's Social Media Strategy

For law firms, every holiday is an opportunity to do something creative and differentiating on social media. Stefanie Marrone explains why and how....more

Lawyers, How to Overcome Content Paralysis and Get the Attention You Deserve

Stefanie Marrone talks through the importance of avoiding content paralysis - endless tweaking and editing of your thought leadership - when it comes to client-led writing....more

20 Ways to Build a Stronger Professional Brand - Starting Today

In the saturated and competitive legal market of present day, it's just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals....more

Change is Coming: What Clients Want and Need Today From Law Firms - Key Takeaways from the 2019 LMA Annual Conference

Stefanie Marrone with an in-depth recap of key takeaways and insights from LMA2019 programming in Atlanta this year....more

How to Incorporate Two New LinkedIn Enhancements Into Your Branding, Networking, and Business Development Efforts

Stefanie Marrone with a look at two new LinkedIn features that further enhance connectivity on the world's largest professional networking platform....more

How to Get the Most Out of Your 2019 Legal Marketing Association Annual Conference Experience (and Build Your Professional Brand)

Stefanie Marrone offers tips for legal marketing & BD professionals to get the most out of the upcoming LMA National 2019 conference and time out of the office....more

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

It's not easy to tame our inner critic, but nothing in life that's worth doing is easy, right?...more

15 Content Marketing Strategy Best Practices for Law Firms of All Sizes

From Stefanie Marrone, fifteen ideas to take your content strategy to the next level....more

What Clients Want from Their Outside Counsel: 15 Takeaways from Every In-House Counsel Panel You've Ever Attended

If you could hear directly from your clients about what they want and need, wouldn't you jump at every opportunity to listen?...more

50 Tips On What NOT To Do On LinkedIn

You often hear what you should be doing on LinkedIn. Here's Stefanie Marrone with a look at what NOT to do....more

LinkedIn 101: How to Master Profile Basics & Build Your Professional Brand

Stefanie Marrone with a comprehensive guide to taking control of your digital reputation on the most important professional network today, LinkedIn....more

16 Easy Ways to Enhance Your Business Development, Social Media, and Branding Efforts in 2019

As the new year arrives, we get the opportunity to start fresh and add new activities to our marketing mix. Here are a few ideas to incorporate in 2019....more

How to Write an Engaging, Client-Focused Professional Bio

Your lawyer BIO should always be written with your clients in mind. Stefanie Marrone offers an in-depth look at what makes a successful online BIO....more

Positioning Yourself for Success - Leadership and Management Advice from Top Law Firm CMOs

Stefanie Marrone recaps a recent LMA webinar in which law firm CMOs discuss best practices, challenges, and successes from the trenches....more

It's Okay to Fail Sometimes - Your How-To Guide After Getting Fired or Let Go

The hardest times in your life are often those when you grow and learn the most....more

What to Do When You Run Out of Things to Say - Your How-To Guide to Creating an Evergreen Content Strategy

Stefanie Marrone with creative and efficient ways to create evergreen content as a key part of your firm's content strategy....more

Want to Be Selected as a Conference Speaker? Here's How to Increase Your Chances

Stefanie Marrone and Kara McKenna distill their experience as co-programming chairs for the 2018 LMA Tech Midwest conference into ten tips for prospective speakers....more

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

Five Secrets to Legal Directory Ranking Success

Stefanie Marrone offers five important ways to elevate your firm's legal directory rankings submissions....more

Build a Stronger Professional Network Today with These LinkedIn To-Do's

Stefanie Marrone with a perspective on how to use LinkedIn to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network....more

17 Low Cost (or Free!) Social Media MarTech Tools to Try For Your Law Firm Today

Seventeen cool new apps and online tools that will help you differentiate your firm and give you a competitive edge in social....more

How to Use Holidays Throughout the Year to Drive Engagement on Your Firm's Social Media

Take full advantage of the many holidays that pop up throughout the year and build them into your social media strategy. Here's how and why....more

10 Ways to Be Happy and More Successful – A Recap of the #LMA18 Keynote Talk

Successful people are not necessarily happy. But happy people are more likely to be successful....more

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