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Having More Power in the Business Development Process – The Thought Leadership Project [Audio]

Jay Harrington and Tom Nixon break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This...more

Scott Love on How to Become a Rainmaker – The Thought Leadership Project [Audio]

Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more

How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project [Audio]

Jay Harrington and Tom Nixon take a deep dive into productivity for business development. They address two obstacles that often come up in Jay’s coaching sessions, which are "I don’t have the time” and “Even if I did I...more

Is Your Content Skimmable or Skippable?

Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

Thought Leadership for Beginners — The Thought Leadership Project [Audio]

By listener request, Jay Harrington and Tom Nixon address the issue of how to engage in thought-leadership content marketing when one feels they don't have the accomplished career or track record to claim a title of "thought...more

Generosity, Abundance, and Personal Branding, with Winter Wheeler - The Thought Leadership Project [Audio]

Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s...more

LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn —Thought Leadership Project [Audio]

Callie Schweitzer is a senior news editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 740+ million global members. Who better to turn to for advice on maximizing your...more

Harnessing Flow State to Become a Thought Leader — The Thought Leadership Project [Audio]

We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more

Getting to 20,000+ Followers on LinkedIn, with Patricia Baxter - The Thought Leadership Podcast [Audio]

What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode of the Thought Leadership Project, Patricia Baxter, managing partner of Morgan & Akin’s...more

The Limiting Beliefs Holding You Back From Becoming a Thought Leader - Thought Leadership Project [Audio]

A limiting belief is something you believe about yourself that prevents you from realizing your full potential. In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss three common limiting...more

How to Grow an Audience for Your Legal Podcast

Tom Nixon provides excellent tips and tactics for building a law podcast following....more

COVID-19 Content Onslaught Post-Mortem: What We’ve Learned and What’s Next - Thought Leadership Project [Audio]

The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more

Get Creative with Your Content Format and Styles - The Thought Leadership Project [Audio]

If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode of the Thought Leadership Project, Tom and Jay discuss some ways to change...more

Is My Content Thought Leadership?

You must engage in thought leadership, not just content creation. So what's the difference?...more

Optimizing Thought Leadership Content for the Current Moment  [Audio]

Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's...more

Mastering LinkedIn to Become a Thought Leader - The Thought Leadership Project [Audio]

With limits on human interaction making in-person networking nearly impossible, lawyers are flocking to digital platforms like LinkedIn and other social media to stay connected and engaged with colleagues, clients and...more

Lawyers: How to Write Thought Leadership

Content specialist Tom Nixon offers a thought leadership cookbook for beginners - and a refresher course for the veterans....more

Selling Through the Current Challenge - The Thought Leadership Project [Audio]

Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the...more

Tips for Adapting to the New Remote Working Reality

Best advice on how law firm teams can smoothly make the transition from comfortable work routine and environment to today's "new normal."...more

How to Launch a Law Firm Podcast in Six Steps

Tom Nixon provides an in-depth, action-driven roadmap to successfully getting your firm's podcast underway....more

Serving and Winning Clients with Thought Leadership - The Thought Leadership Project with Nat Slavin [Audio]

Jay and Tom welcome Nat Slavin, a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel through client feedback. Their...more

Business Development Mastery - The Thought Leadership Project with Erik Meier of Sandler Training [Audio]

Erik Meier is the Founder/CEO of the EAM Consulting Group and President of Sandler Training, a sales and management training company with locations in Troy, Lansing and Grand Rapids, Michigan. He shared with Jay and Tom his...more

Write a Book to Build a Practice - The Thought Leadership Project with John Trentacosta [Audio]

John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive...more

Back to Basics for Better Business Development - The Thought Leadership Project with Rich Bracken [Audio]

Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage...more

How Lawyers can Use Public Speaking to Become Thought Leaders - The Thought Leadership Project [Audio]

Spencer X Smith, founder of AmpliPhi Social Media Strategies, joins Jay Harrington and Tom Nixon to talk about how lawyers can find and leverage public speaking opportunities to build their brands and develop business. In...more

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