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Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special [Audio]

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO... [Audio]

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Melodie Tilley of FordHarrison on Creating a Culture of Human Connection in Legal Marketing - Passle's CMO Series Podcast EP128 [Audio]

While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture of meaningful connection and collaboration in a law firm requires intention. Eugene...more

Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing - Passle's CMO Series Podcast  [Audio]

Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek tailored content, consistently delivered, addressing pertinent topics relevant to their...more

Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody - Passle's CMO Series Podcast [Audio]

Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success...more

James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast [Video]

In this episode of Passle's CMO Series podcast, Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank Rome, to discuss marketing ROI and the most effective measures when it...more

Carolyn Manning of Mintz on the importance of a firm’s brand - Passle CMO Series Podcast  [Video]

Eugene McCormick, VP at Passle, is joined by Carolyn Manning, Chief Marketing and Business Development Officer at Mintz, on this fascinating episode of the CMO Series podcast. Together, they explore: - How Mintz is...more

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