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How GCs Will Choose Law Firms in 2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

Process Models, FAQs: Close More Clients Through Clarity

Imagine this: You hurt your knee, and you’re scouting orthopedic surgeons. The first doctor you see tells you “Every knee is different, I’ll just have to open you up and go from there.” When you ask how long recovery may...more

How Small Businesses Hire Lawyers, Part 3: Retaining Small Business Clients

Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

What Clients Want: Understanding A New Hierarchy of Needs

You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the physiological (air, food, shelter) and...more

Was It A Good Year? How Do You Know?

A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of U.S. Small Law Firms Report. But how exactly do small law firms (those of 1...more

Returning to Office? Remember Your Reception Area is Marketing, Too

“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s a face-to-face action, a visit to your reception area will tell your clients more...more

What Small Businesses Want and Need From Lawyers

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not reflect the state of American business, nor the state of many law firms’...more

The Triple Threat Facing Generalist Law Firms, Part 2: Legal Tech

The introduction of LegalMation should be a cautionary tale. With the haunting slogan “A Day’s Worth of Work in Two Minutes,” LegalMation uses IBM Watson artificial intelligence technology to automate litigation...more

The Triple Threat Facing Generalist Law Firms, Part 1: Insourcing

Workload is up for 76.7 percent of corporate legal departments, according to Altman Weil’s 2020 Chief Legal Officer Survey. But that won’t necessarily correspond with additional work for law firms....more

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