I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.)
But if you want a smart brand for your law firm, it may be time to hang up your cape....more
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
6/25/2024
/ Client Retention ,
Corporate Branding ,
Corporate Culture ,
Lateral Hiring ,
Law Firm Ownership ,
Marketing ,
Online Reviews ,
Popular ,
Relationship Development ,
Reputation Management ,
Websites
When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed.
The Rainmaker Genome Project, a survey sponsored by Inapp and conducted by DCM Insights,...more
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent.
However, according to research published in Clio’s 2021 Legal Trends Report, clients’...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness.
Consider the math. In an analysis of hourly billing...more
11/3/2021
/ Advertising ,
Billable Hours ,
Business Development ,
Ethics ,
Law Practice Management ,
Marketing ,
Relationship Development ,
Social Media ,
Software ,
Strategic Planning ,
Websites
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on the psychological makeup, personality traits and even birth...more
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the kind of fervor that drives Harley-Davidson tattoos on their bodies, they...more