Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly - Passle's CMO Series EP187
Inside LMA’s TWxSW Conference: GEO, AI, Silos, and the Rule of Law - On Record PR
How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR
CMO Series Podcast Thanksgiving 2025: Celebrating Collaboration in Legal Marketing
You're a selfish jerk for not regularly producing thought leadership
Hot Topics in International Trade IEEPA Tariff Refund, or not, Update with Managing Partner Adrienne Braumiller, Braumiller Law Group
Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next - Passle's CMO Series Podcast
You're probably disrespecting the consumers of your thought leadership in these five ways
The Short List: Authentic Relationships, Real Growth, and the Journey Behind the Book
Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing - Passle's CMO Series Podcast
2025 Veterans Day Tribute
Business Development is Relationship Development - So Much to Say Podcast
Hot Topics in International Trade: A Christmas Tariff Message for US Kids
Maybe you should consider a business-development-led thought leadership strategy?
Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development - Passle's CMO Series EP185
These are the five ways thought leadership is a tool for eliminating clients' buyer's remorse
Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms
Susan Lee Hollender of Michael Best & Friedrich on Cross-Selling in Practice: CMO Series Lex Mundi Roundtable Live
Jennifer Stokes on Earning Trust & Credibility in Legal Marketing - Passle's CMO Series Podcast
Enough with the case studies. Write these instead.
Firms don’t win attention by proving expertise; they win it by understanding what matters to a specific client and tailoring insight accordingly, says Michael Idinopulos....more
I appreciated today’s survey report from BTI Consulting, which showed that law firms are bullish on 2026; 37 percent expect a “killer year,” and another 47 percent a “good” one....more
If you’re planning to hang your own shingle, chances are you are doing it alone; according to Forbes, only 22 percent of small business owners have mentors when they start....more
Almost nobody hears too many sincere compliments. We’re all walking around with positive thoughts about colleagues, clients, and people in our professional circles, but we keep most of them to ourselves. It is as if there is...more
People respond to incentives. If you want your people to produce thought leadership, maybe you should incentivize them to do so? What’s a law firm to do when its attorneys don’t produce the thought leadership that its...more
In the part one of this two-part series, we discussed the imminent arrival of Google’s AI Mode in Chrome and the implications for legal marketers. That future is now a reality....more
Believe it or not, SEO fundamentals are the foundation of generative engine visibility for law firms. The law firms crushing it in ChatGPT aren’t paying for some magical “AI optimization package.” They’re just doing search...more
Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the ability to make every action count. In this episode of the CMO Series Podcast, Kelley...more
A recap of some of the most widely read updates, analysis, and commentary published on JD Supra during November, 2025....more
To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA’s 2025 TWxSW Conference. They explore GEO and gated content, breaking down...more
Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn’t easy. Between strict compliance rules, operational complexity, and the sheer...more
From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate...more
This post is part of a series about how law firm's should handle their websites and digital assets when they merge, split or close down. An attorney’s website may be the centerpiece of their online presence, but attorneys...more
You did the thing. The speaking engagement that’s been marked on the calendar for weeks is done. Done and dusted, as one of my favorite Peloton instructors likes to say. But not so fast...more
For this year’s Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear...more
In a few days it will be Thanksgiving 2025, in what seems like a world gone crazy. In thinking about writing about being thankful or gratitude, I looked back to my posts from the week of Thanksgiving in prior years. I can’t...more
If you spend any time on LinkedIn, you’ve seen the well-worn “I’m honored to be recognized as a [insert award]…” post. Don’t get me wrong, celebrating success is important. But when that’s all your presence consists of, your...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) says you're a selfish jerk for not regularly producing thought leadership content because society benefits when intelligent people...more
From 60+ interviews with women rainmakers all over the world, Deborah Farone uncovers the habits that define successful business development....more
Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site....more
“Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000% return on energy!” – Brian Tracy, author, and motivational speaker...more
Your quest to show up in AI search results is making your content less desirable to the humans consuming it. You’re probably alienating your human readers whenever you create Answering Engine Optimization (AEO) or...more
As we move into the last few weeks of the year, our days can become stressful and filled with overwhelming tasks and deadlines. However, this time of year also offers natural ways to reconnect with clients to express...more
Ever spend hours hunting for a file you swore you saved? Or find yourself scrambling for the latest version of a contract at the last minute? Or rewriting a template that seems to have vanished into the digital abyss? If any...more
Bob Brewer, VP of Marketing/NBD with Braumiller Law Group sits down with Managing Partner Adrienne Braumiller to get an update on the potential IEEPA refunds currently being reviewed by the Supreme Court...more