Litigation Communications Strategies for High-Stakes Cases: On Record PR
Hot Topics in International Trade Terrified by Tariffs Braumiller Law
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
Podcast - Betty... embargaron Ecomoda
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:
CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team
Co-author thought leadership with these five groups of people to build better bonds with them
Hsu Untied interview with David Brekke, Partner at Goodwin
The Competitive Edge: Insights-Driven Decision Making
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Hsu Untied interview with Julie Park, Partner at MoFo
Taking the Pulse: A Health Care and Life Sciences Video Podcast | Episode 232: Commercial Real Estate for Life Sciences Companies with Vinnie Durand of Savills
Dinsmore: A trusted partner in NIL deals
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
In this episode of "Counsel That Cares," Arjan Peters from Capstone moderates a conversation with his colleague Grace Totman, Holland & Knight healthcare attorney John Saran and Association for Responsible Healthcare...more
When was the last time you thought about how accessible your law firm’s website is? If your answer is “never” or “not recently,” you’re not alone. Many firms focus on aesthetics, SEO, and content but overlook one huge factor:...more
As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield - Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the...more
Your law firm’s homepage is like a handshake — it sets the tone for every subsequent interaction. Visitors decide in seconds if they trust your firm enough to take the next step. Great news: you can create a powerful homepage...more
Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases,...more
Bob Brewer, VP Marketing/NBD discusses the current global tariff landscape with BLG Of Counsel Jim Holbein. Also of focus, the U.S. and the current relationship with China regarding the ongoing trade war....more
AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more
Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs....more
For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more
You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a...more
You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more
Look, I get it. There are a lot of lawyers out there. Ambulance chasers, courtroom showmen, legal eagles with late-night TV spots and suspiciously white teeth. But here’s the thing: I’m not one of them....more
Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s, hopefully, part of a wave of new media outlets filling the gap as more established titles face serious financial...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more
Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more
HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. For this blog, I have...more
En este episodio de "A Lo Legal En Par Minutos", nuestro socio Edwin Cortés y Catalina Gutiérrez, abogada de litigios, conversan sobre una línea argumental de la telenovela colombiana "Betty la Fea" en la que se hace evidente...more
The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more
Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more
Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics....more