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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
JD Supra Perspectives

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

JD Supra Perspectives on

John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Epiq

Managing Client Expectations in a Transforming Legal Market

Epiq on

At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more

JD Supra Perspectives

Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

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AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Bobby Earles, Partner at Cooley

An interview with Bobby Earles, Partner at Cooley by Richard Hsu...more

Maynard Nexsen

Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern...

Maynard Nexsen on

Recorded at the 2025 Greenville SHRM Conference, hosts Tina and Keely chat with Silvia King, Chief Human Resources Officer at Southern First Bank. Silvia shares how the bank’s people-first culture has propelled its rapid...more

Passle

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

JD Supra Perspectives

How to Win on LinkedIn This Summer

JD Supra Perspectives on

Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

Good2bSocial

How to Optimize Your Law Firm’s Content for AI-Powered SERPs and LLMs

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Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more

9Sail

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

9Sail on

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more

JD Supra Perspectives

Networking: Be Intentional, Human, and Accountable

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What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Passle

How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special

Passle on

In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Benjamin Sadun, Partner at Dechert

An interview with Benjamin Sadun, Partner at Dechert by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

Society54

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

Society54 on

As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

IR Global

What Changes When Lawyers Lead Themselves First

IR Global on

I almost didn’t show up. After a long international road trip, van trouble, and a disrupted routine, the temptation was real: skip the live presentation. Or mail it in. Just this once....more

Stange Law Firm, PC

Ensuring competence, diligence, and communication

Stange Law Firm, PC on

Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more

LawVision

Growth Through Differentiation: What Sets Your Firm Apart?

LawVision on

What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more

JD Supra Perspectives

How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

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"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

9Sail on

Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

Good2bSocial

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

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Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

Holland & Knight LLP

Podcast - Part II: Being an Expert Is a Lonely Business

Holland & Knight LLP on

In the second part of this special guest episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small interviews Ian Ratner, CEO of GlassRatner and B. Riley Advisory Services. Together they delve...more

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