Hsu Untied interview with Bobby Earles, Partner at Cooley
Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern First Bank
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Podcast - Part II: Being an Expert Is a Lonely Business
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Follow the Rules … Most of the Time
Amend (Don’t End) DEI: What SHRM’s BEAM Framework Means for Law Firms - On Record PR
Hot Topics in International Trade - Tariff Mitigation Strategies
Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Podcast - Betty… ¿y si nos vamos a la reorganización?
Podcast: Don't Just Say It – Show It
Maximizing Opportunities: Advice for Summer Associates
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Hot Topics in International Trade Terrified by Tariffs Braumiller Law
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more
John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more
At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more
AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more
The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more
An interview with Bobby Earles, Partner at Cooley by Richard Hsu...more
Recorded at the 2025 Greenville SHRM Conference, hosts Tina and Keely chat with Silvia King, Chief Human Resources Officer at Southern First Bank. Silvia shares how the bank’s people-first culture has propelled its rapid...more
Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more
Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more
The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more
What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought...more
An interview with Benjamin Sadun, Partner at Dechert by Richard Hsu...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more
As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more
I almost didn’t show up. After a long international road trip, van trouble, and a disrupted routine, the temptation was real: skip the live presentation. Or mail it in. Just this once....more
Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more
What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more
"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more
In the second part of this special guest episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small interviews Ian Ratner, CEO of GlassRatner and B. Riley Advisory Services. Together they delve...more