Read Law Firm Marketing updates, articles, and commentary from leading lawyers, law firms, and legal consultants:
Are Political Intelligence Practice Groups Too Risky?
Onsite SEO Tip #11 - Local SEO Optimization for Lawyers
Client Biz Dev: You're Doing It Wrong
Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment
Ventas' Debra Cafaro on why the Health Care asset class is well positioned in today's economy
Onsite SEO Tip #10 - Google Authorship for Lawyers
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Businessweek Reporter: BigLaw Is "Crash Landing"
With Radical Changes, Law Firms Can Beat Recession
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
How Lawyers Should Respond to Negative and Positive Reviews On Yelp
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
This Year's AmLaw 100: "Fundamental Recovery" for Some
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
Onsite SEO Tip #8 - Fixing Broken Outgoing Links On Your Law Firm's Website
From consumer to clients - about the role of the Internet in search of Lawyers
Summary / Snippet, and detailed description:
In today's time, firms must understand as a service company and the lawyers themselves as...more
We are still sitting and gawking unabashedly at the awful train wreck that is now the fate of Dewey & LeBoeuf. The human carnage is unspeakable, yet we can’t stop staring.
The pundits are rapidly offering their own...more
The numbers for 2011 for law firms are dribbling out as they inevitably do at this time of year. The reports are fairly consistent all across the board: Gross revenues up at about 3 or 4%; net profits increased at double...more
With the advent of the Tesco laws (Alternative Business Structure) across the pond, investors flocked across the pond last year in the same mad dash for riches as the hordes moved to Northern California in the gold rush of...more
As we face a challenging 2012, it is obvious that among the critical tools each law firm must master is the art of collaboration. For law firms to survive what will be a bumpy road, collaboration and full engagement at every...more
The ABA’s Commission on Ethics 20/20 just issued its long awaited discussion paper on admitting nonlawyers as partners to law firms. Frankly, these guys, who are certainly smart and dedicated, just don’t get it.
Are alternative fee arrangements a relic of the past? After being on the scene for barely two years are they bound for the trash heap?
The answer is resoundingly no. Rather, the market is requiring smarter and more...more
Major disruptions have historically always resulted in population shifts. The significant recent tumult in the legal profession are in fact causing a major population shift as lateral partner movement will likely reach...more
Well, chicken little, the sky may indeed be falling. No, it’s not the specter of an unlikely global economic collapse, nor the danger of a double dip recession. Rather, it’s the new potent competition from Internet based...more
Network Like A Pro helps you grow law firm revenue and expand your practice with succinct tips on creating a short powerful and motivating elevator pitch complete with a free online elevator creation tool from Harvard...more
The remarkable and self effacing Derek Jeter just became the 28th major league baseball player to have hit 3,000 base hits. What makes Jeter so remarkable is not merely his talent as a batter and fielder, but his emergence...more
Demand for legal services has remained fairly stagnant for the past four years. At the same time, corporate clients, buffeted by The Great Recession and cognizant of the excess of supply over demand for legal...more
It used to be comparitively easy to establish a successful law firm. It used to be all about having the talents, skills and connections necessary to attract clients and then hiring the best lawyers money could buy to give...more
Our cousins across the pond are in a bit of a dither, engaging in anxious planning and preparation. No, I’m not referring to the nuptials planned by the royal family for Prince William and Kate Middleton. I refer to planning...more
Every law firm maintains a disaster recovery plan in order to be prepared for natural or man-made disasters so that the firm can continue in operation.
However, most law firms fall short in maintaining a public and media...more
Law firms inexplicably eat their young.
Attrition of law firm associates has always been a blight on the profession. This attrition is financially painful as associates leave BigLaw in droves during their third or fourth...more
With the increasing proliferation of Alternative Fee Arrangements and clients’ demands for value billing, rather than hourly billing, we turn to some of the important issues in drafting an AFA agreement. Recent surveys show...more
It’s that season of the year when management locks itself into hushed secret venues and makes determinations regarding law firm partner compensation. In recent years, we have witnessed a rapid escalation of compensation paid...more
Instead of typical season’s greetings from grateful clients flooding lawyers’ offices, a more ominous wave of seasonal messages are streaming in to lawyers’ inboxes. The message from clients is “Thanks for your swell work...more
Navigating the Perfect Storm will enable you to re-examine your current recruitment, training and retention processes of both law school graduates and lateral partners to ensure that your firm is in a better position to...more
On Friday I had the honor of speaking on "Online Legal Practice Management in the 21st Century" at an event called "The Practice", a daylong nuts and bolts seminar pulled off to perfection by Brian Tannebaum and the folks at...more
A year or more in the making, US News and World Report will shortly issue its much vaunted ranking of US law firms. The thought did occur to me whether this is what the nation, the profession and consumers of legal services...more
(Published in The Legal Intelligencer and New Jersey Law Journal)
Today, more than ever, marketing planning is essential to every lawyer in private practice u2013 whether you are a first-year associate, a junior partner,...more
Is it the end of lawyers or the time of the 'super lawyer'? The future of law; Professor Richard Susskind; relationship marketing; relationship sales; soft skills; paradigm shift; commoditisation of legal services; customer...more
The attack on the citadel of hourly billing continues unabated. Alternative fee arrangements and value billing are rapidly taking the place of selling hours by the bush-full. But, how do you measure the value in value...more
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