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Firm Marketing Professional Practice Communications & Media

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Unlocking the Value of Outside Marketing and Communications Agencies in LMA Mid-Atlantic Newsletter

by Blattel Communications on

Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Unlocking the Value of Outside Marketing and Communications Agencies.”...more

United Airlines: Principle Over People & Profits…Was It Worth It?

by Nancy Myrland on

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct. Unless you’ve been...more

Lawyers, Is Social Media Worth It? You Decide.

by Nancy Myrland on

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.”...more

On Sale Today – .law Domain Names

by Knapp Marketing on

Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found....more

A Lawyer Returns to the Blogosphere

I stopped blogging after the Florida Bar’s Standing Committee on Advertising found that a statement of opinion posted on a law firm’s website, such as “tort reform benefits insurers,” violated Florida Bar Rule 4-7.13, since...more

Status Updates - February 2015 #4

Blawg rules. The California State Bar has issued an opinion outlining the circumstances under which an attorney’s blog would be subject to the requirements of the California State Bar Act’s Rules of Professional Conduct...more

Federal Court Strikes Florida Lawyer Advertising Rules

by Holland & Knight LLP on

Finding that "naked paternalism" will not justify "protecting the public from truthful information," a Florida federal court held that two Florida Bar rules restricting attorney advertising violate the First Amendment to the...more

Paperless Manifesto: The Value of a Paperless Practice & Three Steps to Make it a Reality

by Joseph Bahgat on

No conversation about law practice technology can begin without first assuming a paperless practice. Why not? Because a paper-based practice is the antithesis of law practice technology. Advances in law practice technology...more

The Nitty-Gritty on Facebook Over-Sharing

by TopLawyerCoach.com on

Why People are Careless about Internet Privacy - If you are like me, you have probably wondered why people choose to share so much about themselves and their families on Facebook. Why do people treat the social media...more

Old Lessons, New Technology: Seizing the Benefits and Avoiding the Pitfalls of Social Media and Other Free Internet-Based Tools

by Heather Pruger on

This article discusses the fact that technology has changed the way the practice of law looks, but has not changed the fact that, as lawyers, we have a professional obligation to provide our clients with timely, competent,...more

ILN Marketing Roundtable: Social Media Policies

The last two weeks, we've been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks...more

Company Use of Social Media Best Practices: Checklist

by Practical Law Company on

Companies recognize that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, blogs...more

Digital Photos Have Metadata Too

by Christopher Hopkins on

Does your company or law firm email photos/JPEGs? Do you upload family photos to social media sites. Digital photo metadata is overlooked by companies -- and most common "scrubbing" software. Find out what metadata lurks...more

Get Connected! ABA Social Media Summer Newsletter

by Michelle Taylon on

A reflection the Spring Meeting and an update on the many ways you can connect with the ABA's Section of Antitrust and to your colleagues using social media....more

Sending Large PDF Documents By PDF

by Christopher Hopkins on

From the May 2011 edition of the Palm Beach Bar Bulletin, here is the Lawyer's Guide to Sending Large PDF Documents by Email. Send large PDF, JPEG and other files to clients without fear of hitting email file size limits. ...more

The Most-Offensive Advertisement in Law Marketing History

by Ross Fishman on

This is arguably the most-offensive print advertisement in the history of marketing the legal profession. It is apparently part of a branding and differentiation campaign by a firm seeking to sell services to law firms and...more

Best iPhone Android & Blackberry Apps for Lawyers

by Christopher Hopkins on

Handout of top ten lists for best smartphone apps on iPhone/iPad, Android, and Blackberry platforms. From a March 2011 seminar hosted by the Palm Beach County Bar Association....more

Osler Franchise Law Review - Feb 2011

by Jennifer Dolman on

This latest issue of Osler Franchise Law Review contains legislative updates (proposed changes to Ontario's Arthur Wishart Act; New Brunswick's franchise legislation; Manitoba's pending legilsation; Bill C-28 (Canada's new...more

Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part II

On Wednesday, December 8h, the ILN offered a webinar with Freesource's Nathan Egan on "LinkedIn for Lawyers." Because of all the great information in the webinar, I'm breaking this up into a couple of posts, with Part I being...more

Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part I

The ILN has offered a webinar series to our members for the past two years, and in 2010, we're offering a three-part series on social networking. In October, we started with, "Social Networking Strategy & Blogging," with...more

ILN Conference Re-Cap: Getting Out of the Box in Counsel Engagement and Service Delivery - the Value Challenge

During the ILN’s 2010 Regional Meeting of the Americas in Houston, Texas last week, we were treated to a presentation by our host firm’s managing partner, Martin Beirne of Beirne Maynard & Parsons, and Jeff Carr, Senior Vice...more

Not All Press is Good Press: Managing in a Crisis

by Gina Rubel on

Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that...more

Sample Social Media Policy

by Vivienne Storey on

Sample Social Media Policy...more

Recap of Social Fresh Portland: Social Media B2B Panel

The second session that I attended while at Social Fresh Portland was the "Social Media B2B Panel," with Greg Cangialosi of Blue Sky Factory, Jason Peck of eWayDirect, Adam Holden-Bache of Mass Transmit, and Schneider Mike of...more

Recap of Social Fresh Portland: Real Facebook and Twitter Results Panel

The first session of Social Fresh, Portland that I attended was "Real Facebook and Twitter Results Panel." Since I know many law firms are hesitant to get involved with Facebook and Twitter, the comments from this panel might...more

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