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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Make Blogging A Reality At Your Firm

by McManis Faulkner on

If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more

URGENT: Eclipse-related PR opportunity!

by Ross Fishman on

I recently wrote about how to get a feature story about your firm by connecting it to the Comey Hearings. Monday’s solar eclipse offers an even better opportunity to create a photo op that is practically guaranteed to...more

Generosity & Authenticity in Business Development: Market Leaders Podcast with AceTech's Jodi Kovitz

by JD Supra Perspectives on

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss: - How Jodi's tenure as a BD executive at Osler informs her...more

Lawyers: How to Turn Your Online Social Interactions Into Leads

by ON24 on

Sam McKenna breaks down the who, how, and why social selling is worth your time, even lawyers....more

Law Firm Marketers: "What Would You Say ... You Do Here?"

by JD Supra Perspectives on

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

Why Creating FAQ Videos Is Smart for Law Firm Visibility

Liz Herrgott of FEAST Studios talks about why creating FAQ videos in response to questions you know people are asking, and asking often, is a smart way to build meaningful, targeted thought leadership and visibility....more

Law Firms, Here's Why Telling Your Pro Bono Stories by Video Sets You Apart

Liz Herrgott of FEAST Studios on why video stories about your firm's Pro Bono efforts can make all the difference -- it's magic at the intersection of community service, attorney interests and passions, and good story...more

Lawyers, Can You Grow Your Practice By Publishing Content?

by Nancy Myrland on

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you...more

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

by JD Supra Perspectives on

It has never been more important to know what your online persona looks like, and to go one step further and regularly audit it....more

Why Going ‘Off The Record’ Is Perilous, Just Ask The Mooch

by Blattel Communications on

In his short but impactful tenure as White House Communications Director, Anthony “The Mooch” Scaramucci taught anyone new at interacting with the press a valuable lesson – understand and be wary of going “Off the Record”...more

Generating Business Isn’t Rocket Science. It Just Takes Work.

by Revision Legal on

Over the last five years, I have generated millions of dollars in business for our firm from a remote location in northern Michigan with a poor legal economy. This is not an exaggeration—I just ran the report through our...more

In-House Perspective: 4 Ways to Differentiate Your Practice and Earn Our Business

by JD Supra Perspectives on

The latest Voice of the Client post by Society 54's Jill Huse answers: what factors influence whether or not in-house atorneys hire outside counsel?...more

Use This Simple Exercise to Identify New Writing Topics With Proven Interest - Quick Content Tip

by JD Supra Perspectives on

You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more

Lateral Hire Integration Made Easier with LinkedIn

by Adrian Dayton on

The ethos of integration is as old as time. Think about it: the stories of Cinderella, Snow White, and Hansel and Gretel are all stories of integration gone badly....more

"Get to Know Me!" - What Your Firm's Content Strategy Needs to Make It Successful...

by JD Supra Perspectives on

Survey says: your firm's content strategy hinges upon what you know about your clients. Erik Crown with a marketing perspective....more

How Technology Facilitates the '7 Key Touches' Concept in Marketing & Business Development

by ON24 on

ON24's Samantha McKenna with a quick look at how technology can help facilitate the seven touches between prospective clients and your firm....more

Writing to Stand Out? Know Your Competition

by JD Supra Perspectives on

The days of content for content’s sake are over. From Susan Kostal, four tips to help your thought leadership stand out in the noisy crowd....more

How to Make It Easy for Clients to Engage With Your Writing Right Away - Content Quick Tip

by JD Supra Perspectives on

We're all writing for an online audience - but we don't all write anticipating the behavior of online readers. Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more

LinkedIn and Microsoft Announce New Windows 10 App

by Nancy Myrland on

LinkedIn is on a bit of a roll. Last week, it announced the reintroduction of video to the platform. I say reintroduced because their video effort last year was less than stellar. Today came the first noticeable result of...more

Is it time to refresh your social media training?

by Adrian Dayton on

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through...more

How to Make Your Writing Indispensable to Clients - Content Quick Tip

by JD Supra Perspectives on

In a sea of news and information pulling clients in every direction, what makes you the go-to source for thought leadership? Watch this 60 second clip to hear of one approach that will engage your readers and keep them coming...more

What Lawyers Can Learn From Waiters - Lessons in Exceptional Client Service

by JD Supra Perspectives on

Lessons for lawyers in exceptional client service, from your friendly wait staff....more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Business Development Not-to-Do #9: Take a 'Fogameer' Approach to Your Sales Pipeline

by JD Supra Perspectives on

Too many lawyers let anyone into their pipeline who can fog a mirror. Here's how and why to free up time for better prospects....more

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