Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Be Yourself

If we all were the same, the world would be a boring place. This is a favorite saying of mine. And it's true. There always are "in" jobs and professions. I am sure most of us think of the tech space as in and seem impressed...more

7 Reasons Networking is Dead - Or Should Be...

Networking is dead. It's been dead a long time. Thank goodness all I've ever really needed to be successful were my connections....more

Checklist: How to Create a Successful Editorial Schedule

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

The ReSET – Game On!

Rethinking How We Sell. This past month, we explored the challenges of perfecting your elevator speech and getting that next meeting. And the final column of the year struggled with how to make a business relationship more...more

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name. Here are Ross’s Rules 6-10; I hope it’s...more

Is The New EEO-1 Form Here To Stay? Maybe Yes, And Maybe No . . .

As we have previously reported, the new EEO-1 Form is set to be used as of March 31, 2018, for the October-December “snapshot” period in 2017. The new form will require federal contractors and employers with 100 or more...more

Business Development Not-to-Do #1: Pursue Individual Companies

One in a series of business development tips for lawyers, steering away from unproductive efforts and focusing on action items that actually make a difference....more

Top 10 Rules to Marketing a Law Firm Merger or an Existing “Branch” office (Part II).

Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms confront these same...more

Things Lawyers Do - An In-House Client's Perspective...

A call to a law firms for better client service by Matt Fawcett, senior VP, general counsel for multinational data storage and management company NetApp....more

“We’ve got Stephanie” – A Southwest Airlines Lesson in Client Service for Law Firms

A lesson in why it matters to treat your clients and your clients’ problems as your own....more

Will the New Administration Trump Columbia University?

GOP Reacts Swiftly to NLRB General Counsel’s Memorandum Regarding the Status of Division I Scholarship Football Players at Private Universities - In a memorandum dated January 31, 2017, National Labor Relations Board...more

Who Cares for Your Aging Family When You Can’t? (Hint: Not Robots) [Audio]

Subscribe to the show in iTunes here: http://itunes.apple.com/us/podcast/who-cares-for-your-aging-family/id1081120870?i=1000380982871&mt=2 Like most people, I didn’t want to think about my parents getting old, getting...more

Top 10 Rules to Marketing a Merger or “Branch” office (Part I).

You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity?the one that seems to have the best people, the best...more

How to Connect and Build Business at Conferences: Back-to-Basics Checklist

Here's a proven checklist for maximizing your investment before, during, and after a conference....more

PR, Integrity and Standing Up for the Rule of Law

If 97 companies, most of them Valley leaders, can join a 9th Circuit brief and 160 companies can jointly speak publicly against a clearly discriminatory ban, why can’t their lawyers? ...more

Q: Should law firms pay associates to market?

Q: Should our law firm pay our associates to market? A: Uh… No. I answered this question on a listserv last week, posed by a marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate...more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

LMA Body of Knowledge Ep. 2: The Growing Role of Business Development Within Law Firms [Audio]

Listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt...more

Brady, Bennett & Belichick, LLP - 5 Law Firm Leadership Lessons from Super Bowl 51

What if we could take one of the most successful franchises in history and build the perfect law firm based on the leadership principles we’ve learned from the New England Patriots? ...more

Ross’s Top 10 Law Firm Domain Name Mistakes

What’s Your Law Firm’s Domain Name? YourName.com - Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the mid-1990s, I remember the...more

Innovation: The One Driver for Future Success

Professor Gabriel Teninbaum, Director of Suffolk University’s Institute on Law Practice Technology & Innovation, gave a thought-provoking keynote address on innovation to 300 plus attendees at last week’s Marketing Partner...more

Best Way to Develop Business? Pay Attention

The single best way to improve your business development expertise is not to read articles like this. ...more

LMA Body of Knowledge Ep. 1: A Blueprint for Professional Development in Legal Marketing & Business Development [Audio]

Tune in as Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) discuss how the LMA's BoK helps legal marketers today and in the future;...more

Sweeping Changes Proposed to Virginia Lawyer Advertising Rules

The Virginia State Bar, like most regulators of lawyers around the country, regulates lawyers' advertising. Sweeping new rules proposed by the Bar will dramatically simplify, and in many ways improve, these rules. ...more

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