Legal Marketing information from the professionals publishing on JD Supra.
Baseball Lures Justice Alito to Dallas, & Why the Texas Bar Has the Best Annual Meeting
Onsite SEO Tip #15 - Social Sharing for Lawyers
Condo Owners and Dealing with Uncooperative Management Companies
Survey: Firms With Blogs Grow Revenue Faster
Onsite SEO Tip #14 - Hosting for Law Firm Websites
Onsite SEO Tip #13 - 404 Error Pages for Lawyers
Onsite SEO Tip #12 - Meta Descriptions & Meta Tags for Attorneys
Dewey's Bankruptcy Lawyer: More Large Law Firms Will Fail
Are Political Intelligence Practice Groups Too Risky?
Onsite SEO Tip #11 - Local SEO Optimization for Lawyers
Client Biz Dev: You're Doing It Wrong
Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment
Ventas' Debra Cafaro on why the Health Care asset class is well positioned in today's economy
Onsite SEO Tip #10 - Google Authorship for Lawyers
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Businessweek Reporter: BigLaw Is "Crash Landing"
According to its former director, Winstead attorney Talmage Boston, the State Bar of Texas has the best Annual Meeting in the entire country. But that alone wasn’t enough to draw out Supreme Court Justice Samuel Alito—no, it...more
Are you mad at me? That’s a pretty eye-opening question to be asked, especially if in your opinion there is no basis to think such a thing. That is exactly what happened to Adam Bryant, a contributor to LinkedIn and writer of...more
In this video I explain the importance of setting up your law firm blog for social sharing. I show a few examples of sites doing it well as well as a few recommended options to make adding social icons to your website...more
At a recent gathering of marketing professionals from Lex Mundi member firms, David Sanders, from the Scotland member firm Maclay Murray & Spens, and I gave a presentation on components of the sales process that marketing...more
“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently.
Originally published in The National Law Journal on May...more
I was asked recently to make a presentation on Missouri appellate practice as part of a CLE program. The program is sponsored by the Solo and Small Firm Section of the Bar Association of Metropolitan St. Louis. To prepare...more
Our Rainmaker Retreat in New York on May 31-June 1 yielded many questions about marketing small firms on the Internet. Here are some of the questions asked and my answers:
My firm is small; how can I compete against bigger...more
Chicago Tribune Condo Adviser columnist Howard Dakoff on what to do when a management company is committing significant breaches to a contract.
Have you ever looked at a competing law firm and wonder how it is they continue to pull in the clients while you struggle? In this week’s episode of the JDBlogger Podcast we get a peak into how the San Francisco based law...more
Your phone is ringing. You’re meeting with clients. You’re investing money on marketing and putting time into serving the clients you do have……but you are simply not seeing enough clients say yes to working with you....more
Everyone has had an experience with someone who has given service that delights you. Someone who went beyond the call-of-duty. AND it is an experience that you remember, and often talk about over and over again. So I ask you…...more
When considering what marketing tasks you should delegate or outsource, ask yourself the question, "What 'hat' am I wearing?"
Are you wearing a $20 per hour hat? A $200 per hour hat? Or a $2,000 per hour hat? ...more
Some of my blog posts are more important than other blog posts. This is one of them. I really want you to come away with a new action plan to attract clients through your presentations.
If you want a two sentence answer to...more
Attorneys that pitch together win together.
Unfortunately, this simple fact is too often missed in law firms. Instead pitch teams are formed ad hoc depending upon the client, work load, relationship history, other work...more
Despite the existence of technology that could prevent countless injuries caused by table saws, thousands of Americans suffer finger amputations, lacerations, or hospitalizations each years due to accidents caused by table...more
If I was still practicing law, how would I use Twitter?
When I was first asked that question a few years ago, I wasn’t sure I would be using Twitter if I was still practicing law. After all, none of the CEOs or GCs of my...more
I have coached many lawyers to write articles, blogs and books. The initial response is usually; I don’t have time, that’s too much work, what would I write about, who would be interested in what I have to say… and so on and...more
They never taught you leadership in law school and now, as a young partner, you are supervising associates. Where can you find ideas that will help you get the very best from the associates working on projects with you?
In a tough economy, businesses often go to great lengths to generate new business. However, for New Jersey lawyers, client poaching could land you in hot water.
Poaching Clients Could Face Suit in NJ
The New Jersey...more
I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a subscription to access.) My...more
Do you know what your clients think of you? You don’t have to engage market research companies to get an answer. In fact, you simply have to ask one simple, golden question to find out almost everything you need to know....more
Yesterday, Nancy and I celebrated our 43rd anniversary. We opened one of our “good” bottles of wine and had a romantic dinner together.
The night before, we took Omaha lawyer, Anne Marie O’Brien, to dinner. Anne Marie asked...more
The old adage that you will catch more flies with honey is true when it comes to marketing your law practice. In today’s episode of the JDBlogger Podcast I discuss three ways in which simply being nice and helpful will...more
Here are just a few marketing efforts that I never recommend you delegate to someone else:
Building meaningful relationships with your clients. While you can and should have staff members involved in doing the actual work...more
One of the under-utilized cross selling marketing tools can be found walking past your office door on a daily basis: Your partners.
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