Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with...more
Developing a joined-up approach to legal business development is essential for any firm.
On this episode of the CMO Series, Brad Vynalek, Firm President and Executive Committee member, and Jennifer Rupkey, the Director of...more
Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO.
Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to welcome Justin...more
Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer...more
Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal marketing success.
Today’s guest joins the CMO Series to discuss her unique process...more
Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role.
That’s the theme of the LMA’s Midwest Conference...more
While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth.
On this episode of the CMO Series podcast, we...more
There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal marketing career.
Someone able to offer...more
Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing.
On this episode of the CMO Series Podcast, Ed Lovatt is lucky to explore this topic with Angela Pandolfo...more
By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of generating new business.
Whether a new...more
Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm’s strategic direction...more
Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage and communicate the subsequent impact...more
Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your key marketing programs can have its challenges. Limited time, resources and visibility...more
As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution, there is a greater opportunity for legal marketers to have more impact on one of the...more
The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and interacting. Flexible and hybrid work has become commonplace for many organisations including...more
With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal...more
As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to deliver advantage and provide direction for growth.
That maturing did not happen overnight,...more
In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting.
Our guest on this episode of the CMO Series is here to discuss that step up, its...more
It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting relationships between law firms and their clients.
What isn’t as clear is how firms can go...more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more