Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more
Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
I can just hear you now.
“Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more
Bad news everyone.
There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.
There’s only strategy and hard work.
Anyone who tells you differently is selling...more
Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about...more
Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.
“Social media marketing” came about when social media platforms were introduced and we...more
Lindsay Griffiths with three tips she saw in action during a recent CLOC meeting that law firm leaders can implement today as they seek to ride the wave of change....more
No more random acts of BD. Here, from Lindsay Griffiths, is what to do instead....more
Data is one of those things that we have to start embracing as the industry changes in order to stay relevant. Lindsay Griffiths with a perspective....more
Think like a client! Here's why - and how - from ILN's Lindsay Griffiths....more
What makes you a restaurant, instead of a steakhouse?...more