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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
JD Supra Perspectives

Search Didn’t Die — It Grew Up: Content Best Practices for Visibility in the Age of AI Agents

JD Supra Perspectives on

JD Supra's Paul Ryplewski shares a recap of a recent webinar conversation with the 9sail team about the fast-changing reality of online visibility thanks to the rise of AI search....more

The Modern Firm

Lead Magnet Ideas for Law Firm Marketing

The Modern Firm on

Generating business is a priority for almost all law firms, especially small and solo practices. Sure, it’s nice for your website to get lots of views, but the end goal of your marketing efforts is to help the people you can...more

Passle

International Women’s Day 2026: How to Give to Gain in Professional Services Marketing - CMO Series REPRESENTS

Passle on

To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to explore one thing. How firms turn intent into action for women in...more

9Sail

When Digital PR for B2B Law Firms Makes Sense (and When It Doesn’t)

9Sail on

Many B2B law firms may underestimate the value of digital PR, largely because they don’t have a clear understanding of what it actually is and how it supports their business goals....more

JD Supra Perspectives

Why AI Tools Alone Won’t Save Law Firm Marketing—and What Will

JD Supra Perspectives on

AI has moved from a task-based assistant to a collaborative participant—and for professional services organizations, that shift makes strategic oversight and editorial leadership more essential, not less....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra during February, 2026....more

LawVision

New Ways to Address Law Firm Sales Choke Points

LawVision on

Henry Ford famously said, “Nothing happens until somebody sells something.” In law firms, we might add that nothing happens until somebody buys something. And for buying to occur in this context, two boxes need to have been...more

9Sail

Lead Scoring for Law Firms: Using Engagement Data to Prioritize BD Targets

9Sail on

Most B2B law firms have a prioritization problem. Marketing teams create content, host events, and track engagement. Business development professionals cultivate relationships, respond to RFPs, and pursue target accounts....more

Furia Rubel Communications, Inc.

AI, Governance, and the Rule of Law: Leadership Under Pressure - On Record PR

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the...more

K&L Gates LLP

The Playbook: Conversations With Craig Budner Featuring Deborah B. Farone, Consultant and Legal Industry Strategist and Author

K&L Gates LLP on

Deborah B. Farone is the founder of Farone Advisors, where she helps professional services organizations strengthen their business development and marketing strategies. She is also an accomplished author, most recently...more

JD Supra Perspectives

AI Can Open the Prospective Client Door — But Only You Can Win the Business

JD Supra Perspectives on

AI is a powerful accelerator but it is not a closer. It can help you get in the room. It cannot make the client hire you. Jonathan Fitzgarrald explains why and how the distinction matters....more

JD Supra Perspectives

The Content System Every Boutique Professional Services Firm Needs (But Most Don't Have)

JD Supra Perspectives on

Rather than throwing hands up in frustration, it’s better to publish one exceptional article per month with a proper distribution system than to publish daily with no lead capture, no repurposing plan, and no way to measure...more

JD Supra Perspectives

Innovation In Legal: Building a Mindset, Culture, and Team that Embrace Change

JD Supra Perspectives on

The future of law won't be defined solely by which firms implement the best tools. It will be shaped by the firms that cultivate resilient, creative, collaborative cultures, treating innovation not as a side project but as...more

Poston Communications

Content: Closing The Credibility Gap – Elevating Law Firm Web Content to Match Market Position

Poston Communications on

A law firm’s website is its most visible – and most permanent – business development asset. Yet for many firms, it remains underleveraged. Not because they aren’t investing in design or technology, but because the content...more

Copo Strategies + Law Firm Editorial Service

Thought leadership isn't about leading thoughts. It's about leading THROUGH thoughts.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts. (It's not. It's about leading *through*...more

Holland & Knight LLP

Podcast - How Hosting the FIFA World Cup Will Benefit Miami's Real Estate Market

Holland & Knight LLP on

The 2026 FIFA World Cup is coming to Miami, and the implications will reach far beyond the stadium. Partner Isabel Diaz and Associate Alexa Duarte sit down with Alina Hudak, president and CEO of the FIFA World Cup 2026 Miami...more

Passle

Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking - Passle's CMO Series Rainmakers

Passle on

Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known, and build relationships before you need them. In today’s CMO Series Rainmakers...more

JD Supra Perspectives

From Signals to Relationship Intelligence: A Practical Framework for Law Firms

JD Supra Perspectives on

In most firms today, valuable context exists across multiple systems and teams. Marketing sees one piece, BD another, lawyers a third, finance a fourth. Without connection, even strong signals remain isolated data points...more

Copo Strategies + Law Firm Editorial Service

The Fundamental Shift in Thought Leadership That Attorneys and Legal Industry Execs Can’t Ignore

There’s a new audience reading the thought leadership produced by attorneys and legal industry executives. The sooner they realize that and plan accordingly, the sooner they can take advantage of the opportunities this new...more

Seward & Kissel LLP

Seward & Kissel Releases Premier Edition of The Forecast

Seward & Kissel LLP on

We are pleased to introduce the premier edition of The Forecast, an annual newsletter in which the firm’s various practice areas make predictions about what to expect in the current year and then recommend appropriate courses...more

Passle

Doug Gold on the Business Case for Healthier Law Firms - Passle's CMO Series Podcast

Passle on

In this episode of the CMO Series podcast, we're joined by Doug Gold, Chief Operating Officer at Mitchell Silberberg and Knupp (MSK) to explore healthcare, wellbeing and the impact those have on the performance of the firm. ...more

JD Supra Perspectives

Why Innovation Matters Now More Than Ever

JD Supra Perspectives on

First in a series of eight 'Law 2.5 Strategic Insight' articles by leaders in the legal landscape. Rachel Shields Williams leads off with seven ways law firms can encourage innovation today....more

JD Supra Perspectives

From Data to Deals: Understanding What Your Content Data Actually Means (Part I)

JD Supra Perspectives on

No longer are we starved for intelligence; we’re overwhelmed by its abundance. What do we do with it all? Laura Gutierrez says start with context....more

Holland & Knight LLP

Podcast - How the NTRA Is Building Trust and Growing the Equine Industry

Holland & Knight LLP on

Keeping one of America's oldest – and most decorated – sports alive in a fast-changing day and age is no easy task, requiring vision, leadership and stakeholder input to modernize the industry and ensure future growth....more

Copo Strategies + Law Firm Editorial Service

Should you slow your roll with pop culture references in your content?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought...more

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