News & Analysis as of

Firm Marketing law-news Government Contracting

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
9Sail

What You Need to Know About ChatGPT Ads for Law Firms

9Sail on

ChatGPT burst onto the scene in late 2022, quickly changing how people search for and consume information. Since then, legal marketers have been exploring how to use the platform to gain efficiency, see around blind spots,...more

Holland & Knight LLP

Building Your Future at Holland & Knight: Leslie Mahre's Colleague and Client Experience

Holland & Knight LLP on

Private Equity attorney Leslie Mahre found what she was looking for at Holland & Knight: colleagues whose work ethic and values match her own. She notes that the culture doesn't just shape the work environment – it attracts...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra throughout January, 2026....more

9Sail

Why Ignoring AI Search Visibility in 2026 Is Your Firm’s Most Expensive Mistake

9Sail on

The rules of digital visibility have fundamentally changed, and most law firms are still following the old playbook. AI search engines like ChatGPT, Perplexity, and Copilot now handle a ton of queries monthly....more

JD Supra Perspectives

Tone Is Risk Management. GenAI Can Help, but Only with Judgment.

JD Supra Perspectives on

As law firms navigate high-velocity, high-stakes environments, generative AI is emerging not just as a productivity tool but as a governance mechanism for preserving organizational coherence....more

Passle

Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy - Passle's CMO Series Podcast - EP192

Passle on

True innovation in law firms goes beyond AI. It's rooted in humanity, with the people and process creating true client value. On today’s episode of the CMO Series Podcast, Will Eke is joined by Aubrey Bishai, Chief...more

Poston Communications

Content: When AI Writes the Content, What Makes a Law Firm Website Stand Out?

Poston Communications on

Law firm websites have always been credibility signals. But the rules of differentiation are changing. When artificial intelligence makes legal information easy for anyone to generate and access, your website can no longer...more

Copo Strategies + Law Firm Editorial Service

Here are the five topic areas for thought leadership hiding in your awards submissions

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions: 1....more

The Modern Firm

Does Your Law Firm Need a Logo?

The Modern Firm on

You never get a second chance to make a first impression. And in these days of increasingly short attention spans, the opportunity to make that first impression is often only a few seconds. During those fleeting moments, your...more

JD Supra Perspectives

Strategy Requires Accurate Intelligence

JD Supra Perspectives on

Effective strategic planning depends on rigorous internal intelligence. Without an evidence-based understanding of how a firm truly operates and is perceived, even the strongest strategy will struggle to translate....more

Society54

The Monday Morning Test: How to Make a Law Firm Retreat Actually Matter

Society54 on

Retreats are a funny thing in law firms. They’re often the only time in the year when attorneys and business professionals are expected to step away from deadlines, stop multitasking, and actually think together....more

LawVision

Lateral Integration: Your Steps to Success

LawVision on

Many firms continue to express disappointment with the assimilation and performance of lateral partners. As we head into 2026, it’s worth resetting expectations—and actions. Lateral success doesn’t happen by accident. It...more

LawVision

When “Maybe” Becomes a Cost in Law Firm Sales

LawVision on

Law firm leaders who focus on costs may want to consider one that is not a discrete line item on financial statements but which nonetheless is very real: the hidden price of “maybe” in the sales pipeline. For clarity’s sake,...more

Furia Rubel Communications, Inc.

How to Communicate a Law Firm Merger to Build Trust: On Record PR

One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr explain why merger...more

JD Supra Perspectives

The Silent Killer: Why Law Firm Leadership Can't Afford to Ignore Experience Management

JD Supra Perspectives on

Mike Mellor says firms don’t lose work because they lack experience—they lose it because they can’t quickly articulate what they’ve already done when buyers need it most....more

Marshall Dennehey

New Jersey Supreme Court Rules Competitive Keyword Advertising by Attorneys Does Not Violate RPC

Marshall Dennehey on

In re Opinion No. 735 of Supreme Ct. Advisory Comm. on Pro. Ethics, 260 N.J. 482 (2025) - In a decision tackling competitive keyword advertising among attorneys, the Supreme Court of New Jersey sought to determine if this...more

Copo Strategies + Law Firm Editorial Service

Five reasons you should be spending more time on the intro sections of your thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content. Well-written...more

Passle

Patrick Johnson of Honigman on Rethinking How Law Firms Pitch and Win Work - Passle's CMO Series EP191

Passle on

Most law firms pitch a lot. Far fewer pitch well. And that gap represents one of the biggest missed growth opportunities in the legal market. In the latest episode of the CMO Series Podcast, Charles Cousins is joined by...more

Copo Strategies + Law Firm Editorial Service

Twelve Reasons Your Law Firm Should Be Producing Industry Newsletters

Industry newsletters build authority and open doors like no other thought leadership tool can. I don’t see many law firms using industry newsletters as a thought-leadership tool to help their industry groups build their...more

JD Supra Perspectives

How Lean, Six Sigma, and Project Management Enable Legal and Business Professionals to Deliver Better Results

JD Supra Perspectives on

Catherine Alman MacDonagh explains how Lean, Six Sigma, & Project Management help teams streamline work, reduce rework, and deliver more predictable results for clients....more

JD Supra Perspectives

The Translator’s Toolkit: How Legal Marketers Turn Data Into Story—and Story Into Adoption

JD Supra Perspectives on

Innovation doesn’t fail because the technology is flawed. It fails because its story wasn’t told in a way people could connect with. Rachel Shields Williams explains....more

Poston Communications

Article: “Is Your 2026 PR Plan Ready to Go?” The Legal Intelligencer

Poston Communications on

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Originally Published in The Legal...more

Passle

Mona Dajani of Baker Botts on Standing Out and Staying Authentic - CMO Series Rainmakers Podcast EP6

Passle on

Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long before clients even need you. On today’s episode of CMO Series Rainmakers, we’re...more

LawVision

What Makes a Law Firm Business Development Plan Effective?

LawVision on

A well-respected law firm CMO asked me recently: “What makes an effective business development plan for a lawyer?” At first blush, that seems like a simple question, but the more I thought about it, the less simple it became....more

LawVision

Practice Group Leadership in 2026: How to Lead When the Market is Booming — and the Ground is Shifting

LawVision on

Based on Thomson Reuters Institute, 2026 Report on the State of the US Legal Market: “Peak prosperity and the fault lines below.” If you’re a Practice Group Leader in a law firm, you’re leading in a moment of contradiction....more

3,977 Results
 / 
View per page
Page: of 160

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide