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Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Passle

Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167

Passle on

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands. In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown,...more

Holland & Knight LLP

Podcast - Part II: The Importance of Pro Bono for Both Clients and Lawyers

Holland & Knight LLP on

In the second part of this special guest episode of his "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small interviews Paul Kiernan, a partner at Holland & Knight and chair of the firm's Public and...more

Epiq

Women of Class Summit Delivers Mountains of Insight and Inspiration

Epiq on

How to combat fraudulent claims, avoid carriage disputes, and seek out mentors were just a few of the topics discussed during the three-day Women of Class Summit in Banff, Alberta, Canada....more

Holland & Knight LLP

Podcast - Cutting Back on Complex Cases

Holland & Knight LLP on

In this episode of his "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small emphasizes the need for lawyers to simplify complex cases when preparing for trial. He advises practitioners to critically...more

Passle

Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships - CMO Series...

Passle on

To celebrate Black History Month 2025, we’re revisiting standout insights and expertise shared by Black professionals in the legal space. In this episode of CMO Series REPRESENTS, Yasmin Zand sits down with Courtney Carter,...more

LawVision

The Lateral Market Shakeup: How Law Firms Can Win Top Government Attorneys Amid the 2025 Exodus

LawVision on

Over the past few months, a wave of government attorneys has flooded the lateral market, creating a rare hiring opportunity for law firms looking to bolster their regulatory, litigation, and compliance capabilities. Many...more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

Legal Internet Solutions Inc.

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

Passle

Rohan Massey of Ropes & Gray on The Role of Thought Leadership on the Path to Managing Partner - Ep 2 Passle's Rainmakers Podcast

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What does it really take to become a Rainmaker? Rising to the level of managing partner requires not only legal expertise and experience but, also, the ability to generate revenue and drive the firm’s growth. Building...more

Copo Strategies + Law Firm Editorial Service

Are your personal LinkedIn posts driving away clients and referral sources?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the damage professional services providers, like lawyers, cause to their marketing and business development efforts by...more

JD Supra Perspectives

On Being a Successful Thought Leader – Q&A Recap with Yelena Dunaevsky, Esq.

JD Supra Perspectives on

Thought leadership is about more than just creating content—it’s a long-term strategy for mastering your subject, building credibility, and turning expertise into client value. A Q&A recap with Paul Ryplewski and Yelena...more

Braumiller Law Group, PLLC

Braumiller Law Group - February 2025 Newsletter

The United States-Mexico-Canada Agreement (USMCA) joint review process is scheduled to begin on July 1, 2026, but the time to prepare is now. Embedded trade compliance professionals should already be doing scenario...more

Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Kilpatrick

7 Key Takeaways | Dynamic Thinking for an Interpersonal Edge Roundtable Discussion Series for Legal and Business Professionals |...

Kilpatrick on

On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more

Legal Internet Solutions Inc.

The Art of Personalizing the Client Experience

Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more

International Lawyers Network

The War for Talent: Making the Case for a Culture Fit

When I speak with law firms, two topics come up over and over again—the practical implementation of AI in the practice of law and the challenge of attracting and retaining talent....more

Mintz - Energy & Sustainability Viewpoints

Sustainable Energy & Infrastructure Connections — February 2025

The Mintz Sustainable Energy & Infrastructure Practice led record-size sustainable infrastructure projects over the past year and closed over 70 deals in 2024, helping clients raise over $4 billion. To support its explosive...more

Society54

Where Do You Want to Be in Five Years? Building The Career You Deserve

Society54 on

Ten years into my career, someone asked me a pivotal question that completely reframed how I thought about work and professional development: "Where do you see yourself in five years?" I had no answer. My focus was locked on...more

Passle

Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series...

Passle on

With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more

Good2bSocial

How to Build a Quality Email Database for Your Law Firm

Good2bSocial on

Email remains one of the most powerful marketing tools available, delivering some of the highest returns on investment. However, achieving meaningful results requires a well-rounded and engaged email list. Without it, your...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a real-time positioning tool for your personal brand

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more

Omnizant

SEO in 2025: EEAT, AI Overviews and a New Approach to Visibility

Omnizant on

2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal...more

Firesign | Enlightened Legal Marketing

Three Ways Law Firm Brands Burn Out

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Derek Zaba, Partner at Sidley

An interview with Derek Zaba, Partner at Sidley by Richard Hsu...more

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