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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Cirrom

If Your CRM Were an Airport, Where Is Air Traffic Control?

Cirrom on

Every law firm I speak to is in the same position. They have more CRM data than at any point in their history. Engagement metrics. Event systems. Billing feeds. Enrichment tools. External intelligence. Communication...more

Copo Strategies + Law Firm Editorial Service

This is the Best Way to Inject Storytelling Into Your Legal Thought Leadership

It’s hard to weave storytelling into many kinds of thought leadership content—but not this one. There’s a lot of talk out there about how attorneys and their firms should use storytelling in legal marketing and business...more

Passle

Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline - Passle's CMO Series Digital Masterclass

Passle on

The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought leadership into media opportunities. In today’s episode of CMO Series Digital...more

Holland & Knight LLP

Due Diligence en M&A: La radiografía antes de comprar una empresa

Holland & Knight LLP on

Comprar una empresa sin realizar debida diligencia es altamente riesgoso, aunque los riesgos no sean aparantes al inicio. En este episodio de "A Lo Legal En Par Minutos", Edwin Cortés, socio, y Michelle Sperling, abogada de...more

Firesign | Enlightened Legal Marketing

AI and Law Firm Recommendations: What are LLMs Actually Crawling?

Your ideal client opens ChatGPT and types in “Make me a short list of the best lawyers for [your specialty] in [your location].”...more

9Sail

The Essential Elements of a Law Firm CRO Strategy (And the One Most Firms Miss)

9Sail on

Too many law firms measure marketing success by rankings and traffic alone. They celebrate hitting page one for competitive keywords while ignoring the more important question: why aren’t qualified visitors contacting us?...more

JD Supra Perspectives

Leveraging Data and KPIs to Drive Law Firm Strategy and Collaboration

JD Supra Perspectives on

To remain competitive and client-focused, law firms must embrace a more disciplined, data-informed approach, beginning with how they measure success. Jill Huse explains....more

JD Supra Perspectives

Is This for Real? Why Law Firms Must Get Serious About Qualified Opportunities

JD Supra Perspectives on

Firms often hear interest and interpret it as intent. That translation error becomes expensive when internal resources are mobilized before the client has mobilized its own....more

9Sail

7 Essential Digital Visibility Tactics Every Law Firm Should Adopt

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Most law firms think they have a digital strategy. What they actually have is a collection of disconnected tactics running on autopilot while competitors eat their lunch....more

JD Supra Perspectives

Why Your Brand is Invisible to AI and What PR Can Do About It

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As AI systems increasingly shape brand discovery, a strong PR strategy is no longer optional, writes LIMELIGHT's Kenny Gary....more

Copo Strategies + Law Firm Editorial Service

Here's why you should still write about legal developments when your competitors have written about them too

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more

Copo Strategies + Law Firm Editorial Service

Yes, you should write about legal/business developments even when your competitors have written about them

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more

Arnall Golden Gregory LLP

AGG Talks: Solving Employers’ Problems | Episode 11: Navigating Political Speech in the Workplace: What Employers Can (and Can’t)...

In this episode, AGG Employment attorneys Ashley Kelly, Theresa Kananen, and Lindsey Locke share what employers need to know about political speech in today’s workplace. They address common misconceptions about the First...more

Mintz

When Billable Hours Meet Buyouts – The Economics Driving Private Equity Investment in Law Firms

Mintz on

Private equity’s entry into the law firm market was once unthinkable. Yet regulatory changes, rapid advances in legal technology, and a broader boom in professional-services investment have fueled growing speculation that...more

JD Supra Perspectives

Search Didn’t Die — It Grew Up: Content Best Practices for Visibility in the Age of AI Agents

JD Supra Perspectives on

JD Supra's Paul Ryplewski shares a recap of a recent webinar conversation with the 9sail team about the fast-changing reality of online visibility thanks to the rise of AI search....more

The Modern Firm

Lead Magnet Ideas for Law Firm Marketing

The Modern Firm on

Generating business is a priority for almost all law firms, especially small and solo practices. Sure, it’s nice for your website to get lots of views, but the end goal of your marketing efforts is to help the people you can...more

Passle

International Women’s Day 2026: How to Give to Gain in Professional Services Marketing - CMO Series REPRESENTS

Passle on

To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to explore one thing. How firms turn intent into action for women in...more

9Sail

When Digital PR for B2B Law Firms Makes Sense (and When It Doesn’t)

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Many B2B law firms may underestimate the value of digital PR, largely because they don’t have a clear understanding of what it actually is and how it supports their business goals....more

JD Supra Perspectives

Why AI Tools Alone Won’t Save Law Firm Marketing—and What Will

JD Supra Perspectives on

AI has moved from a task-based assistant to a collaborative participant—and for professional services organizations, that shift makes strategic oversight and editorial leadership more essential, not less....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra during February, 2026....more

LawVision

New Ways to Address Law Firm Sales Choke Points

LawVision on

Henry Ford famously said, “Nothing happens until somebody sells something.” In law firms, we might add that nothing happens until somebody buys something. And for buying to occur in this context, two boxes need to have been...more

9Sail

Lead Scoring for Law Firms: Using Engagement Data to Prioritize BD Targets

9Sail on

Most B2B law firms have a prioritization problem. Marketing teams create content, host events, and track engagement. Business development professionals cultivate relationships, respond to RFPs, and pursue target accounts....more

Furia Rubel Communications, Inc.

AI, Governance, and the Rule of Law: Leadership Under Pressure - On Record PR

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the...more

K&L Gates LLP

The Playbook: Conversations With Craig Budner Featuring Deborah B. Farone, Consultant and Legal Industry Strategist and Author

K&L Gates LLP on

Deborah B. Farone is the founder of Farone Advisors, where she helps professional services organizations strengthen their business development and marketing strategies. She is also an accomplished author, most recently...more

JD Supra Perspectives

AI Can Open the Prospective Client Door — But Only You Can Win the Business

JD Supra Perspectives on

AI is a powerful accelerator but it is not a closer. It can help you get in the room. It cannot make the client hire you. Jonathan Fitzgarrald explains why and how the distinction matters....more

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