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Firm Marketing law-news Zoning, Planning & Land Use

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Good2bSocial

How to Find Legal Directories to Boost Your Law Firm SEO

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The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Best Era

A Survival Roadmap For Lawyers and Law Firms In The Age of AI

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Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Stange Law Firm, PC

Beware of duplicate website content

Stange Law Firm, PC on

Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics....more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Passle

CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team

Passle on

AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of...more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more

Copo Strategies + Law Firm Editorial Service

Co-author thought leadership with these five groups of people to build better bonds with them

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together. Those five groups are:...more

Best Era

What Will Lawyers Do in the Future?

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Disruption is not on the horizon. It is already here. From generative AI and automation to shifting client expectations and the commodification of legal knowledge, the legal industry is undergoing rapid transformation. This...more

Good2bSocial

Mobile SEO for Law Firms

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Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with David Brekke, Partner at Goodwin

An interview with David Brekke, Partner at Goodwin by Richard Hsu...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

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Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Poston Communications

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

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Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

JD Supra Perspectives

Six Reasons Why Storytelling Is Your Most Underrated Tool for Influence

JD Supra Perspectives on

Storytelling isn’t just an ancient art—it’s the lifeblood of modern influence and business development. Jennifer Scotton recaps the LMA 2025 'CMO Experience' keynote....more

Nancy Myrland - Myrland Marketing & Social...

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, updates, and analysis published on JD Supra during April, 2025....more

Society54

The Competitive Edge: Insights-Driven Decision Making

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In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more

JD Supra Perspectives

[Checklist] Key Questions for Successful Technology Implementation

JD Supra Perspectives on

This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini

An interview with Karen Deschaine, Partner at Wilson Sonsini by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Here are 4 under-the-radar sources of thought leadership inspiration at conferences

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

JD Supra Perspectives

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

JD Supra Perspectives on

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

JD Supra Perspectives

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

JD Supra Perspectives on

Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

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