If you're creating thought leadership, you're playing THIS game. Here's how to master it.
Rob Gijsen of CMS on Rethinking Client Strategy To Drive Real Revenue - Passle's CMO Series Podcast EP204
Podcast - ¿Cuánto vale la vida?
Podcast - Exploring California's Housing Project Entitlement Landscape
Roanne Neuwirth on What Separates a Market Position from a Service List - Passle's CMO Series Podcast EP203
Podcast - Soul of the City: How Ward 8 Built Washington, D.C.'s, Newest BID
Algorithm, shmalgorithm: Social media followers still matter today
Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch - Passle's CMO Series Podcast EP202
Podcast - Building and Scaling a Business Through Leadership, Adaptation and Delegation
These are the six reasons you/your firm should STILL regularly produce bylined articles in 2026
Mikkel Keller Stubkjæ and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool - Passle's CMO Series EP201
AI, Value, and the Hard Conversations Law Firms Can’t Avoid: On Record PR
Podcast - U.S. Real Estate Tax Planning for Global Families
Unexpected Paths to IP Law with Kevin MacDonald
CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
What reflection do you see when you look in the thought leadership mirror?
CMO Series Podcast Special: A Preview of CMO Series Live 2026 with Natasha Sandamas
Fear Not University Students-AI Will Not Take Your Job-In Law at Least-A Braumiller Law Session
Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms - Passle's CMO Series Podcast EP200
Forget Atticus Finch. Joe Rogan Should Be Your Role Model.
AI is finally making it possible to build a law firm that acts as a true partner....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it....more
In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the board. In today’s episode of the CMO Series Podcast, Will Eke sits down with Rob...more
El ataque del 11 de septiembre de 2001 en la ciudad de Nueva York cambió las vidas de muchas personas, especialmente para las familias de las víctimas. Tras la tragedia, surgieron consideraciones y preguntas éticas en torno...more
If you are a marketing leader at a law firm, the question you likely keep getting from partners is “how do we show up in ChatGPT (or any other AI tool of choice)?” This guide walks through what actually moves the needle:...more
California's housing reforms have given developers new leverage, but they have not eliminated the legal and economic barriers to building homes. In this episode of "Real Estate Law Unlocked," West Coast Land Use and...more
For litigation partners, in-house counsel and CMBDOs responsible for triaging or managing communications counsel, please join us for this webinar which will address how legal teams and communications professionals should...more
Recently enacted Colorado legislation targeting lead generation legal marketing is slated to become effective August 12, 2026. As such, it is imperative for our readers to immediately consider this significant development....more
If there was one overarching theme from this year's conference, it was that utility matters....more
The firms that succeed with AI-enabled business development will be the firms that treat governance as an operating layer beneath the CRM, not as a cleanup project that happens once every few years. Matt Parfitt explains....more
Articles discussing misconceptions that people or organizations have about the law or legal issues build your authority in their eyes. Here’s how to write one. If I had to bet on the single genre of thought leadership...more
Laura Gutierrez shares ideas for incorporating AI into your thought leadership process. ...more
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast, Alex...more
If you are the CMO or marketing director of an Am Law 200 firm, you have almost certainly sat in a meeting in the last six months where someone asked, “Are we showing up in AI??” and you have almost certainly looked down at a...more
How to package content intelligence into actionable steps for your lawyers....more
A general counsel facing a bet-the-company problem no longer types keywords into a search box. She opens a chatbot, describes the situation, and asks what to do, and the reply already reads like a shortlist....more
Rainmaking is not magic — it’s a discipline. While some individuals seem naturally gifted at bringing in business, the truth is that rainmakers cultivate specific habits, behaviors, and mindsets that consistently produce...more
When 9Sail launched the Digital Visibility Index in 2025, the hypothesis was straightforward: Am Law revenue rank no longer predicts how visible a firm is in modern search. The 2026 data makes it definitive. In this...more
A successful business improvement district (BID) requires more than a strong vision; it needs the right mix of market conditions, political support and community trust. Land use attorney Kyrus Freeman and Soul of the City BID...more
When a general counsel asks ChatGPT, “Which attorneys handle cross-border M&A disputes in New York?,” AI systems return a shortlist. That shortlist is a synthesis of every topic the model has come to associate with each...more
For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming. There are deadlines. Spreadsheets. Matter lists. Reference wrangling....more
A recap of some of the most widely read updates, news, and analysis published on JD Supra during May, 2026....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why the chatter about social media followers not mattering anymore is wrong, especially for professional services...more
Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and...more
How to turn internal relationships, hot-topic intelligence and industry group access into a steady pipeline of new client work – without ever feeling like a salesperson. Originally Published in The National Law Review -...more