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JD Supra Perspectives

The Legal CMBDO: Bridging the Marketing/Business Development Divide

JD Supra Perspectives on

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

JD Supra Perspectives

Stronger Client Relationships Start Here: The Four Behaviors That Matter

JD Supra Perspectives on

Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

Dechert LLP

SEC Staff Resolves Net Performance Issues in New Marketing Rule Guidance

Dechert LLP on

On March 19, 2025, the SEC staff published two new Marketing Rule FAQs that relieve issues with displaying investment performance under previous staff guidance. The new FAQs allow advisers to advertise the performance of...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Davis Wright Tremaine LLP

Writing on a New SLATE – DWT's FINRA Expertise

The SEC's Rule 10c-1a now mandates the reporting of securities loans, marking a significant regulatory shift. Potential challenges in implementing SLATE, including the need for possible adjustments to data dissemination...more

JD Supra Perspectives

Upping Your Business Development Game is a Powerful Succession Strategy

JD Supra Perspectives on

If the revenue now brought in by senior partners is not replaced by the time they retire, their firms will inevitably contract. David Wood looks at the importance of BD coaching...more

Holland & Knight LLP

Conozca el trabajo de John Grisham

Holland & Knight LLP on

En este episodio de "A Lo Legal En Par Minutos", el presentador habitual del podcast, Edwin Cortés, asume el rol de invitado. Anna Catalina Pérez, abogada corporativa, lo entrevista sobre las entretenidas obras de John...more

Passle

Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast...

Passle on

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals. In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more

JD Supra Perspectives

Personal Branding: Your Strategic Plan Is Never One and Done

JD Supra Perspectives on

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains....more

Holland & Knight LLP

Podcast - How Did We Get Here?

Holland & Knight LLP on

In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small reflects on his journey of transforming compelling real-life trial experiences into valuable lessons for fellow litigators....more

Society54

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

Society54 on

For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

Copo Strategies + Law Firm Editorial Service

You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target...more

JD Supra Perspectives

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

JD Supra Perspectives on

In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 199 | Nicole Fryson of Level Legal sits down with Kaylee & Mary

Nicole Fryson, Director of Managed Review with EDRM Trusted Partner, Level Legal, sits down with Kaylee & Mary to talk about her journey to eDiscovery, the people and culture of Level Legal, some of the challenges in her 20...more

Wilson Sonsini Goodrich & Rosati

The Scramble: 2024 Gaming Legal Year in Review

Wilson Sonsini is pleased to present The Scramble: Gaming Legal Year in Review 2024. This annual publication offers a retrospective look at the game industry’s legal landscape of the past year, showcases Wilson Sonsini’s...more

Furia Rubel Communications, Inc.

When DE&I Are Under Attack: On Record PR

In this episode of On Record PR, Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity, and inclusion (DEI) programs in light of recent executive orders....more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

Good2bSocial on

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Passle

Part 2: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS

Passle on

In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional services marketing and business development. They share their top tips for firms looking to...more

JD Supra Perspectives

Why This "Non-Lawyer" Stands with the ABA

JD Supra Perspectives on

Seasoned marketing and BD executive Jasmine Trillos-Decarie with a perspective on the critical importance of supporting the ABA today. Spoiler alert: rule of law matters....more

Good2bSocial

The Ultimate Guide to Content Marketing for Law Firms in 2025

Good2bSocial on

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Trending now – a look at some of the most widely read updates, analysis, and guidance published on JD Supra throughout February, 2025....more

Dinsmore & Shohl LLP

Against All Odds- Part Three

Dinsmore & Shohl LLP on

In the summer of 2024, Dinsmore trial attorneys Kenyon Meyer and Philip Longmeyer were appointed as counsel for indigent defendant Bobby Smith in a federal murder case dating back to 2016. Despite months of prep, it was...more

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