Scott Rubenstein of RubyLaw on The Power of Content in Legal Marketing - EP9: Passle CMO Series Digital Masterclass:
Hsu Untied interview with David Lisson, Partner at Davis Polk
Podcast - Think Outside the Script
Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing - Passle's CMO Series EP160
Podcast - The Witness Outline
Want to outflank your competitors? This is the two-part series you should be publishing in December.
Growth & Gratitude: Part 3 - Passle CMO Series Podcast Thanksgiving Special
A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special
Hsu Untied interview with Kristin Havranek, Partner at Goodwin
Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special
A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead
Your thought leadership should talk to the clients you have today—and the ones you want tomorrow
Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini
Privacy pros: Why Collaborate with Sales & Marketing and How to Do It Well
Veterans Day Tribute
Hsu Untied interview with Joanna Hubberts, Partner at Cooley
Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Podcast - Staying Compliant When Sharing Employees or Services
This year’s CRM Success Survey revealed key insights into the most common pitfalls and best practices for leveraging CRM systems....more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or...more
‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients....more
As reports of shrinking Big Law partner classes circulate, such as those highlighted in a recent Law.com article, it’s essential to validate and contextualize these claims using broader datasets. Leopard Solutions’...more
In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert clients and prospects. In this episode of the CMO Series Digital Masterclass, Sam Page sits...more
An interview with David Lisson, Partner at Davis Polk by Richard Hsu...more
Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more
Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership. There’s no easy way to say this, so I’m just going to come out and say...more
In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small discusses the best practices for writing a script for trial. Mr. Small shares that a script works when it's presented properly and...more
The fourth quarter presents law firm leaders with a critical period for addressing strategic planning, financial management, and compensation adjustments. However, firms that extend their focus beyond immediate financial...more
Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more
Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more
There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more
The average turnover for AmLaw 200 firms is 26.3 percent, according to analysis by Decipher Investigative Intelligence – so simply put, for every four lawyers at your firm, one will swap out every year. “Turnover” can be a...more
It is challenging for businesses to maintain their competitive marketing edge while simultaneously reacting to ever-changing regulations on consumer data collection, usage, and sharing....more
Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers,...more
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing. In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more
Acquiring the right talent is critical to a firm’s growth. Strategic hiring decisions ensure that firms stay ahead of industry trends, expand into new practice areas, and maintain a competitive edge. By hiring laterals with...more
SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more
In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small discusses the best practices for organizing a trial and questioning witnesses. He highlights that no one approach is the same and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more
Good work, smart folks: a look at some of the most widely read news, updates, and analysis published on JD Supra during November, 2024....more
In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who have shaped the careers of some of the brightest minds in legal marketing. Our amazing...more
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more