These are the five ways thought leadership is a real-time positioning tool for your personal brand
Podcast - Betty la fea y la fórmula para evitar dramas en empresas familiares
Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm - Passle's CMO Series EP188
Hot topics in International Trade Happy Holidays from Braumiller Law and Consulting Group
Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly - Passle's CMO Series EP187
Inside LMA’s TWxSW Conference: GEO, AI, Silos, and the Rule of Law - On Record PR
How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR
CMO Series Podcast Thanksgiving 2025: Celebrating Collaboration in Legal Marketing
You're a selfish jerk for not regularly producing thought leadership
Hot Topics in International Trade IEEPA Tariff Refund, or not, Update with Managing Partner Adrienne Braumiller, Braumiller Law Group
Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next - Passle's CMO Series Podcast
You're probably disrespecting the consumers of your thought leadership in these five ways
The Short List: Authentic Relationships, Real Growth, and the Journey Behind the Book
Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing - Passle's CMO Series Podcast
2025 Veterans Day Tribute
Business Development is Relationship Development - So Much to Say Podcast
Hot Topics in International Trade: A Christmas Tariff Message for US Kids
Maybe you should consider a business-development-led thought leadership strategy?
Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development - Passle's CMO Series EP185
These are the five ways thought leadership is a tool for eliminating clients' buyer's remorse
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target...more
En este episodio de "A Lo Legal En Par Minutos", Edwin Cortés, socio, habla con la socia Alba Malagón sobre empresas familiares y la importancia de los protocolos de familia. A partir de ejemplos de "Betty la fea", analizan...more
There’s a moment every ambitious founder eventually faces—one that separates the leaders who rise from seven figures into eight … and those who stall out despite their brilliance....more
Managing partners and other firm leaders might turn their attention to an operating arena on which most have not yet focused — AI in the sales process. Leaders already are aware of the many use cases of generative AI, but the...more
What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of Marketing and Business Development at Thomson Snell & Passmore, has spent more than a decade...more
A look at some of the most widely read updates and analysis covering the Trump administration's series of tariffs introduced and enacted throughout the year....more
Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and stop letting avoidable friction drain time and attention. The tools are better. The...more
Happy Holidays from Braumiller Law Group and Braumiller Consulting Group...more
Firms don’t win attention by proving expertise; they win it by understanding what matters to a specific client and tailoring insight accordingly, says Michael Idinopulos....more
I appreciated today’s survey report from BTI Consulting, which showed that law firms are bullish on 2026; 37 percent expect a “killer year,” and another 47 percent a “good” one....more
If you’re planning to hang your own shingle, chances are you are doing it alone; according to Forbes, only 22 percent of small business owners have mentors when they start....more
Almost nobody hears too many sincere compliments. We’re all walking around with positive thoughts about colleagues, clients, and people in our professional circles, but we keep most of them to ourselves. It is as if there is...more
People respond to incentives. If you want your people to produce thought leadership, maybe you should incentivize them to do so? What’s a law firm to do when its attorneys don’t produce the thought leadership that its...more
In the part one of this two-part series, we discussed the imminent arrival of Google’s AI Mode in Chrome and the implications for legal marketers. That future is now a reality....more
Believe it or not, SEO fundamentals are the foundation of generative engine visibility for law firms. The law firms crushing it in ChatGPT aren’t paying for some magical “AI optimization package.” They’re just doing search...more
Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the ability to make every action count. In this episode of the CMO Series Podcast, Kelley...more
A recap of some of the most widely read updates, analysis, and commentary published on JD Supra during November, 2025....more
To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA’s 2025 TWxSW Conference. They explore GEO and gated content, breaking down...more
Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn’t easy. Between strict compliance rules, operational complexity, and the sheer...more
From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate...more
This post is part of a series about how law firm's should handle their websites and digital assets when they merge, split or close down. An attorney’s website may be the centerpiece of their online presence, but attorneys...more
You did the thing. The speaking engagement that’s been marked on the calendar for weeks is done. Done and dusted, as one of my favorite Peloton instructors likes to say. But not so fast...more
For this year’s Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear...more
In a few days it will be Thanksgiving 2025, in what seems like a world gone crazy. In thinking about writing about being thankful or gratitude, I looked back to my posts from the week of Thanksgiving in prior years. I can’t...more
If you spend any time on LinkedIn, you’ve seen the well-worn “I’m honored to be recognized as a [insert award]…” post. Don’t get me wrong, celebrating success is important. But when that’s all your presence consists of, your...more