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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers and Legal Professionals?

Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that...more

JD Supra Perspectives

LMA Silicon Valley Annual In-House Counsel Summit Takeaways

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The Legal Marketing Association Silicon Valley City Group hosted their annual In-House Counsel Summit on Wednesday, June 11. The conversation featured Rob Chesnut - Former GC/Chief Ethics Officer at Airbnb; Nadim Hegazi -...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

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In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

IR Global

AI for Small Law Firms: Work Smarter, Cut Costs, Win More

IR Global on

If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more

Good2bSocial

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

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LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

JD Supra Perspectives

Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

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Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

JD Supra Perspectives

Beyond the Capital: Why Private Equity Needs GEO and Digital PR to Win Investor Attention

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Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

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Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read news, analysis, and commentary published on JD Supra during June, 2025. Good work, smart folks....more

Furia Rubel Communications, Inc.

Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR

Former presidential speechwriter and author of Say It Well, Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Passle on

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Copo Strategies + Law Firm Editorial Service

Here are four ways to convert webinars into articles people will actually read

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles: 1. Make sure...more

Goulston & Storrs PC

Highlights from the SABANA Annual Conference, Vaishali Goyal, Kiman Kaur, Rajinder Saini

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We recently had the pleasure of attending the South Asian Bar Association of North America’s (SABANA) Annual Conference in Denver. It was an inspiring and energizing few days filled with connection, community, and meaningful...more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

Arnall Golden Gregory LLP

How International Companies Can Prepare for July 9 Tariffs

In this episode, Mike Burke, AGG Corporate & Finance partner and co-chair of the firm’s International practice, is joined by Allison Raley, AGG partner and member of the International practice, to explore the U.S. tariff...more

9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Jaburg Wilk

Elevate Everyone You Encounter

Jaburg Wilk on

I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more

Epstein Becker & Green

Legal Shifts in 2025 Put Employer Non-Compete Strategies at Risk - Employment Law This Week® - Spilling Secrets Podcast

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This week, on our Spilling Secrets podcast series, our panelists discuss the current status of non-compete agreements across the nation: Non-compete legislation is evolving rapidly at the state level, with new laws taking...more

LawVision

Key Client Planning: Creating a Client Advisory Board for Your Law Firm

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In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more

Society54

The Untapped Power of Law Firm Alumni Programs

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In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

JD Supra Perspectives

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

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John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Epiq

Managing Client Expectations in a Transforming Legal Market

Epiq on

At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more

JD Supra Perspectives

Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

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AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more

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