News & Analysis as of

Firm Marketing law-news International Trade

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
JD Supra Perspectives

Thought Leadership in the Age of AI: What Corporate Counsel Actually Want

JD Supra Perspectives on

Calling all corporate counsel: what do you want from law firm thought leadership? Take our survey....more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Holland & Knight LLP

Podcast - Part I - The Do’s and Don’ts of Demonstratives

Holland & Knight LLP on

In the first part of this special guest episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small interviews Scott Duval, managing director at FTI Consulting, to discuss the vital role of trial...more

JD Supra Perspectives

Beyond the Rainmaker: Habits That Develop Business Also Build Careers

JD Supra Perspectives on

When things inevitably shift, the lawyers with strong reputations and broad relationships are the ones who land on their feet....more

JD Supra Perspectives

When the Economy Slows, Act With Intention

JD Supra Perspectives on

When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

Best Era

Your Law Career Is a House of Cards Without a Book of Business

Best Era on

Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Good2bSocial

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

Good2bSocial on

In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

Best Era

[Webinar] How To Build a 7-Figure Book (And Barely Lift a Finger) - July 23rd, 12:00 pm EST

Best Era on

Steal the systems that turn lawyers into rainmakers — without cold calls, schmoozing, or burnout - Do you want: - To build a 7-Figure Book Without the Grind - The New Business Development Playbook for Law Firm...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers and Legal Professionals?

Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that...more

JD Supra Perspectives

LMA Silicon Valley Annual In-House Counsel Summit Takeaways

JD Supra Perspectives on

The Legal Marketing Association Silicon Valley City Group hosted their annual In-House Counsel Summit on Wednesday, June 11. The conversation featured Rob Chesnut - Former GC/Chief Ethics Officer at Airbnb; Nadim Hegazi -...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

Hutchison PLLC on

In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

IR Global

AI for Small Law Firms: Work Smarter, Cut Costs, Win More

IR Global on

If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more

Good2bSocial

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

Good2bSocial on

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

JD Supra Perspectives

Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

JD Supra Perspectives on

Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

JD Supra Perspectives

Beyond the Capital: Why Private Equity Needs GEO and Digital PR to Win Investor Attention

JD Supra Perspectives on

Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

9Sail on

Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read news, analysis, and commentary published on JD Supra during June, 2025. Good work, smart folks....more

Furia Rubel Communications, Inc.

Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR

Former presidential speechwriter and author of Say It Well, Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Passle on

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Copo Strategies + Law Firm Editorial Service

Here are four ways to convert webinars into articles people will actually read

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles: 1. Make sure...more

Goulston & Storrs PC

Highlights from the SABANA Annual Conference, Vaishali Goyal, Kiman Kaur, Rajinder Saini

Goulston & Storrs PC on

We recently had the pleasure of attending the South Asian Bar Association of North America’s (SABANA) Annual Conference in Denver. It was an inspiring and energizing few days filled with connection, community, and meaningful...more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

JD Supra Perspectives on

If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

4,451 Results
 / 
View per page
Page: of 179

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide