Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next - Passle's CMO Series Podcast
You're probably disrespecting the consumers of your thought leadership in these five ways
Podcast - Telling the Whole Story
The Short List: Authentic Relationships, Real Growth, and the Journey Behind the Book
Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing - Passle's CMO Series Podcast
2025 Veterans Day Tribute
Business Development is Relationship Development - So Much to Say Podcast
Hot Topics in International Trade: A Christmas Tariff Message for US Kids
Maybe you should consider a business-development-led thought leadership strategy?
Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development - Passle's CMO Series EP185
These are the five ways thought leadership is a tool for eliminating clients' buyer's remorse
Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms
Susan Lee Hollender of Michael Best & Friedrich on Cross-Selling in Practice: CMO Series Lex Mundi Roundtable Live
Jennifer Stokes on Earning Trust & Credibility in Legal Marketing - Passle's CMO Series Podcast
Enough with the case studies. Write these instead.
CMO Series Live Special: The Art of Cross-Selling
Professionally Personal: Alitia Faccone of Jackson Lewis on How Storytelling Drives Legal BD - Passle's CMO Series Podcast
Don't ignore this connection between law firms' thought leadership and their rates
Building Your Future at Holland & Knight: Bill Brady's Commitment to Helping Clients Solve Complex Issues
How Google Knowledge Panels Build Trust in the Age of AI: On Record PR
A few weeks ago, I was on a Teams call with the head of business development at a mid-sized law firm. She showed me something that changed the way I think about AI adoption. She pulled up her LinkedIn feed, showing me two...more
Paul Ryplewski shares a recap and key takeaways from a recent webinar with Good2bSocial's Vondrae McCoy....more
November is National Gratitude Month, and even for those of us who aren’t posting themed photos on every social holiday, appreciation for what we have — and for the communities we share it with — feels especially meaningful....more
If you’re a law firm marketer, you know the pressure of balancing attorney demands, limited resources, and the need to stay genuinely strategic. The job is more than execution. It requires sharp prioritization and a steady,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through five ways you're probably disrespecting the consumers of your thought leadership content: 1. You're not using...more
In this episode of his "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small emphasizes the importance of providing the jury with all relevant facts to help them discern the truth. At times, however,...more
You’ve brainstormed, tested, and designed the perfect brand name. However, before you buy that domain or print your first label, one quick trademark search can save you from costly heartbreak. The strongest brands don’t just...more
If your intellectual property firm isn’t optimized for modern AI search platforms, you’re missing critical opportunities during key moments of the client decision journey....more
Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming....more
In this special episode of the Market Leaders Podcast, Jackie Kappas interviews David Ackert—author of The Short List and co-founder and CEO of PipelinePlus—for an honest conversation about authenticity, connection, and the...more
AI doesn’t reward generalists. Robert and Dion Algeri from Great Jakes show how narrow positioning and topical authority dramatically increase an attorney’s visibility in AI-generated answers....more
At LISI, we’ve written a lot about budgeting for digital marketing, websites, social media support, and SEO because we know – from our decades of in-house legal marketing experience – how difficult it can be to get budget...more
LinkedIn’s updated generative AI policy has prompted plenty of questions, and for good reason. As of November 3, 2025, the popular social media network began using certain member data to train the generative-AI models that...more
“A law firm’s success is the sum of its practice groups’ successes.” In modern law firms, practice group leaders (PGLs) hold one of the most pivotal, and often least clearly defined, roles. They sit at the intersection of...more
Most law firm CMOs agree that cross-selling is the fastest and most cost-effective way to grow law firm revenue. Yet, our latest research shows that 84% of law firms are missing out on these opportunities. The biggest...more
Holland & Knight salutes all who have served in the United States military, including our own team members. This year, we spotlight more than 100 professionals who stand with veterans and their families through pro bono...more
Picture this: It’s Tuesday afternoon, and somewhere in your city, a potential client is sitting on their couch with a problem your law firm is perfectly positioned to solve....more
I love networking on LinkedIn. Some of the best connections I’ve made in this business, people I actually trust and respect, started with a simple connection request. The platform is an incredible tool for building...more
In this Q&A, Jennifer Shankleton speaks with Holly Barocio to explore how firms can strategically evaluate and implement BD coaching programs....more
Business development works best when it’s rooted in real human connection. Megan Senese and Jennifer Ramsey talk about reframing BD as relationship development in ways that feel natural, not performative. In this episode of...more
Business development isn’t magic—it’s a repeatable system. David Ackert shares how firms can scale beyond rainmaker dependency by systematizing BD....more
70%-80% of toys are manufactured in China. US Kids, beware, Santa's sack as a result, may be a little lighter this year....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of...more
Many law firms are happy with the way their website looks, but frustrated with how it functions. The culprit is often the platform itself. Proprietary content management systems (CMS) can feel polished on the surface, but...more
Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key decision-makers. Many of them need your law firm. The question is whether they’ll stop scrolling when they see...more