Here's why you should still write about legal developments when your competitors have written about them too
Yes, you should write about legal/business developments even when your competitors have written about them
International Women’s Day 2026: How to Give to Gain in Professional Services Marketing - CMO Series REPRESENTS
International Women’s Day 2026: Building a Culture of Giving to Gain - Passle's CMO Series REPRESENTS
AI, Governance, and the Rule of Law: Leadership Under Pressure - On Record PR
Thought leadership isn't about leading thoughts. It's about leading THROUGH thoughts.
Podcast - How Hosting the FIFA World Cup Will Benefit Miami's Real Estate Market
Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking - Passle's CMO Series Rainmakers
Doug Gold on the Business Case for Healthier Law Firms - Passle's CMO Series Podcast
Podcast - How the NTRA Is Building Trust and Growing the Equine Industry
Should you slow your roll with pop culture references in your content?
The Three Issues Defining the Legal Market Today: On Record PR
Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy - Passle's CMO Series Podcast - EP192
Designing the Organisation Structure in Professional Services with Panalitix
Here are the five topic areas for thought leadership hiding in your awards submissions
How to Communicate a Law Firm Merger to Build Trust: On Record PR
Five reasons you should be spending more time on the intro sections of your thought leadership
Patrick Johnson of Honigman on Rethinking How Law Firms Pitch and Win Work - Passle's CMO Series EP191
Mona Dajani of Baker Botts on Standing Out and Staying Authentic - CMO Series Rainmakers Podcast EP6
Want to become a better networker? Produce more thought leadership.
To remain competitive and client-focused, law firms must embrace a more disciplined, data-informed approach, beginning with how they measure success. Jill Huse explains....more
Firms often hear interest and interpret it as intent. That translation error becomes expensive when internal resources are mobilized before the client has mobilized its own....more
Most law firms think they have a digital strategy. What they actually have is a collection of disconnected tactics running on autopilot while competitors eat their lunch....more
As AI systems increasingly shape brand discovery, a strong PR strategy is no longer optional, writes LIMELIGHT's Kenny Gary....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more
Private equity’s entry into the law firm market was once unthinkable. Yet regulatory changes, rapid advances in legal technology, and a broader boom in professional-services investment have fueled growing speculation that...more
JD Supra's Paul Ryplewski shares a recap of a recent webinar conversation with the 9sail team about the fast-changing reality of online visibility thanks to the rise of AI search....more
Generating business is a priority for almost all law firms, especially small and solo practices. Sure, it’s nice for your website to get lots of views, but the end goal of your marketing efforts is to help the people you can...more
To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to explore one thing. How firms turn intent into action for women in...more
Many B2B law firms may underestimate the value of digital PR, largely because they don’t have a clear understanding of what it actually is and how it supports their business goals....more
AI has moved from a task-based assistant to a collaborative participant—and for professional services organizations, that shift makes strategic oversight and editorial leadership more essential, not less....more
A look at some of the most widely read news, analysis, and commentary published on JD Supra during February, 2026....more
Henry Ford famously said, “Nothing happens until somebody sells something.” In law firms, we might add that nothing happens until somebody buys something. And for buying to occur in this context, two boxes need to have been...more
Most B2B law firms have a prioritization problem. Marketing teams create content, host events, and track engagement. Business development professionals cultivate relationships, respond to RFPs, and pursue target accounts....more
In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the...more
Deborah B. Farone is the founder of Farone Advisors, where she helps professional services organizations strengthen their business development and marketing strategies. She is also an accomplished author, most recently...more
AI is a powerful accelerator but it is not a closer. It can help you get in the room. It cannot make the client hire you. Jonathan Fitzgarrald explains why and how the distinction matters....more
Rather than throwing hands up in frustration, it’s better to publish one exceptional article per month with a proper distribution system than to publish daily with no lead capture, no repurposing plan, and no way to measure...more
The future of law won't be defined solely by which firms implement the best tools. It will be shaped by the firms that cultivate resilient, creative, collaborative cultures, treating innovation not as a side project but as...more
A law firm’s website is its most visible – and most permanent – business development asset. Yet for many firms, it remains underleveraged. Not because they aren’t investing in design or technology, but because the content...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts. (It's not. It's about leading *through*...more
The 2026 FIFA World Cup is coming to Miami, and the implications will reach far beyond the stadium. Partner Isabel Diaz and Associate Alexa Duarte sit down with Alina Hudak, president and CEO of the FIFA World Cup 2026 Miami...more
Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known, and build relationships before you need them. In today’s CMO Series Rainmakers...more
In most firms today, valuable context exists across multiple systems and teams. Marketing sees one piece, BD another, lawyers a third, finance a fourth. Without connection, even strong signals remain isolated data points...more