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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Key Ingredients of a Law Firm's Strategic Plan - Market Leaders Podcast with Katy Von Treskow, Wiston & Strawn

by JD Supra Perspectives on

Join David Ackert as he interviews Katy Von Treskow, Director of Marketing Communications at Winston & Strawn LLP in the latest episode of the Market Leaders Podcast. Tune in to hear David and Katy discuss: - How Katy...more

The Value Of Quotes, Even Without Mention Of The Company Name

by Blattel Communications on

Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary and quoted in the resulting story. Great, right? Nope. While your name is mentioned, the company’s is...more

How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School;...more

5 Ways to Write An Attorney Bio That Clients Will Remember

by JD Supra Perspectives on

Good attorney bios articulate the strengths of your team, the differentiators of your firm, the reasons clients should hire you and what to expect once they do....more

How to Meet a New Prospect Without Cold-Calling

by LawVision Group LLC on

Orrick and other tech-savvy firms offer free advice and increase new business opportunities. Is your firm doing the same? For many lawyers, asking for an audience with people they don’t know is a challenge. The inability...more

4 Ways to Take Law Firm Coaching Beyond Business Development

by JD Supra Perspectives on

Coaching programs can have an impact much more broadly across the firm. Here's how....more

Showcasing the Value of In-Person Collaboration, 2017 LMA Leaders' Conference Builds Connections, Ideas and Shared Vision

This year’s Leaders’ Conference brought together 63 leaders from across our regions for a highly valuable in-person gathering that fostered trust, stimulated brainstorming and mapped a collective 2018 vision for LMA....more

Law Firm Professional Development and the 3 Ps - LMA Podcast Ep. 18

P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. In this episode, 2018 P3 Conference Co-chair Christopher Ende (law firm...more

Shouldn’t your firm start sharing with the 700 million Instagram users?

by Adrian Dayton on

If your firm is still resisting Instagram, I have a message for you: 2010 called and they want their social media strategy back. Instagram has experienced explosive growth since 2010, so why hasn’t your firm’s social media...more

Hsu Untied interview with Jeff Saper, Partner at Wilson Sonsini

by Hsu Untied (by Richard Hsu) on

Today, my guest is Jeff Saper, a Partner and Vice Chairman of Wilson Sonsini Goodrich & Rosati, where he specializes in public and private financings of technology and other emerging growth companies, as well as the...more

Twitter’s Change Is Too Much, For Me

by Blattel Communications on

Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so much. Twitter’s move to expand its character limit is a change that may make the service worse. (This is not to...more

Hsu Untied interview with Bill Lee, Partner at WilmerHale

Today, my guest is Bill Lee, a Partner at WilmerHale and leading intellectual property litigator who has represented a variety of technology-focused clients for more than 35 years. Bill has tried more than 200 cases to...more

Using Productization and BD Coaching to Advance the Firm - Market Leaders Podcast with Linda Fleming, Garvey Schubert Barer

by JD Supra Perspectives on

Join David Ackert as he interviews Linda Fleming, Director of Marketing and Business Development at Garvey Schubert Barer. In this episode of the Market Leaders Podcast, David and Linda discuss: - How Linda leverages her...more

Voice of the Client: Chris Ende, Law Firm Pricing, Solutions, and Panel Management Leader at General Electric

The LMA's ongoing 'Voice of the Client' series turns to GE's Chris Ende for insights on the business of legal service....more

NYC Ban on Salary History Inquiries

by Goodwin on

Effective October 31, 2017, under a new provision of the New York City Human Rights Law (NYCHRL), New York City employers may no longer inquire about an applicant’s salary history during the hiring process or rely upon his or...more

Popular Reads on JD Supra

by JD Supra Perspectives on

A recap of popular reads on JD Supra published during October 2017....more

5 Ways To Make Your Law Firm's Practice Descriptions Stand Out

by JD Supra Perspectives on

Most practice descriptions are written to please the lawyers who approve them rather than the clients who need them. Here's how to make a difference....more

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

by ON24 on

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

“Happy Halloween!” from Your Romanian Law Firm

by Ross Fishman on

Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting...more

Law Firm Budgeting Best Practices - LMA Podcast Ep. 19

In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm. Whether you have your budgeting process nailed down or are...more

Hsu Untied interview with Daralyn Durie, Co-Founder of Durie Tangri

by Hsu Untied (by Richard Hsu) on

Today, my guest is Daralyn Durie, Co-Founder of Durie Tangri, who is a Chambers ranked trial lawyer who has been selected by Benchmark Litigation as one of the top 100 trial lawyers in the United States, Chambers & Partners...more

Taking the Chance out of Lateral Integration - Market Leaders Podcast with Amy Fowler, Mintz Levin

by JD Supra Perspectives on

Join David Ackert as he interviews Amy Fowler, Chief Marketing & Business Development Officer at Mintz Levin. In this episode of the Market Leaders Podcast, David and Amy discuss: - Mintz's state-of-the-art lateral...more

How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

by JD Supra Perspectives on

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders....more

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

by JD Supra Perspectives on

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

Hsu Untied interview with Roger Meltzer, Global Co-Chair of DLA Piper

by Hsu Untied (by Richard Hsu) on

Today, my guest is Roger Meltzer, Global Co-Chair and Americas Co-Chairman of DLA Piper. He is also a member of the firm’s Global Board, the US Executive Committee (Co-Chair) and the Office of the Chair (Co-Chair, Americas)....more

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