Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What In-House Counsel Want - LMA Tech 2013 Replay
The Making of HsuTube Videos
BigLaw Bonus Season: Treading Water is a 'Victory'
Building A Post-Recession Law Firm
What should my company be aware of when launching a new website?
MacEwen: Partners Can't Really be Entrepreneurial
Why Milbank Sends 4th-Years Back To School
Zimmermann: Rumored BigLaw Mergers Are Blockbusters
Preview: Silicon Valley In-House Counsel Panel - LMA Bay Area
Dean: Law Schools Use Merit Scholarships To Boost Rankings
How Bryan Cave Grooms Rainmakers
Competitive Intelligence Workshop: What to Expect from LMA Tech Conference’s Case Studies
Legal Lunch and Learn: Q&A on LinkedIn and Content Marketing with JD Supra, Dechert LLP, and PeopleLinx
Law Firms Have Much to Gain from Process Improvement – Silvia Coulter
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Dean: Law Firms 'Support' NYLS's 2 Year Degree Program
Press: Clients Buying Less, But Paying More
The Proactive Approach to Client Service – Interview with R. Robert Popeo, Chairman, Mintz Levin
What is spousal maintenance and how is it determined in Arizona?
In oral argument, a litigator has very limited time—she needs to hit the
high points and move on. She must communicate enough information
to convince the judge or jury of her argument, yet must avoid getting
Today has been an interesting day for the “Why Lawyers Suck and What You Can Do About It” book project. First thing this morning I got a phone call from someone passionately supportive of this project and everything it...more
No conversation about law practice technology can begin without first assuming a paperless practice. Why not? Because a paper-based practice is the antithesis of law practice technology. Advances in law practice technology...more
I’ve been thinking a great deal about PowerPoint recently, and not in a good way. At Cogent Legal, we have been working hard on a number of cases that involve extensive use of PowerPoint for the client, and I often feel that...more
March 7 (Bloomberg Law) -- Silicon Valley's Fenwick & West -- which incorporated Apple and took Facebook public -- recently hired a new kind of staff position: a product manager charged with helping clients understand the...more
Jan. 24 (Bloomberg Law) -- Bloomberg Law's Lee Pacchia runs through the legal news for the week. Last year we saw large jury awards in patent cases, but also a steep drop off in securities class action lawsuits. Also, law...more
I was curious to see if I could transform our online, Flash-interactive Intellectual Property Litigation Graphics Guide into an iPad version through iBook. (The problem with the Flash version of the guide is it won’t play on...more
I’d like to share with you some personal recommendations of blogs that made the ABA Journal’s 2012 list of top 100 law blogs, or “blawgs.” I’m also including some blogs recommended by my colleague, patent attorney Michael...more
I have been encountering a lot of magical thinking recently when talking with law firm partners about Legal Project Management. One partner, hoping that the IT and KM folks can simply buy a tech solution so that he could...more
Deadlines approaching on a Whole New World (Wide Web): Institutional TLDs and .xxx...more
Lawyers and their Clients, and Vice Versa...more
Companies recognize that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, blogs...more
Does your company or law firm email photos/JPEGs? Do you upload family photos to social media sites. Digital photo metadata is overlooked by companies -- and most common "scrubbing" software. Find out what metadata lurks...more
Trying to figure out what tools your firm should select to support Legal Project Management? This article, from a pioneer in LPM for law firms, Pam Woldow, provides a 5-step practical approach for evaluating a firm's needs. ...more
This is arguably the most-offensive print advertisement in the history of marketing the legal profession. It is apparently part of a branding and differentiation campaign by a firm seeking to sell services to law firms and...more
Handout of top ten lists for best smartphone apps on iPhone/iPad, Android, and Blackberry platforms. From a March 2011 seminar hosted by the Palm Beach County Bar Association....more
Do you believe in social media, or are you a skeptic?
Most people are on one side or the other, the truth lies somewhere in between....more
Law firm marketing consultant Margaret Grisdela will teach an ExecSense webinar on Friday, May 28, 2010, at 2:00 p.m. EST, titled "How to Grow your IP Law Practice in 2010."
Participants will learn the most in-demand...more
"Follow the money" is a suitable adage for legal marketing when it comes to business development in the new decade. Industries like energy and health care are obvious recipients of funding inflows based on governmental...more
The rise of e-discovery over the last decade has provided law firms with fertile ground for racking up hours on document review, but it has also made the traditional method of having associates conduct the work under the...more
For most corporate buyers of IP legal services the ability to obtain substantive cost reduction has been somewhat limited due to the lack of transparent information available about legal fees. IP law firms have benefited...more
Relatively few patents end up being valuable for a client. This typically occurs because the business needs of the client changed during the time the patent application was pending. Historically, such non-aligned patent...more
Law firms are responding to corporate clients' needs for predictability in outside counsel spend. This article highlights the most innovative approaches the alterntive fee arrangements and the firms that are leading the way....more
The most important trend in the legal industry is connecting a client's value of a matter to the fees charged by law firms. Corporate counsel have become the market makers and change agents and are requiring firms to become...more