Read Law Firm Marketing updates, articles, and commentary from leading lawyers, law firms, and legal consultants:
Are Political Intelligence Practice Groups Too Risky?
Onsite SEO Tip #11 - Local SEO Optimization for Lawyers
Client Biz Dev: You're Doing It Wrong
Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment
Ventas' Debra Cafaro on why the Health Care asset class is well positioned in today's economy
Onsite SEO Tip #10 - Google Authorship for Lawyers
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Businessweek Reporter: BigLaw Is "Crash Landing"
With Radical Changes, Law Firms Can Beat Recession
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
How Lawyers Should Respond to Negative and Positive Reviews On Yelp
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
This Year's AmLaw 100: "Fundamental Recovery" for Some
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
Onsite SEO Tip #8 - Fixing Broken Outgoing Links On Your Law Firm's Website
March 7 (Bloomberg Law) -- Silicon Valley's Fenwick & West -- which incorporated Apple and took Facebook public -- recently hired a new kind of staff position: a product manager charged with helping clients understand the...more
Jan. 24 (Bloomberg Law) -- Bloomberg Law's Lee Pacchia runs through the legal news for the week. Last year we saw large jury awards in patent cases, but also a steep drop off in securities class action lawsuits. Also, law...more
I was curious to see if I could transform our online, Flash-interactive Intellectual Property Litigation Graphics Guide into an iPad version through iBook. (The problem with the Flash version of the guide is it won’t play on...more
I’d like to share with you some personal recommendations of blogs that made the ABA Journal’s 2012 list of top 100 law blogs, or “blawgs.” I’m also including some blogs recommended by my colleague, patent attorney Michael...more
I have been encountering a lot of magical thinking recently when talking with law firm partners about Legal Project Management. One partner, hoping that the IT and KM folks can simply buy a tech solution so that he could...more
Deadlines approaching on a Whole New World (Wide Web): Institutional TLDs and .xxx...more
Lawyers and their Clients, and Vice Versa...more
Companies recognize that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, blogs...more
Does your company or law firm email photos/JPEGs? Do you upload family photos to social media sites. Digital photo metadata is overlooked by companies -- and most common "scrubbing" software. Find out what metadata lurks...more
Trying to figure out what tools your firm should select to support Legal Project Management? This article, from a pioneer in LPM for law firms, Pam Woldow, provides a 5-step practical approach for evaluating a firm's needs. ...more
This is arguably the most-offensive print advertisement in the history of marketing the legal profession. It is apparently part of a branding and differentiation campaign by a firm seeking to sell services to law firms and...more
Handout of top ten lists for best smartphone apps on iPhone/iPad, Android, and Blackberry platforms. From a March 2011 seminar hosted by the Palm Beach County Bar Association....more
Do you believe in social media, or are you a skeptic?
Most people are on one side or the other, the truth lies somewhere in between....more
Law firm marketing consultant Margaret Grisdela will teach an ExecSense webinar on Friday, May 28, 2010, at 2:00 p.m. EST, titled "How to Grow your IP Law Practice in 2010."
Participants will learn the most in-demand...more
"Follow the money" is a suitable adage for legal marketing when it comes to business development in the new decade. Industries like energy and health care are obvious recipients of funding inflows based on governmental...more
The rise of e-discovery over the last decade has provided law firms with fertile ground for racking up hours on document review, but it has also made the traditional method of having associates conduct the work under the...more
For most corporate buyers of IP legal services the ability to obtain substantive cost reduction has been somewhat limited due to the lack of transparent information available about legal fees. IP law firms have benefited...more
Relatively few patents end up being valuable for a client. This typically occurs because the business needs of the client changed during the time the patent application was pending. Historically, such non-aligned patent...more
Law firms are responding to corporate clients' needs for predictability in outside counsel spend. This article highlights the most innovative approaches the alterntive fee arrangements and the firms that are leading the way....more
The most important trend in the legal industry is connecting a client's value of a matter to the fees charged by law firms. Corporate counsel have become the market makers and change agents and are requiring firms to become...more
There is a growing conversation about the need for alternative legal service billing methods, however, many IP law firms will likely either try to ignore the desire for change or will respond by offering only incremental...more
This document describes methods and benefits for law firms to use internet technologies to improve firm productivity....more
“The System” introduces a blending of innovative trial techniques with telepresence and other technologies to transform modern litigation. Imagine being a witness in a deposition, but instead of being confronted by a single...more
An article I co-authored with prominent Chinese lawyer Jerry Yulin Zhang, partner at the Chinese law firm of Haiwen & Partners, which was published in the March 2002 issue of Asian...more
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