Firm Marketing Intellectual Property Privacy

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Social Media Policy: You're Probably Doing It Wrong

Social Media Policies: You're Probably Doing It Wrong. Test these 9 steps. Special thanks to Palm Beach Bar Bulletin for publishing in their Feb 2013 issue....more

Facebook Security Settings for Lawyers (and their families)

A step by step guide for lawyers who market on Facebook to ensure that all of their personal and business privacy settings are up to date. Published in the Oct 2011 edition of the Palm Beach Bar Association Bar Bulletin....more

Will Your Law Firm Accept Bitcoin?

This article explores the new alternative internet-based currency, Bitcoin, and whether -- as an alternative fee arrangement or even as a marketing effort -- your firm might consider accepting bitcoin. Published in the Sept...more

The Four C's - A Remedy for Protecting Brand Reputation in a Web 2.0 World

Corporate brand management, or what we lawyers call intellecutal property, is only worth the amount of money someone spends on copyrighting or trademarking it. Prosecution, either in civil or criminal court, for infringement...more

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