Firm Marketing Professional Practice

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10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

It’s Official. You’re In Charge!

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your...more

Five Tips For Success and Opportunity – Attorneys, Court Reporters…

In the last few months I have been approached by an attorney who just passed the bar, a financial planner that is selling for a large insurance company, a 53-year-old woman who was just laid off after 29 years working at a...more

Trust in this business takes time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

JDB 087: The Texas Law Hawk – Interview with Attorney Bryan Wilson

Two videos. Nearly two million views. To say that attorney Bryan Wilson’s videos have gone viral is an understatement. In fact, I would be surprised if every lawyer video ever made would have a combined total of two million...more

Five Lessons from a Social Media Survey of In-House Counsel

Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of...more

JDB 083: Podcasting and the Solo Lawyer

The spoken word can be a powerful way to demonstrate not only your expertise in your chosen area of the law but allow listeners and potential clients to really get a feel for who you are and why you do what you do....more

You Can Learn A Lot By Listening: 3 Ways To Listen to Your Readers

Yogi Berra once said, “You can observe a lot by just watching.” It’s true in baseball and it’s also true for writers who are working to build an audience around their expertise. From JD Supra's Karen Cariello, three easy ways...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

7 Ways To Make In-House Lawyers Happy

Recap with takeaways of a recent LMA conference presentation featuring several in-house lawyers talking about what makes them happy clients....more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

Got a Website? Tweet? Save Copies of Everything!

Did you know that, if you advertise your legal services on the Internet—and that includes having a firm website or using social media—you have to keep a copy of all the webpages for two years? Under Cal Rules of Prof...more

Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

While the legal profession and public relations may appear at first glance to be two disciplines with little overlap, in fact the opposite is true. Lawyers and PR professionals are both advocates trusted to champion the...more

JDB 072: Lawyer Marketing Score – Interview with CEO Dan Weeks

Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”....more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

The Art and Science of Being Useful to In-House Counsel

A GC perspective on how outside counsel can earn and keep the attention of in-house lawyers with helpful legal commentary and analysis....more

On Sale Today – .law Domain Names

Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found....more

JDB 069: How to use Facebook Remarketing to Build a Law Practice

You may have been on Facebook for years and may even have a Facebook page for your law firm, however you haven’t really unleashed the power of Facebook until you experienced remarketing. Not sure what remarketing is? This...more

A Lawyer Returns to the Blogosphere

I stopped blogging after the Florida Bar’s Standing Committee on Advertising found that a statement of opinion posted on a law firm’s website, such as “tort reform benefits insurers,” violated Florida Bar Rule 4-7.13, since...more

It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

Productivity and Motivation: Make the End of 2015 Count!

Can you believe that we are in the last four months of the year? Not to mention, today is the halfway point of September? I know I can’t! 2015 sure seems to be flying by! When it comes to the homestretch of the year, I know...more

Sales Professionals in Law Firms – Are We Finally Ready?

In recent decades, many firms have embraced the transition of certain administrative and management duties such as pricing, project management and process improvement from the attorneys to professional staff. Yet there is...more

Breaking LinkedIn News: Who’s Ready For Business Chat?

LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently. If you’ve ever tried to go into your LinkedIn “email” box to send and...more

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