Bjarne Tellmann of Pearson on Major Disruption in the Legal Industry
Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton
The Legal Marketing Event Podcast by Nancy Myrland, Myrland Marketing & Social Media
How to Earn Your Readers One Excellent Title at a Time
#LetsAskNancy: Lawyers: Client Names In Pitches...To List Or Not To List?
#LetsAskNancy: Lawyers, What Tone Should You Use In Social Media?
Perla: LegalTech Startups Can't Fix BigLaw's Cyber-Security Problems
African Law Firms & Foreign Counterparts Navigate 'Tense' Relationship
A Moment of Simple Justice - The ABA's Priorities
Polsinelli Podcast - Telephone Consumer Protection Act and Consequences for Corporations
Competitor or Collaborator? What UpCounsel's Growth Means for BigLaw
How PLI is Using Gamification in Continuing Legal Education
How to Write Titles That Get You Noticed and Read
MacEwen on BigLaw's 'Hollow Middle', Shaky Vereins & Dentons in China
Global Growth: A Prime Opportunity for the Middle Market
Special Report: The Hot-ish Swag at LegalTech New York 2015
Is the Patent Litigation Boom Coming to an End?
Dentons Dacheng Deal Done: Will BigLaw Follow Suit?
BigLaw Recruiter: We Didn't Kill Dewey & LeBoeuf
A Moment of Simple Justice - Bar Exam Beatdown
A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more
It doesn’t matter whether you’re just starting out or you’ve been at it for a while, if you want to build a successful law practice, you’ll need to know how to turn prospects into clients and charge the fees that you deserve....more
You know that ultra-confusing quote that states “the more things change, the more they stay the same?” Think about it for a minute in terms of stenography and marketing....more
You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew...more
Having belonged to a multitude of state and national court reporting trade associations, as well as being a member of attorney, paralegal and legal secretary associations, I have had the great opportunity of attending...more
This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe.
Below are additional reasons...more
Q: My law firm can’t cross-sell. What are we doing wrong?
A: It’s not just you, it’s most firms.
In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to...more
If you ask most legal marketing professionals about their top pain point and/or worst use of resources, lawyer rankings and awards always rise to the top. They are growing in popularity and awareness, and the time demands to...more
The future of the legal industry isn’t what it used to be. Or so says a report issued by Law2023.org, a group of industry insiders — including this writer — who spent a year studying the trajectory of the legal marketplace....more
Having worked with almost a hundred firms to help them achieve and enhance CRM success over the last 8 years, the biggest challenge we always seem to run into is CRM adoption. Firms consistently tell us that their CRM system...more
The unbundling of legal services and the refinement of technology are causing major disruption in the legal industry. Gone are the days of the one-stop shop, as the GCs of major corporations increasingly seek out law firms...more
I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps pf this conference are pricing, project...more
Inspiration from a compliance professional whose LinkedIn profile begins: “I bribed foreign officials, cooperated with international law enforcement & went to prison...”...more
From Around the Web -
How to Find a Mentor as an Attorney: Here’s a look at what a mentor can do for you, and how to go about finding a person to guide you in your career as a lawyer. (About.com)...more
I recently had the opportunity to attend the Bankruptcy Leadership Summit that is put on by Dave Ramsey in Nashville, Tennessee. The conference is geared towards helping bankruptcy lawyers build and run a better law practice...more
To ensure success, first the pipeline technology must be supported at the highest leadership levels in the law firm. Next, there have to be knowledgeable, well-trained people dedicated to inputting the data. Information has...more
When you first pass the bar, you deal with basic issues such as how to draft legal documents, please your supervising attorney, and properly bill clients. Initially, these issues are enough of a struggle, but a few years into...more
Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more
When some larger firms with sophisticated marketing departments began to realize the limitations of spreadsheets years ago, they started looking for alternatives. But because the profession had not been focused on...more
The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more
It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you...more
There are two ways lateral partner recruiting can grow the revenues of a law firm. The first is through the acquisition of additional client relationships brought to the firm by the lateral partner. The second is the added...more
We’ve seen some comments on various media streams lately that imply (or directly state) that…
Being a lawyer requires a resignation to working too hard for too little money. Being “happy” isn’t part of the deal. Like,...more
Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more
Welcome to The Roundup for the week ending March 27. We have lots of thought-provoking pieces to share from last week.
From Around the Web -
What Do Lawyers Really Do? 7 Things Attorneys Wish You Would...more
Find a Firm Marketing Author »
Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up to create your digest using LinkedIn*
Back to Top