Read Law Firm Marketing updates, articles, and commentary from leading lawyers, law firms, and legal consultants:
Are Political Intelligence Practice Groups Too Risky?
Onsite SEO Tip #11 - Local SEO Optimization for Lawyers
Client Biz Dev: You're Doing It Wrong
Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment
Ventas' Debra Cafaro on why the Health Care asset class is well positioned in today's economy
Onsite SEO Tip #10 - Google Authorship for Lawyers
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Businessweek Reporter: BigLaw Is "Crash Landing"
With Radical Changes, Law Firms Can Beat Recession
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
How Lawyers Should Respond to Negative and Positive Reviews On Yelp
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
This Year's AmLaw 100: "Fundamental Recovery" for Some
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
Onsite SEO Tip #8 - Fixing Broken Outgoing Links On Your Law Firm's Website
Today’s special guest on the JDBlogger Podcast is the Podcast Answerman himself, Cliff Ravenscraft. Cliff is a prolific podcaster having released more than 3,000 podcast episodes and is widely considered the authority on...more
May 17 (Bloomberg Law) -- Robert Walker, attorney at Wiley Rein LLP, talks with Bloomberg Law's Lee Pacchia about the legal and ethical implications of law firms selling political intelligence. Last month, the SEC issued...more
Getting to 'yes' in a proposal requires more than clarifying the client’s situation and objectives, offering solutions and providing evidence of the value of your recommendations. While this basic structure for a...more
May 16 (Bloomberg Law) -- Trevor Faure, Global Leader of Legal Services for Ernst & Young, tells Bloomberg Law's Lee Pacchia that the needs of general counsels at large corporations have changed in recent years and that most...more
Conferences and other networking events should be a time to shine. A time to mingle and MAKE CONNECTIONS!
But all too often, insecurities and bad habits rear their ugly heads, ruining any chance for people to take...more
Firm culture… It can foster business development or it can thwart it. Consider all the different aspects of your firm that your culture influences. Jeff Haden, contributor to Inc. Magazine, highlights Dharmesh Shah, the...more
Getting to 'yes' in a proposal requires more than clarifying the client’s situation and objectives, offering solutions and providing evidence of the value of your recommendations. While this basic structure for a presentation...more
Execution of a judgment is a process where the sheriff or constable seizes property of a judgment-debtor and then sells that property at a public sale. The money realized from the sale is then used to reduce the balance of...more
In most cases, the longer an account sits past due, the more difficult it is to collect. Thus, it is important for businesses to closely monitor their aging accounts.
The legal profession is evolving… are you? Granted change is tough. But the longer you put it off, the farther behind you fall, and the harder it is to get started. So, make the choice… take the first step! Harvard Business...more
People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are...more
As you know I have been regularly posting poetry I like. I have invited readers to send me poems that particularly inspire them. Here is one a reader sent to me, and yes those are the Blue Ridge Mountains taken from a deck in...more
I recently met PJ Dunn when he visited my office. We hit it off right away and enjoyed telling each other stories. At one point in his career, PJ sold advertising to law firms for the Dallas Business Journal. He knows how to...more
In this week’s JDBlogger Podcast episode I interview Chelsea Callanan. Chelsea is a practicing lawyer, blogger, and career coach – she founded her company Happy Go Legal, to provide resources and education to the new...more
May 9 (Bloomberg Law) -- Elie Mystal, editor at Above the Law, tells Bloomberg Law's Lee Pacchia that his blog's new law school rankings sought to list the top 50 American law schools by relying on an "outcome based"...more
At the end of April, I was on a panel at the ABA Annual Litigation Conference in Chicago with Laurel Bellows (the ABA President), Sofia Lingos, Damian Thomas, Paul Lehner and practice management expert Ann Guinn. We spoke to...more
As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more
Law Firm Websites for the iPad Generation
Published in Strategies, The Journal of Legal Marketing
Prediction: The next website your firm launches will incorporate something called “responsive design.” Why? Because 40% of...more
One of my clients asked me how long it should take to build a book of business from scratch. The consultant's answer is 'it depends'. The realists answer is 'longer than you want it to'. The pragmatists' answer is 'anywhere...more
Do you have a plan to expand relationships with existing clients? Going back a long time, lawyers and law firms have called existing clients the “low hanging fruit.” So, do you have any “low-hanging fruit plan?”
Recover Gracefully and Move Forward -
Here's the thing about calling someone by the wrong name. No insult is ever intended; no one is hurt. Yet people respond dramatically when they are called the wrong name or, worse,...more
Have you ever left a meeting with a smile and thought…”I really like that person?” Chances are the person was witty or even downright funny. Or have you been in an extremely tense meeting and someone cracked a joke and all of...more
“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but...more
Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more
Earlier this week, I participated in a panel presentation for the Legal Marketing Association. Topic - Marketing Your Law Firm's Pro Bono Program. Contrary to what might seem the natural and immediate reaction, marketing pro...more
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