Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Lawyers: No Time To Create A Marketing Plan?

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the...more

Enough About "Relationships," Please

Nobody offers a useful definition of the term....more

Lawyers, Here’s One Skill You Need To Have

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.” Even better, imagine they also said this: “I had an amazing...more

Law Firm Business Development: Is Marketing Department Outsourcing The New Black?

Outsourcing a law firm’s back office functions like Finance or Information Technology (IT) certainly isn’t a new concept. However, as law firm leaders continue to seek ways to grow the firm’s bottom line and improve the...more

Create Strong Marketing & Business Development Plans: Ready, Set, Go!

With the holiday season fast approaching, the last thing on your mind is marketing or business development plans for the upcoming year. However, without strategic plans and a budget, chances are slim that the next year will...more

Playing the Board Game: Tips for Networking Onto a Corporate Board

Legal experience alone is unfortunately not high on the list of skill sets companies are looking for to fill an open board seat. But lawyers tend to have a knack for one of the key skills necessary to join a corporate board:...more

The Secret to Webinar ROI?

The information a webinar platform provides about the audience is what makes it an invaluable business development tool....more

A client is a friend with a problem.

One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners...more

The Write Stuff: Q&A with Top Author & Attorney Allison Condra

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Thomas Potter III

The latest in our series of Q&A discussions on successful attorney writing/blogging in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Want to Draw a Professional Audience to Your Webinars? Offer Accreditation

Offering continuing education credit through your webinar is a great way to attract and engage a professional, targeted audience. Here's how to do it....more

Lawyers, Stop Worrying About The Guy In The Third Row

I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how...more

Creative Content: Lawyers & Law Firms Shouldn't Fall Back on Standard Evergreens

Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more

Things Lawyers Say...

"There are some things that lawyers say that are absolutely guaranteed to set me off." In-house perspective from NetApp GC, Matt Fawcett....more

It's Time to Innovate in Legal

We are entering a new era in Legal, one in which tradition and complacency will no longer be tenable. In-house perspective from NetApp GC, Matt Fawcett....more

Myrland Marketing Motivation: Stop Believing That Voice

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing! ...more

Lawyers, Is Social Media Worth It? You Decide.

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.”...more

Myrland Marketing Motivation: Marketing Is Never Boring

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

A 5-Step Plan for Growing Your Business Using Webinars

Here is a plan that breaks down your activities into five do-able steps - each building on the previous one – and which uses the connective power of webinars to turn general interest in a legal matter into real-world...more

Law Firm Business Development: Be Confident and ASK

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

Lawyers, Your Law Practice Isn’t Your Hobby

There are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?...more

[Webinar] How Law Firms Can Drive Business With Webinars - October 26th, 11:00a.m. PT / 2:00p.m. ET

In today’s hyper-competitive legal landscape, you need to showcase your lawyers’ expertise in front of clients and prospects to drive business. Whether you are attracting new clients, establishing yourself as a thought...more

The Worst First Date Ever

Do you remember the last time you were on a first date? Can you imagine how it would have ended if you were totally impersonal, spoke in a monotone voice, wore drab clothing, and refused to look your date in the eye? If you...more

Webinar Registration Page Do’s and Don’ts

What if you threw a party, but forgot to invite people? Would anyone show up? Unlikely. Now think of this in the context of your webinar promotions — are your registration pages up to par for the awesome online event that you...more

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