Firm Marketing Professional Practice

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How the Financial Crisis Changed Cahill Gordon  [Video]

August 21, 2014 (Mimesis Law) -- Dan Zubkoff, partner and executive committee member at Cahill Gordon & Reindel, talks with Kent Zimmermann about the firm's strong financial performance since the financial crisis in 2008....more

Marketing and Biz Dev Training for Litigators

A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it...more

The Roundup: This Week’s Recommended Reading (Aug. 15, 2014)

From Around the Web - Law Schools Catch the Start-up Bug: To prepare students to find careers in a market oversaturated with people with law degrees, the schools are making entrepreneurship part of their curriculum....more

Social Media Guide for Lawyers - v.2.0: Best Practices Guide

USING SOCIAL MEDIA TO ADD VALUE AND GENERATE BUSINESS - Social media is an important marketing and business development tool. Lawyers and law firms are beginning to recognize that social media web sites are a ...more

Corcoran: Bar Associations Need to Stop Preventing Change in Law  [Video]

August 13, 2014 (Mimesis Law) -- Tim Corcoran, president of the Legal Marketing Association, talks with Lee Pacchia about a recent decision by the Texas State Bar to limit the use of non-lawyer professionals in the management...more

The Roundup: This Week’s Recommended Reading (Aug. 8, 2014)

Work-Life Balance — Is it Even Possible? Based on five years’ worth of interviews with almost 4,000 executives worldwide, a recent study showed five main themes amongst those executives who most effectively combine...more

Lateral Integration for Longevity

In law firms, lateral integration is a marriage of many resources. I am sure many remember the famous quote “it takes a village.” In the case of lateral integration, this quote is spot on for law firms in a competitive...more

Should we offer marketing training to our summer associates?

Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer-associate training over the years, but only rarely have I done it exclusively for the summer kids. Instead, I typically...more

A Moment of Simple Justice: Law School [Video]

August 4, 2014 (Mimesis Law) -- As law school applicants and LSAT takers plunge to the lowest level in decades, Scott opines on the implications for society. They ain't good....more

The Roundup: Last Week’s Recommended Reading (July 25, 2014)

From Around the Web - 8 Steal-Worthy Secrets of Power Networkers: What better way to learn the ins and outs of skillful networking than to go straight to power networking pros for their tips on how to land on someone’s...more

Of Soccer Balls and Social Media

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation....more

Bingham McCutchen Reaches Out For BigLaw Merger Partners [Video]

July 22, 2014 (Mimesis Law) -- Casey Sullivan, reporter at Reuters, talks with Lee Pacchia about Bingham McCutchen's recent efforts to merge with another large law firm. According to Sullivan, the Boston based firm has made...more

The Roundup: Last Week’s Recommended Reading (July 18, 2014)

From Around the Web - Leaving BigLaw to Ease Depression: A former BigLaw attorney writes a very honest portrait leaving a lucrative job because of depression and anxiety. (Lawyers With Depression)...more

The Roundup: This Week’s Recommended Reading (July 11, 2014)

Welcome to The Roundup for the week ending July 11. We have lots of thought-provoking pieces to share this week. From Around the Web - An Expert Guide to Idea Curation: How to Get More Ideas for Great Content:...more

In-House Counsel: 5 Simple Ways to Make Your Client Happy

The best lawyers know that being a good lawyer requires knowing the law and being an excellent salesperson. It requires emotional intelligence and insight, service-orientation, responsiveness, and a desire to serve. Now that...more

Dentons Global Chair Eyes Growth Through Law Firm Mergers  [Video]

June 27, 2014 (Mimesis Law) -- Joseph Andrew, Global Chair at Dentons, talks with Lee Pacchia about his firm's decision to stop reporting Profits Per Equity Partner to media organizations tracking and ranking the financial...more

Looking at the Winners: How BigLaw Firms Can Grow in 2014  [Video]

June 27, 2014 (Mimesis Law) -- Kent Zimmermann, consultant at the Zeughauser Group, talks with Lee Pacchia about the drivers of success in many law firms that are thriving in a challenging market, including traditional...more

Creating Gravitatonal Pull. How the Very Best Rainmakers Attract Clients

Top rainmakers seem to attract clients as if they have an irresistible gravitational pull. They don't 'sell'. Instead, clients seek them out. While others are prospecting and selling their hearts out, great rainmakers have...more

5 Key Questions Lawyers Should Answer Each Year

Let’s face it, lawyers aren’t like other business people. There is a very simple reason for this, most business people are in business because they either like business or have an aptitude for business. Lawyers are different,...more

The Roundup: This Week’s Recommended Reading

The Ripple Effects of Rising Student Debt: A collection of studies shows that the burden of student debt may well cause people to make different decisions than they would otherwise. (The New York Times)...more

Manual Link Penalties are Temporary

If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished...more

Are you Emotionally Intelligent? 5 Soft Skills to Show Off in Your Summer Law Job

We’re excited to welcome back Annabrooke Temple and Fairuz Abdullah from the UC Hastings Office of Career and Professional Development. They recently shared with readers four tips for summer law job success. Annabrooke and...more

Content Strategy: One Update Is Good, a Series Is Much Better

How one law firm is generating visibility with a focused content series on a significant legal milestone, the 50th anniversary of Title VII....more

Why Does BigLaw Have So Few Black Partners?  [Video]

June 3, 2014 (Mimesis Law) -- Aric Press, editor-in-chief at ALM, talks with Lee Pacchia about a recent survey released by The American Lawyer that shows large law firms struggling to recruit black lawyers and promote them to...more

Friedman: Abramson Dismissal a 'Teachable Moment' for Companies  [Video]

May 27, 2014 (Mimesis Law) -- Gary Friedman, partner in Weil, Gotshal & Manges LLP's National Employment Litigation group, talks with Lee Pacchia about the recent firing of New York Times Executive Editor Jill Abramson. The...more

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