Firm Marketing Professional Practice

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After Action Assessments: A cornerstone of prevention

Preventing legal problems from ever occurring does not happen serendipitously.  It is a matter of design, intention and execution.  In Life at the Speed of Prevention, we will devote a number of posts to the design of a...more

Business Development Education is Key to a Law Firm’s Success

A key component of my position as Director of Marketing and Business Development at a law firm, is to educate. As many new attorneys in private practice quickly realize, marketing and business development are generally not...more

Nailing the Fundamentals – Connecting the Dots to Grow a Client Relationship

Solving a client’s business issues if you don’t know the solutions or services your firm has to offer can be like trying to solve a jig-saw puzzle without all the pieces....more

Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?...more

Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

Myrland Marketing Motivation: I Don’t Have Time.

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! How many times do you think or say “I don’t have time?”...more

Get Connected: 4 Ways to Find the Perfect Organization

Are you looking for a great way to give back to the community? With busy careers and personal lives, it may be overwhelming to think about adding one more item to your to-do list, but getting involved can benefit you in many...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

LMA 'Body of Knowledge' Helps Elevate Legal Marketers to Business Leaders

The Legal Marketing Association has developed a Body of Knowledge (BoK) to clearly define the accepted domains, competencies and associated skill sets needed at the essential and advanced levels of the legal marketing...more

Turn Virtual Connections Into Real-Life Opportunities - Q&A w/ Top Author @RichardBistrong  [Video]

A full recording of a recent webinar titled "Content, Connections & Community: Q&A with Richard Bistrong on Turning Virtual Visibility into Real-Life Opportunity..." As the title suggests, this terrific, wide-ranging...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

The Write Stuff: Q&A with Top Author & Attorney David Smyth

It’s all about telling stories....more

The Write Stuff: Q&A with Top Author & Corporate Attorney Stephen Quinlivan

Although he doesn’t practice in a major coastal city, through his blog, Dodd-Frank.com, Quinlivan has been exposed to a national and international readership....more

The Write Stuff: Q&A with Top Author and Energy & Utilities Attorney Tod Griset

"Another element of success is when a new client comes into the office and they say that part of the reason they came to us is because they read my material. Or when a legislator or regulator says that they read my blog and...more

The Write Stuff: Q&A with Top Author & ERISA Attorney Ary Rosenbaum

Ary Rosenbaum is an ERISA/retirement plan attorney and for many years has been one of JD Supra's most well-read writers....more

The Write Stuff: Q&A with Top Author & Consumer Compliance and Banking Attorney Barbara Mishkin

Barbara Mishkin is one of our top banking/financial services writers on JD Supra....more

The Write Stuff: Q&A with Top Author & Patent Attorney Courtenay Brinckerhoff

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

The Write Stuff: Q&A with Top Author & Attorney Linn F. Freedman

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Garret Murai

The first in a series of Q&A discussions on successful writing in the business realm, with recipients of JD Supra's 2016 Readers' Choice award....more

Law Firm Business Development: Take a Team Approach

We encourage each of our individual clients (Partners, Associates, and Counsel alike) to develop individual business development plans. We also continually emphasize the importance and value of teamwork in business...more

Five Thousand Strangers. Having Tea. - Ankit Shah, TWS  [Video]

Why would five thousand strangers across the country meet for tea? And what could you learn if you spent a few hours talking with people you've never met? Find out with Ankit Shah, founder of Tea with Strangers. ...more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

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