Firm Marketing Professional Practice

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Hindsights, Insights and Foresights: Producing Content that Clients Value

Content marketing has garnered a lot of attention lately as an effective way to establish credibility, generate awareness of a lawyer's capabilities and promote an attorney's unique expertise. However, not all content is...more

How to Fix Your Law Practice Cash Flow Problems

Lack of steady, consistent, predictable cash flow is the number one problem most lawyers tell me they have in their law practices. They tell me that if they could just solve that problem, everything in their life would be...more

Hiring Laterals With an Eye on Business Development

Innovative law firms are increasingly bringing other disciplines into the lateral recruiting, selection, due diligence and integration processes. In particular, business development professionals are being embedded throughout...more

SullCrom Sees Litigation Boom Despite Waning Credit Crisis [Video]

Dec. 11, 2014 (Mimesis Law) -- Karen Seymour and Rick Pepperman, co-managing partners of the litigation group at Sullivan & Cromwell, talk with Lee Pacchia about the current state of investigations and commercial litigation....more

Press: Inflation Adjusted Numbers Show BigLaw Continuing to Struggle [Video]

Dec. 4, 2014 (Mimesis Law) -- Aric Press, Editor-in-Chief for ALM, talks with Lee Pacchia about his recent study on the financial performance of large law firms over the last several years. According to Press, BigLaw appears...more

General Counsel's Comments from ALM Law Firm Marketing Leader Forum

Three influential general counsel tell it like it is at this year's ALM Law firm Marketing Leaders Forum held this November in San Francisco. It's worth the read. ...more

Lawyers: Is It Time To Quit Law?

You don’t have to love being a lawyer. There’s no requirement that you do. In fact, there’s no requirement that you continue practicing law. Think about that…...more

Say Thanks and Strategize Your Year-End

Here at WPG, Thanksgiving is one of our favorite holidays. It allows for cherished time with friends and family. Most of us, at least in the United States, are able to slow down, take a few days away from the office and be...more

3 Reasons Business Owners Could Be Your Best Clients

If you are not currently serving business owners, now might just be the time for you to start. You see, handled the right way, business owners are great clients because…...more

The Roundup: Last Week’s Recommended Reading (Nov. 14, 2014)

From Around the Web - 9 Career Alternatives for JDs: From life coach to LSAT tutor to cupcake baker, if being a lawyer isn’t in your future, check out these job options. (About.com)...more

Corcoran: Infighting on Compensation Costs BigLaw Time and Money [Video]

Nov. 14, 2014 (Mimesis Law) -- Tim Corcoran, president of the Legal Marketing Association and head of the Corcoran Consulting Group, talks with Lee Pacchia about some of the myths and bad practices he sees in law firm...more

Can Your Firm Join the Customer Experience Movement?

One key question that comes up a lot in customer experience is, “Why do so few companies ‘get it’ when the results are so obvious?” In terms of Global 500 companies, the number truly immersed in the Customer Experience...more

The Roundup: Last Week’s Recommended Reading (Nov. 7, 2014)

The Legal One Percent: Among lawyers, as across the country, the rich are getting richer and the poor are getting poorer—and the education system isn’t helping. (The New Yorker)...more

Zimmermann: "Two Class" Partnership Culture Emerging in BigLaw [Video]

Nov. 5, 2014 (Mimesis Law) -- Kent Zimmermann, consultant at the Zeughauser Group, talks with Lee Pacchia about how current market forces are creating substantial differences in compensation between equity and non-equity...more

Clients for Life: How to Become a Trusted Advisor

What does it really mean to be a trusted advisor and why would you care? Well, when you’re a trusted advisor to your clients vs. just a “lawyer” they consult for one thing, one time…...more

Business Development Questions All Laterals Should Ask

Many of the questions laterals should ask of a prospective new firm are obvious and include concerns regarding compensation, client and practice fit and the firm's culture. But an important and often neglected area of...more

Mirroring Your Clients for Maximum Client Confidence

I recently met a group of lawyers at a dinner I attended, where the conversation turned to how available attorneys are to their clients these days. One woman, who practices securities litigation at a large Silicon Valley law...more

“Your CMO is stupid. So hire us.”

OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: Stein AIS Marketing Manatee Ad...more

How This Investment Firm Hopes to Revolutionize Litigation in America [Video]

Oct. 30, 2014 (Mimesis Law) -- Ralph Sutton, Chief Investment Officer at Bentham IMF, talks with Lee Pacchia about the business of funding small to medium-sized plaintiffs in commercial and patent litigation around the world....more

JDB 063: Starting a Solo Law Practice in the New Media Age – Interview with Attorney Jim Hart

The guest on today’s show is attorney/online marketing Jim Hart. Jim and I have a lot in common when it comes to the path of our legal careers. Both of us have started two solo practice and we both worked for the government...more

Navigating the Ethical Minefield of Social Media for California Attorneys [Video]

Presentation by Lisa Sherman of Sherman Law Corporation reviewing best practices for California Attorneys using Social Media for networking and business development. ...more

The Roundup: Last Week’s Recommended Reading (Oct. 24, 2014)

From Around the Web - Your First 100 Clients: Representing your first clients is hard. How do you get those first clients? How do you get someone to trust you when you have no track record? (Divorce Discourse)...more

Are You Using the Right Marketing Strategy for Your Practice?

One of the most common mistakes attorneys make in marketing their practice is the failure to adjust their marketing strategies to the changing nature of the marketplace. Increasing price sensitivity, a softening market for...more

DLA Piper: Still in "Growth Mode", Seeking "Escape Velocity" [Video]

Oct. 23, 2014 (Mimesis Law) -- Roger Meltzer, partner and incoming global co-chair for DLA Piper, talks with Lee Pacchia about how his firm has grown to one of the world's largest BigLaw brands in just under ten years....more

The Roundup: Last Week’s Recommended Reading (Oct. 17, 2014)

From Around the Web - Why I’m Going to Begin Ice Skating and What That Has to Do With You Leaving the Law: Casey Berman shares what prevents him from trying to ice skate is generally the same as what prevents many of us...more

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