Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

Pipeline to Success - Part 7: The People

To ensure success, first the pipeline technology must be supported at the highest leadership levels in the law firm. Next, there have to be knowledgeable, well-trained people dedicated to inputting the data. Information has...more

8 Things You Can Do to Take Your Law Career to the Next Level

When you first pass the bar, you deal with basic issues such as how to draft legal documents, please your supervising attorney, and properly bill clients. Initially, these issues are enough of a struggle, but a few years into...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

Pipeline to Success - Part 4: The Past

When some larger firms with sophisticated marketing departments began to realize the limitations of spreadsheets years ago, they started looking for alternatives. But because the profession had not been focused on...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

Lawyers: Client Names In Pitches…To List or Not To List?

It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you...more

How to Successfully Integrate Lateral Partners

There are two ways lateral partner recruiting can grow the revenues of a law firm. The first is through the acquisition of additional client relationships brought to the firm by the lateral partner. The second is the added...more

Statistical Evidence Of Happier Lawyers

We’ve seen some comments on various media streams lately that imply (or directly state) that… Being a lawyer requires a resignation to working too hard for too little money. Being “happy” isn’t part of the deal. Like,...more

How to Earn Your Readers One Excellent Title at a Time  [Video]

Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more

The Roundup: Last Week’s Recommended Reading (Mar 27, 2015)

Welcome to The Roundup for the week ending March 27. We have lots of thought-provoking pieces to share from last week. From Around the Web - What Do Lawyers Really Do? 7 Things Attorneys Wish You Would...more

The Great Attorney Bio Challenge! [Infographic]

Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your...more

Perla: LegalTech Startups Can't Fix BigLaw's Cyber-Security Problems [Video]

Mar. 18, 2015 (Mimesis Law) -- David Perla, president of Bloomberg Law, talks with Lee Pacchia about his vision for the future of the company, BigLaw's response to cyber-security threats and the prospects for the legal...more

3 Signs your Law Practice is Going to Fail

Hating your practice is not enough to tank it. True, some lawyers lose decades of their lives to practices they hate, but they just keep turning the crank… “time to make the donuts.”...more

The Roundup: This Week’s Recommended Reading (Mar 13, 2014)

From Around the Web - What Does the 21st Century Legal Career Look Like: Our own Alison and Lee talk about the steps to creating an alternative legal career path and what students should be doing in law school to prepare...more

African Law Firms & Foreign Counterparts Navigate 'Tense' Relationship [Video]

Mar. 11, 2015 (Mimesis Law) -- Steve Blundell, Managing Director at Redstone Consultants, talks with Lee Pacchia about how the market for law firms' services in Africa is growing due to the maturation of economies within the...more

A Moment of Simple Justice - The ABA's Priorities [Video]

Mar. 9, 2015 (Mimesis Law) -- Is the American Bar Association doing harm to young lawyers by focusing on access to justice issues? Scott wonders if the ABA even cares....more

Competitor or Collaborator? What UpCounsel's Growth Means for BigLaw [Video]

Mar. 4, 2015 (Mimesis Law) -- Matthew Faustman, founder and CEO of UpCounsel, talks with Lee Pacchia about the growth of the start-up online marketplace for lawyers over the last two years. Since launching in 2012 in New York...more

Break Free of Paralysis and Get Your Law Practice Going in Two Steps

RF green light semaphore-1151556-m“Analysis Paralysis” could be the biggest reason you’re not making progress toward the life you want. As lawyers, we’re uniquely terrified of failure, more so than almost any other...more

The Roundup: Last Week’s Recommended Reading (Feb 27, 2014)

From Around the Web - How Law School Prepared 3L Hali Ford to Compete on Survivor: 3L Hali Ford talks about her tough choice to compete on the show and how law school in San Francisco prepared her for this challenge of...more

How PLI is Using Gamification in Continuing Legal Education  [Video]

Feb. 25, 2015 (Mimesis Law) -- Anita Shapiro, president elect for the Practicing Law Institute, talks with Lee Pacchia about her organization's mission to provide lawyers with continuing legal education programs and how it is...more

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Status Updates - February 2015 #4

Blawg rules. The California State Bar has issued an opinion outlining the circumstances under which an attorney’s blog would be subject to the requirements of the California State Bar Act’s Rules of Professional Conduct...more

7 reasons Networking is Dead ... or should be

I'm not a big fan of 'networking' -that rite of passage for every professional with aspirations of career changes, promotions or new clients. It has its place, of course. But it's not the business development panacea many...more

MacEwen on BigLaw's 'Hollow Middle', Shaky Vereins & Dentons in China  [Video]

Feb. 18, 2015 (Mimesis Law) -- Bruce MacEwen, consultant and publisher at Adam Smith, Esq., tells Lee Pacchia that BigLaw's "hollow middle" firms - those between 30 and 150 in the Am Law 200 - are going to need to forget...more

Why Are So Many Lawyers Broke? (Part 2 — Differentiate Yourself)

Let’s be clear… Competing on price is NOT a strategy for the long-term success of your law practice. It diminishes your value in your client’s eyes, not to mention your self-worth, which will eat you alive over...more

2,884 Results
|
View per page
Page: of 116

Follow Firm Marketing Updates on:

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×