Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Rolling Out LPM Software at Akin Gump
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What In-House Counsel Want - LMA Tech 2013 Replay
The Making of HsuTube Videos
BigLaw Bonus Season: Treading Water is a 'Victory'
Building A Post-Recession Law Firm
What should my company be aware of when launching a new website?
MacEwen: Partners Can't Really be Entrepreneurial
Why Milbank Sends 4th-Years Back To School
Zimmermann: Rumored BigLaw Mergers Are Blockbusters
Preview: Silicon Valley In-House Counsel Panel - LMA Bay Area
Dean: Law Schools Use Merit Scholarships To Boost Rankings
How Bryan Cave Grooms Rainmakers
Competitive Intelligence Workshop: What to Expect from LMA Tech Conference’s Case Studies
Legal Lunch and Learn: Q&A on LinkedIn and Content Marketing with JD Supra, Dechert LLP, and PeopleLinx
Law Firms Have Much to Gain from Process Improvement – Silvia Coulter
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Dean: Law Firms 'Support' NYLS's 2 Year Degree Program
Press: Clients Buying Less, But Paying More
The Proactive Approach to Client Service – Interview with R. Robert Popeo, Chairman, Mintz Levin
Dec. 19 (Bloomberg Law) -- Toby Brown, Director of Strategic Pricing and Analytics at Akin Gump Strauss Hauer & Feld, talks with Bloomberg Law's Lee Pacchia about the challenges of implementing a pricing strategy at a large...more
What will be the top priority for law firms in 2014? The answer depends on whom you ask, of course – and, for our Firm Leadership series, we put the question to chief marketing officers at law firms publishing on JD Supra...more
Watch an LMA Replay from the 2013 LMA Tech conference. Listen in as in-house counsel panelists tell Nat Slavin what they actually want from their outside counsel (and what they expect of their tech competence). Questions...more
Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier.
Since offering Pages, Google+ has issued a long string of numbers for the...more
Dec. 5 (Bloomberg Law) -- David Lat and Elie Mystal from Above the Law talk with Bloomberg Law's Lee Pacchia about 2013 bonuses for lawyers at Cravath and Skadden, as well as some recent and noteworthy breakdowns in merger...more
The days of the highly leveraged partner-associate pyramid model appear to be coming to a close. Although this may surprise many industry insiders (it surprised us), traditional associate leverage– defined as a simple ratio...more
Nov. 22 (Bloomberg Law) -- Bruce Barket, founding partner at Barket, Marion, Epstein & Kearon, talks with Bloomberg Law's Lee Pacchia about the challenges in building a law firm after the legal profession's slowdown starting...more
Nov. 14 (Bloomberg Law) -- This year has been a "long slog" for most major law firms, with revenues and profits rising modestly, if at all, law firm consultant Bruce MacEwen tells Bloomberg Law's Lee Pacchia. Two aspects of...more
A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing...more
Nov. 7 (Bloomberg Law) -- David Wolfson, partner at Milbank, Tweed, Hadley & McCloy and chair of the firm's professional development committee, talks with Bloomberg Law's Lee Pacchia about the Milbank@Harvard program. The...more
The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now...more
Experience success and it’s like a drug… you want more. Success in your law firm is much the same. Whatever got you there, you put into high gear to get you more. Whether it is building relationships with big corporate...more
Law firm leaders who embrace predictive analytics to manage their businesses and their practices can establish a sustainable competitive advantage over competitors who rely on gut instinct and sheer intellect to leader their...more
It was my first trial. I wish I could remember how many times I practiced my opening statement, how many times I practiced my cross-examinations and how many times I practiced my closing argument. I realize now that I...more
Oct. 31 (Bloomberg Law) -- Kent Zimmermann, consultant at the Zeughauser Group, talks with Bloomberg Law's Lee Pacchia about two potential BigLaw mergers. Recent reports have indicated that Orrick Herrington & Sutcliffe is...more
The past few days all over the legal internet world people are blogging and tweeting about Matt Homann’s diagram. Matt writes a blog… the (non)billable hour. He has put a dagger in the heart of the lawyer’s traditional bio…...more
What is deliberate practice and why do you need to know how to do it? In this post, I will focus on why. In my next post, I will focus on how.
I was reminded of deliberate practice when I had a coaching session with a lawyer...more
A lawyer recently asked me for some career coaching. She wasn’t sure what direction she wanted to take her career and how she might get there. We had a great first session. I shared some ideas with her that I want to share...more
In oral argument, a litigator has very limited time—she needs to hit the
high points and move on. She must communicate enough information
to convince the judge or jury of her argument, yet must avoid getting
>LABJ Forum -- Go Westwood Angelenos?
>Ian Imrich, Chief Executive, Law Offices of Ian J. Imrich, APC:
"I've been working in Westwood for a decade and visiting longer, and it's not the cat's meow it once was. ...more
I never thought I would find a poem about client development. So I was surprised when I recently found a great Jill Konrath poem that makes some important points that your clients are likely thinking about. Here it is:
In the book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin begins with:
Being best in the world is seriously underrated.
He is right and his statement applies to lawyers and law...more
I recently wrote: One Great Way to Open a Presentation, suggesting that you can get your audience engaged by telling a story.
Shortly after that blog post, I met with Jon Shoebotham, a Thompson & Knight Houston based...more
I know many lawyers on Twitter. I have actually met many lawyers on Twitter before I met them in person.
Many law firms have Twitter accounts. (See: the list of top firms on Twitter compiled by the Cornell Law School.) I...more