Firm Marketing Professional Practice

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How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

The Write Stuff: Q&A with Top Author & Attorney Linn F. Freedman

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Garret Murai

The first in a series of Q&A discussions on successful writing in the business realm, with recipients of JD Supra's 2016 Readers' Choice award....more

Law Firm Business Development: Take a Team Approach

We encourage each of our individual clients (Partners, Associates, and Counsel alike) to develop individual business development plans. We also continually emphasize the importance and value of teamwork in business...more

Five Thousand Strangers. Having Tea. - Ankit Shah, TWS  [Video]

Why would five thousand strangers across the country meet for tea? And what could you learn if you spent a few hours talking with people you've never met? Find out with Ankit Shah, founder of Tea with Strangers. ...more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

[Webinar] Small Firm Attorneys Share the Secrets of Their Content Marketing Success - April 19th

Join us for the first in a series of webinars designed to help small firms and solo attorneys grow their practices with content marketing. Tune in to hear directly from solo attorney Gerald Nowotny on: - How to...more

Is It Time for Marketing and Business Development Courses in Law School?

Why don’t more law schools offer courses that teach the basics of branding, marketing and business development? This would have been unheard of fifteen years ago (when I first joined the legal industry), but today . . . only...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

Law Firm Business Development: Should you conduct a Go-To-Market Assessment?

Is your firm missing its revenue targets? Is firm leadership struggling with marketing and business development investment decisions? Is it clear to the lawyers what the marketing and business development department can do...more

Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman

No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving...more

Why Empathy Matters to Your Practice (or: You Are Not the Client) - Max Burton, Matter (Ep 04) [Video]

What do OXO kitchen tools, elegant speakers and the Disney Magic Band have in common? Max Burton of Matter designed all of them. He explains....more

Dropping Breadcrumbs: How to Use Mini-Value Propositions at Networking Events

How many times have you been to a conference, met someone in the buffet line, identified the person as a potential client, exchanged pleasantries and business cards, dutifully followed up—maybe even attempted a few unanswered...more

Marketplaces for only the Best - Basha Rubin, Priori Legal (Ep 03) [Video]

How do you build a platform featuring only the best talent from scratch to compete with the biggest law firms in the world? Basha Rubin at Priori Legal tells us how. ...more

Law Firm Business Development: Share Insights

Many of our clients ask us to help them with presentation skills and we’re more than happy to comply because this is an important skill to develop. But, there is a time and a place for “presenting.” I contend that presenting...more

10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

It’s Official. You’re In Charge!

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your...more

Five Tips For Success and Opportunity – Attorneys, Court Reporters…

In the last few months I have been approached by an attorney who just passed the bar, a financial planner that is selling for a large insurance company, a 53-year-old woman who was just laid off after 29 years working at a...more

Trust in this business takes time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

JDB 087: The Texas Law Hawk – Interview with Attorney Bryan Wilson

Two videos. Nearly two million views. To say that attorney Bryan Wilson’s videos have gone viral is an understatement. In fact, I would be surprised if every lawyer video ever made would have a combined total of two million...more

Five Lessons from a Social Media Survey of In-House Counsel

Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of...more

JDB 083: Podcasting and the Solo Lawyer

The spoken word can be a powerful way to demonstrate not only your expertise in your chosen area of the law but allow listeners and potential clients to really get a feel for who you are and why you do what you do....more

You Can Learn A Lot By Listening: 3 Ways To Listen to Your Readers

Yogi Berra once said, “You can observe a lot by just watching.” It’s true in baseball and it’s also true for writers who are working to build an audience around their expertise. From JD Supra's Karen Cariello, three easy ways...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

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