Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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"The Truth Will Out." [Audio]

"The Truth Will Out." “I will represent pro bono anyone #Trump sues for exercising their free speech rights. Many other lawyers have offered to join me.” - @BoutrousTed Weeks before the 2016 Presidential election,...more

Market Like a Marine [Audio]

Market Like a Marine “Traditional marketing is BS.” Ok, I wanted to hear what this guy had to say. And when I met Todd Caccamo, I was surprised to learn how his experience in the Marines aligns with the scrappiness you...more

Do You Deserve Business Development Training?

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over....more

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

New look. Same promise. And how to get there....more

#LMA17: Conference Networking Tips From Our Friends

We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we...more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

#SMMW17 Networking Tips From Some Of The Best In The Business

To say I am excited about the next two weeks of my personal and professional life is an understatement. Why? Because I am preparing to attend two very important conferences. The first, which is what I am focusing on in...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

The Inside Story: In Networking 2.0, Know Your End Game

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

Why You Should Always Be Learning... and How to Start Now [Audio]

From finance to advertising to law to tech, Jared Cohen's career path is anything but ordinary. He shows us how his desire to learn above all has helped him build an extraordinary career -- and spells out specific things you...more

Networking Done Right - 9 Simple Steps for Lawyers

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard....more

No, *Really* Make Your Next Webinar About Your Clients...

The narrative format is what makes us human – and being human is what cuts through the noise....more

5 Ways a Law Firm Network Can Make Your Firm More Successful

Law firm networks understand that relationships are the lifeblood of their organization. Lindsay Griffiths of ILN with more....more

The Legal Marketing Process: 3 Key Phases of Marketing [Chart]

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey Consulting....more

The Bright Line Between Lawyer Marketing and Sales

Successful marketing gives you a willing person to sell to, but you still have to make the sale....more

Dishing on the Importance of Good Client Care

Chew on this: Society 54's Morgan Lewis shows why client service matters to your law firm's bottom line....more

Coverage From #LMA17, The 2017 Legal Marketing Association Annual Conference

It’s That Time Again! - As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they...more

LMA P3cast: Outside Counsel Guidelines [Audio]

In this latest episode of P3Cast, the Godfather of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of...more

Lawyers, To Build Your Practice, You Won’t Know Unless You Listen

You’re excited, maybe even a little nervous. You finally have the opportunity to sit down and talk to that one person you want to get close to because you’d love to have him as a client. You know this person could be...more

No, Lawyers, the Sky Isn’t Falling (Not If You’re Looking Up, Anyway)

The actual lesson for lawyers regarding J.P. Morgan's new COIN artificial intelligence contracting software....more

Law Firm Business Development: Your Bio is Your Product Sheet

I’ve written about bios before and just yesterday was reminded that they still remain one of the most powerful marketing communications tools one has, and yet often seem to be at the bottom of the heap when it comes to...more

Obituaries. THIS is how to handle the death of one of your people.

Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic...more

Business Development Not-to-Do #2: Focus on the Legal Department

Stop viewing companies through the narrow keyhole of the Legal Dept. Do this instead....more

In Professional Services Crisis PR, Every Word Matters

Crisis PR is an art akin to an F16 dogfight; it happens at lightning speed, there’s little room for error, and a decent percentage of those who know what happened may not survive....more

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