Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

In-House Counsel: 5 Simple Ways to Make Your Client Happy

The best lawyers know that being a good lawyer requires knowing the law and being an excellent salesperson. It requires emotional intelligence and insight, service-orientation, responsiveness, and a desire to serve. Now that...more

Dentons Global Chair Eyes Growth Through Law Firm Mergers  [Video]

June 27, 2014 (Mimesis Law) -- Joseph Andrew, Global Chair at Dentons, talks with Lee Pacchia about his firm's decision to stop reporting Profits Per Equity Partner to media organizations tracking and ranking the financial...more

Looking at the Winners: How BigLaw Firms Can Grow in 2014  [Video]

June 27, 2014 (Mimesis Law) -- Kent Zimmermann, consultant at the Zeughauser Group, talks with Lee Pacchia about the drivers of success in many law firms that are thriving in a challenging market, including traditional...more

Creating Gravitatonal Pull. How the Very Best Rainmakers Attract Clients

Top rainmakers seem to attract clients as if they have an irresistible gravitational pull. They don't 'sell'. Instead, clients seek them out. While others are prospecting and selling their hearts out, great rainmakers have...more

5 Key Questions Lawyers Should Answer Each Year

Let’s face it, lawyers aren’t like other business people. There is a very simple reason for this, most business people are in business because they either like business or have an aptitude for business. Lawyers are different,...more

The Roundup: This Week’s Recommended Reading

The Ripple Effects of Rising Student Debt: A collection of studies shows that the burden of student debt may well cause people to make different decisions than they would otherwise. (The New York Times)...more

Manual Link Penalties are Temporary

If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished...more

Are you Emotionally Intelligent? 5 Soft Skills to Show Off in Your Summer Law Job

We’re excited to welcome back Annabrooke Temple and Fairuz Abdullah from the UC Hastings Office of Career and Professional Development. They recently shared with readers four tips for summer law job success. Annabrooke and...more

Content Strategy: One Update Is Good, a Series Is Much Better

How one law firm is generating visibility with a focused content series on a significant legal milestone, the 50th anniversary of Title VII....more

Why Does BigLaw Have So Few Black Partners?  [Video]

June 3, 2014 (Mimesis Law) -- Aric Press, editor-in-chief at ALM, talks with Lee Pacchia about a recent survey released by The American Lawyer that shows large law firms struggling to recruit black lawyers and promote them to...more

Friedman: Abramson Dismissal a 'Teachable Moment' for Companies  [Video]

May 27, 2014 (Mimesis Law) -- Gary Friedman, partner in Weil, Gotshal & Manges LLP's National Employment Litigation group, talks with Lee Pacchia about the recent firing of New York Times Executive Editor Jill Abramson. The...more

Fixing Law Schools: Are More Types of Degrees the Answer?  [Video]

May 14, 2014 (Mimesis Law) -- Rebecca Roiphe, professor at New York Law School, talks with Lee Pacchia about the difficulties facing lower tier law schools as they adapt to emerging market trends. While some have called for...more

Why Law Firms Are Starting to Think Like Media Companies  [Video]

May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The...more

New Program Helps Women Lawyers Return to BigLaw  [Video]

May 23, 2014 (Mimesis Law) -- Just when they thought they were out, this program brings them back in. Caren Ulrich Stacy talks with Lee Pacchia about founding OnRamp Fellowship, a program that matches women attorneys who left...more

Decision Time: Patton Boggs Partners Mull Merger With Squire Sanders  [Video]

May 21, 2014 (Mimesis Law) -- Beleaguered after years of carrying too many lawyers and not enough work, law and lobbying firm Patton Boggs has tried and failed several times to merge with another law firm. Casey Sullivan, law...more

Learning to Give Business Advice from House Painters

I love general counsel panels. Those GCs. They say the darndest things! At a recent General Counsel panel discussion I attended, a GC on the panel mentioned one of his pet peeves. I’ll do my best to quote him directly so you...more

A Peek at the Horizon: Six Questions, Six Answers

Recently, I was honored when Kevin McMurdo of McMurdo Consulting approached me to do a video interview to discuss professional sales leadership in the legal services industry. I greatly appreciate Kevin giving me a platform....more

The Single Most Important Professional Question You'll Ever Answer

It's not your goals, not your greatest strength or weakness or why a tennis ball is fuzzy. It’s your story. And it’s up to you to make it great....more

Communication Tool Box…Tools to Communicate Effectively

If you sit behind a desk, you may wonder why you would need a tool box. You may not even own a tool box! Well, if you have ever done any home improvements, you will have come across certain jobs that forced you to run to the...more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

Legal Business Development: The Meek Shall NOT Inherit The Earth!

To be a strong business developer you don’t have to be a shark… but meek won’t do either! People hire those that are confident in what the do and know, and make no apologies for it. Inc. magazine’s staff writer, Abigail Tracy...more

Legal Business Development: Is a Lack of Confidence Holding You Back?

Confidence. Do you have it? Sure, there are times that your confidence has been shaken… but deep down, are you confident in yourself and your ability? And how important is confidence to your success as a lawyer, a community...more

Senior Privilege: How Some Law Firms Stifle Rainmaker Development  [Video]

Apr. 22 (Mimesis Law) -- Tim Corcoran, consultant to law firms and president of the Legal Marketing Association, talks with Lee Pacchia about some of the obstacles law firms face in cultivating new rainmakers. According to...more

How Do Lawyers Measure Success?

Did you make partner at your law firm? Did you make more money this year than the year before? Do you drive a nice car? Do you live in a big house? Are you happy? Would the 12-year-old version of you be impressed by who you...more

Ceding the Stage – Lessons in Leadership

I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

2,764 Results
|
View per page
Page: of 111

Follow Firm Marketing Updates on: