News & Analysis as of

Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Hsu Untied interview with James Yoon, Partner at Wilson Sonsini

by Hsu Untied (by Richard Hsu) on

Today, my guest is James Yoon, a Partner at Wilson Sonsini, who harnesses patent litigation big data about opponents and judicial decisions to more effectively advise clients on litigation risk management and case strategy....more

The CRM Marathon – and CRM Hurdles

by Chris Fritsch on

To finish a CRM marathon, you will need patience and persistence. Honestly, almost no runner feels like getting up at 5 a.m. every day to hit the road, but real winners keep going. ...more

Are firms ready to exploit Pinterest?

by Adrian Dayton on

If you knew of a social media platform boasting that 93% of its active users utilize it to help them plan purchases, and 87% say they actually made the purchase because they found it on the site, would your firm be on...more

Extending Marketing's Reach Across the Firm - Market Leaders Podcast with Jill Weber, Stinson Leonard Street

by JD Supra Perspectives on

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David...more

Hsu Untied interview with Bert Fields, Partner at Greenberg Glusker

by Hsu Untied (by Richard Hsu) on

Today, my guest is Bert Fields, a Partner at Greenberg Glusker who is one of the nation’s leading entertainment attorneys who has represented the industry’s top performers, directors, writers, producers, studios, talent...more

Content Strategy: Two Easy Ways to Turn Search Keywords Into Targeted Visibility for Your Firm

by JD Supra Perspectives on

From JD Supra's Paul Ryplewski, two simple, client-driven ideas on how to turn high-value search keywords in your analytics into next action items. ...more

The CRM Marathon – and the Data Dash

by Chris Fritsch on

Along the CRM implementation route, data quality issues are a common hurdle for every organization. Here’s why: during a law firm CRM rollout, thousands of shared contacts quickly flow into the system from users....more

Lessons Learned: Website Redesign (Part 3)

by McManis Faulkner on

Congratulations! After many months of hard work with designers, techno-wizards, and fellow teammates, your new website is up and running for the whole world to see. Sigh. Isn’t it pretty? You and your team have agonized...more

Hsu Untied interview with Michael Jacobs, Partner at Morrison & Foerster

by Hsu Untied (by Richard Hsu) on

Today my guest is Michael Jacobs, a Partner at Morrison & Foerster, who co-founded and currently co-chairs the firm’s Intellectual Property Practice Group. Many of the world’s leading technology and life sciences companies...more

10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

by JD Supra Perspectives on

Why "Sit with different people" matters, among other LMA Tech takeaways for proactive legal marketers....more

What Law Firm Marketers Need to Do When They Find Themselves at the Center of a Crisis

Prepare for Impact... In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? On this latest LMA Podcast, listen as Ryan King...more

5 Ways That MARCOMM Can Help Law Firm Business Development

by JD Supra Perspectives on

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

In-House Perspective: How Technology Is Changing Legal Public Relations

In-house marketing professionals weigh in on how the digital revolution has impacted law firm PR....more

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

by JD Supra Perspectives on

Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

Lessons Learned: Website Redesign (Part 2)

by McManis Faulkner on

The decision is made: your firm is going to dive in - create a new website or redesign your existing one. I hope you had a chance to read my teammate Amanda Peth’s blog Lessons Learned: Website Redesign (Part 1) about when...more

Hsu Untied interview with Steve Immelt, CEO of Hogan Lovells

Today, my guest is Steve Immelt, the Chief Executive Officer (CEO) of Hogan Lovells where he is responsible for developing and driving our vision as a “bold and distinctive law firm creating valuable solutions for clients.”...more

Hsu Untied interview with Stan Young, Partner at Covington

Today, my guest is Stan Young, a Partner at Covington who has more than 30 years of experience achieving the best results for his clients in intellectual property and other high stakes disputes. He has represented companies...more

How Law Firms Can Drive Business With Webinars - An On Demand Webcast

by ON24 on

Whether you are attracting new clients, establishing yourself as a thought leader, or delivering CLE credits and certification, you need webinars that work. Here's what you need to know....more

Popular Reads on JD Supra

by JD Supra Perspectives on

A look at some of the most well-read posts published on JD Supra during September, 2017. ...more

The CRM Marathon: Training for the Race

by Chris Fritsch on

If you want to win any race, you have to train. For training to be effective, you need to start well in advance of the race and don’t expect quick results. While inadequate training won’t get you to the finish line, pushing...more

Hsu Untied interview with Creighton Condon, Sr Partner at Shearman & Sterling

Today, my guest is Creighton Condon, Chairman (Senior Partner) of Shearman & Sterling. Formerly the European Managing Partner and Co-Chair of the firm’s Global Mergers & Acquisitions Group, Creighton represents multinational...more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

How to Adopt a Client-Centric Mindset In Your Law Firm - 4 Client-Focused Takeaways From LMASE17

by JD Supra Perspectives on

Stefanie Marrone with client-focused highlights and takeaways for law firm leadership from this year's LMA Southeast conference....more

Hsu Untied interview with Steve Bochner, Partner at Wilson Sonsini

Today, my guest is Steve Bochner, a Partner at Wilson Sonsini Goodrich & Rosati who has served as lead counsel for many of Silicon Valley’s most prominent companies, assisting them in venture capital, public offering, and...more

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