Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

Productivity and Motivation: Make the End of 2015 Count!

Can you believe that we are in the last four months of the year? Not to mention, today is the halfway point of September? I know I can’t! 2015 sure seems to be flying by! When it comes to the homestretch of the year, I know...more

Sales Professionals in Law Firms – Are We Finally Ready?

In recent decades, many firms have embraced the transition of certain administrative and management duties such as pricing, project management and process improvement from the attorneys to professional staff. Yet there is...more

5 Steps to Overcome Frustration and Stress

Everyone experiences frustration at home and/or work from time to time. We all know that heavy tightening in our chest or shoulders… The sensation of stress building up, or feeling like you’ll explode when you...more

Breaking LinkedIn News: Who’s Ready For Business Chat?

LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently. If you’ve ever tried to go into your LinkedIn “email” box to send and...more

Mark Herrmann, author of “The Curmudgeon’s Guide to Practicing Law,” talks with @HsuUntied [Video]

Today, my guest is Mark Herrmann, Chief Counsel of Litigation and Global Chief Compliance Officer at AON Corporation who is the author of “The Curmudgeon’s Guide to Practicing Law.” Originating from a conversation with a...more

How I Motivate Attorneys In Our Firm to Write and Share Content Online

A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more

10 Actionable Steps to Engaging More Prospects

It doesn’t matter whether you’re just starting out or you’ve been at it for a while, if you want to build a successful law practice, you’ll need to know how to turn prospects into clients and charge the fees that you deserve....more

Established Industries; Reverse Approach

You know that ultra-confusing quote that states “the more things change, the more they stay the same?” Think about it for a minute in terms of stenography and marketing....more

In Business, Personal Branding Is Important

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew...more

9 Networking Tips & Tricks = Conventions, Meetings, Conferences

Having belonged to a multitude of state and national court reporting trade associations, as well as being a member of attorney, paralegal and legal secretary associations, I have had the great opportunity of attending...more

Cross Selling Sucks. Here Are 18 Reasons Why. (Part 2)

This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe. Below are additional reasons...more

Cross-Selling Sucks. Here Are 18 Reasons Why. (Part 1)

Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to...more

Don’t Put Your Rankings Ahead of Client Service

If you ask most legal marketing professionals about their top pain point and/or worst use of resources, lawyer rankings and awards always rise to the top. They are growing in popularity and awareness, and the time demands to...more

Law 2023: A Look Ahead for the Legal Profession

The future of the legal industry isn’t what it used to be. Or so says a report issued by, a group of industry insiders — including this writer — who spent a year studying the trajectory of the legal marketplace....more

Data Quality Do’s and Don’ts – Part 6: The CRM Wreck

Having worked with almost a hundred firms to help them achieve and enhance CRM success over the last 8 years, the biggest challenge we always seem to run into is CRM adoption. Firms consistently tell us that their CRM system...more

Bjarne Tellmann of Pearson on Major Disruption in the Legal Industry [Video]

The unbundling of legal services and the refinement of technology are causing major disruption in the legal industry. Gone are the days of the one-stop shop, as the GCs of major corporations increasingly seek out law firms...more

Lawyers, It’s Time. It’s Been Time For A While.

I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps pf this conference are pricing, project...more

Online Reputation Management: How Your “Bad and Ugly” Translates Into “Good” for Others

Inspiration from a compliance professional whose LinkedIn profile begins: “I bribed foreign officials, cooperated with international law enforcement & went to prison...”...more

The Roundup: This Week’s Recommended Reading (June 5, 2015)

From Around the Web - How to Find a Mentor as an Attorney: Here’s a look at what a mentor can do for you, and how to go about finding a person to guide you in your career as a lawyer. (

JDB 067: What Dave Ramsey Taught Me About Building a Better Law Firm

I recently had the opportunity to attend the Bankruptcy Leadership Summit that is put on by Dave Ramsey in Nashville, Tennessee. The conference is geared towards helping bankruptcy lawyers build and run a better law practice...more

Pipeline to Success - Part 7: The People

To ensure success, first the pipeline technology must be supported at the highest leadership levels in the law firm. Next, there have to be knowledgeable, well-trained people dedicated to inputting the data. Information has...more

8 Things You Can Do to Take Your Law Career to the Next Level

When you first pass the bar, you deal with basic issues such as how to draft legal documents, please your supervising attorney, and properly bill clients. Initially, these issues are enough of a struggle, but a few years into...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

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