Firm Marketing Professional Practice

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9 Ways to Persuade Lawyers to Abandon Legalese and Write Clearly

In-house counsel may be able to read dense alerts, but they are not inclined to do so....more

REAL CLE Credit and Also a Bit About FAKE Lawyers: eDiscovery Trends

These are two totally unrelated topics, by the way.... ...In the latest post in his excellent LawSites blog (What’s With These Fake Lawyer Blogs and Twitter Accounts?), Bob Ambrogi mentions that he has “five very loyal...more

Start Off Right: How to Grab Your Audience From the First Sentence

All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more

What Do In-House Counsel Really Want? It’s Not Rocket Science

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

21 Rules for an Effective Business Lunch

I come from a skiing family – not a “luxury condo at Vail” kind of skiing family, but more of a “tromp through the parking lot in ski boots with your sack lunch because your mom won’t let you buy a $12 burger in the lodge”...more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

Seven ways to easily increase attendance for your upcoming webinar(s)....more

What is the ROI for Law Firm Leadership Development?

What's the cost of doing nothing? Mark Beese shows us how we now might have an answer....more

If You Haven't Got Time For That Long Overdue Email Newsletter ... [Video]

Do you need GREAT CONTENT to market your your law practice? If you haven't got to creating fresh and compelling content for your website, blog or email newsletter, why not get someone to do it for you? Unlike most...more

Popular Reads on JD Supra

Recap of top reads on JD Supra published in the last month of 2016....more

9 Rules for Writing Client Alerts That People Will Actually Read

A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more

Good Marketing Can’t Mask Poor Customer Service

I’ve always been vocal about the need for a service provider to have good marketing if they really want to get ahead in the retirement plan business. While marketing is a great tool, what good marketing won’t do is hide poor...more

I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

Lessons For Law Firms in 2016's Top Video Trends

The latest in a year-end series covering digital media from our friends at LMA. Oliver Thoenen on live video's ascendancy and other trends in 2016....more

It’s the Most Wonderful Time of the Year for Business Development

Let’s regroup after the holidays. Let’s give it some thought after the holidays. No one is doing much now, I will reach out after the holidays. I promise I am not a distant relative of Ebenezer Scrooge or...more

Be a Smart Firm & Focus Your Team on the Digital Space

Q&A with the one and only Molly Porter you need to know, latest in a series of twelve digital media posts from the Legal Marketing Association....more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

With The Right Attitude and Tools, Your Firm Can Scale Social & Digital

Q&A with marketer extraordinaire Gail Lamarche; the eighth in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. ...more

Making Miracles Happen - 5 New Clients In 18 Days

Q&A with marketer extraordinaire Jon Holden, the latest in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. ...more

10 Reasons To Share Articles to LinkedIn

Is LinkedIn a waste of time? Is there really any point to sharing articles or thought leadership on LinkedIn? Sharing articles is a powerful marketing tool, and here are ten reasons why...more

Screw you, our lawyers don’t work weekends.

I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to...more

The Social and Digital Media Train is Leaving the Station - Get Aboard!

On this, the fourth day of social media and digital media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins. This father of three...more

Got Marketing Automation? Why It's Essential To Your Success

The third in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. An interview with Vuture's Matt Parfitt....more

The Social & Digital Media Tides Are Turning For Law Firms

The second in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media....more

The downside of social media

Social media is an amazing thing except when it isn’t. It’s a great way to share information about your business, start relationships, and expand your network. I remarked to the current Dean of my old law school that despite...more

Are You Listening Yet? What Smart Marketers Took Away From The Election

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

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