Law Firm Marketing, MLM / Direct Sales

Three Steps to an Engaging PowerPoint Presentation

by Jathan Janove | Ogletree, Deakins, Nash, Smoak & Stewart,... on 12/27/2012

Have you ever attended a presentation that reminded you of the phrase, “Death by PowerPoint”? ...more

Dewey Shoot the Lifeboats as Our Partners Seek Safety From Our Law Firm in Stormy Seas?

by Jerome Kowalski on 4/5/2012

Dewey & LeBoeuf continue to flounder in stormy seas. In this Internet era, we are all bolted to our deck chairs in calmer adjacent seas glued to this spectacle as it unfolds before us. The bolt to the exits by some important...more

Dewey Think We Are Watching the Deconstruction of a Venerable Law Firm?

by Jerome Kowalski on 3/26/2012

In these challenging times, a noted and venerated law firm seems, at the very zenith of the profession, seems to be deconstructing before our eyes. While some of us watch transfixed as a major pillar of the legal community...more

What is the Fair Market Value of a Full Service Commercial Law Firm?

by Jerome Kowalski on 2/28/2012

Ever wonder what your law firm is worth? Here’s a shocker: Nothing, zero, zilch, nada. While law firms around the world are scrambling for cash and the folks across the pond are counting money they will never receive...more

Citibanks’ Fourth Quarter Report on Law Firm Profitability: Bleak, But, on the Bright Side, That’s As Good As It Gets

by Jerome Kowalski on 2/13/2012

Citibank’s 2012 year-end report on law firm profitability tells us that 2012 was the Dickensian best of times and the worst of times. Only more worst than best. It was the best of times because law firms reported a...more

Private Equity Investments in Law Firms Have arrived in the UK and Have Largely Ignored BigLaw; What Will Happen as This...

by Jerome Kowalski on 2/7/2012

With the advent of the Tesco laws (Alternative Business Structure) across the pond, investors flocked across the pond last year in the same mad dash for riches as the hordes moved to Northern California in the gold rush of...more

How to Write Legal Content That People Will Read

by Jack Falconberg on 1/31/2012

Your law firm website will never reach its potential unless your content is directed to a clearly-defined audience. Since you cannot know the exact characteristics of each potential reader, you should think in terms of...more

It Shouldn't Suck to be an Associate at a Law Firm; Part II

by Jerome Kowalski on 1/30/2012

With law firm expenses rising at a rate three times higher than revenues, law firms have been working feverishly to cut the expense side and maximize revenues, to rather good effect, thus far. This has resulted in a perfect...more

There are Fifty Ways to Leave Your Law Firm

by Jerome Kowalski on 1/16/2012

We are in a frenzy of lateral law firm partner movement. Much has been written about the spate of movement during the opening weeks of 2012. But too little has been written about the steps partners should be taking in...more

Essential Elements for Interviewing a Law Firm Lateral Candidate

by Jerome Kowalski on 12/26/2011

Lateral hiring of partners by law firms can bring on great risks and result in huge financial disappointments. Lateral hiring can also create enormous rewards. We have seen a spate of law firms literally fail because of...more

I Know You Hate Keeping Time Sheets, but Even in the New Era You Must Still Do So and Here’s Why

by Jerome Kowalski on 12/20/2011

Time sheets – the bane of lawyers everywhere – you can’t live with them and you can’t live without them. The endless debate continues as to whether in this era of AFA’s, fixed fees and the like, lawyers and law firm...more

Law Firms Going Global: A Baedeker Guide

by Jerome Kowalski on 12/12/2011

United States based based law firms are sprouting offices abroad in epidemic fashion. A global web of offices is often perceived as assuring enhanced revenues and profitability. Virtually every one of the AmLaw 100...more

The Key for Law Firm Growth and Survival for the Coming Years is Contingent on Mastering Collaboration

by Jerome Kowalski on 12/8/2011

As we face a challenging 2012, it is obvious that among the critical tools each law firm must master is the art of collaboration. For law firms to survive what will be a bumpy road, collaboration and full engagement at every...more

Much Ado About Nothing: The ABA’s Ideas About Admitting Nonlawyers to Law Firm Partnerships; “Alternative Law Practice...

by Jerome Kowalski on 12/5/2011

The ABA’s Commission on Ethics 20/20 just issued its long awaited discussion paper on admitting nonlawyers as partners to law firms. Frankly, these guys, who are certainly smart and dedicated, just don’t get it. The...more

The End of Alternative Fee Arrangements?

by Jerome Kowalski on 11/30/2011

Are alternative fee arrangements a relic of the past? After being on the scene for barely two years are they bound for the trash heap? The answer is resoundingly no. Rather, the market is requiring smarter and more...more

Lateral Law Firm Partner Movement in This Winter of Our Discontent

by Jerome Kowalski on 11/28/2011

Major disruptions have historically always resulted in population shifts. The significant recent tumult in the legal profession are in fact causing a major population shift as lateral partner movement will likely reach...more

Citibank’s Third Quarter 2011 Report on Law Firm Profitability: The Good News is That Cash Collections Were Up for the Quarter;...

by Jerome Kowalski on 11/18/2011

Citibank’s third quarter report on law firm profitability for 2011 was just issued and while artfully couched in cautious euphemistic terms, there is much in Citi’s reports which should give law firm leaders much to be...more

Growing Your Law Practice Productively: A Twelve Step Program for Curing Social Media Addiction

by Jerome Kowalski on 11/15/2011

I don’t know about you, but if I see one more article telling me how important it is for me to grow my practice through social media, I may toss a grenade. If I see one more article entitled “Seven Important Steps to Take...more

The Coming Invasion of the Body Snatchers: Are Offshore Law Firms Going to Invade the United States?

by Jerome Kowalski on 10/27/2011

The United States is about to be invaded by a variety of foreign law firms and alternative providers of legal services from all four corners of the globe. These new market entrants are bent on providing a full array of legal...more

Citibank’s Third Quarter 2011 Report on Law Firm Profitability: The Good News is That cash Collections Were Up for the Quarter;...

by Jerome Kowalski on 10/18/2011

Citibank’s third quarter report on law firm profitability for 2011 was just issued and while artfully couched in cautious euphemistic terms, there is much in Citi’s reports which should give law firm leaders much to be...more

LPO’s Have Become Legal Project Outplacement Firms: They Are Outplacing Legal Work from Traditional Law Firms

by Jerome Kowalski on 10/12/2011

As Jeff Carr the voluble distinguished general counsel at FMC Technologies has long noted, legal services can be into four buckets: counseling, advocacy, process and content. See, for example,...more

Citibank’s 2011 Mid-Year Survey of Law Firms: Instead of Giving Its Customers New Toasters, Citi is Telling Many of its Law Firm...

by Jerome Kowalski on 9/26/2011

The classical definition of a consultant is somebody who takes off your watch and tells you what time it is. Citibank’s annual midyear report gives true meaning to that metaphor. The top notch folks at Citibank, the...more

The Clock is Ticking: In Five Years, Traditional Law Firms May be Extinct. What Are You Doing to Avoid Being an Artifact?

by Jerome Kowalski on 9/14/2011

Traditional law firms are in real danger of becoming extinct. The rising competitive pressures from Internet based providers of legal services, legal project outsourcing companies, ediscovery services and other forms of non...more

Are you ready for Canada's new anti-spam legislation?

by Chris Bennett on 9/1/2011

The Canadian federal government recently passed a new anti-spam law that is expected to take effect soon. The law is very broad and the penalties for non-compliance are very steep. Virtually every person and business in...more

Every attorney needs a personal marketing plan, and every plan has four elements

by Larry Bodine on 8/21/2011

A personal marketing plan is a necessity for an attorney's success. The four key elements are client referrals, lawyer referrals, trade and business associations and the Internet....more

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Law Firm Marketing › MLM / Direct Sales