Read Law Firm Marketing updates, articles, and commentary from leading lawyers, law firms, and legal consultants:
Are Political Intelligence Practice Groups Too Risky?
Onsite SEO Tip #11 - Local SEO Optimization for Lawyers
Client Biz Dev: You're Doing It Wrong
Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment
Ventas' Debra Cafaro on why the Health Care asset class is well positioned in today's economy
Onsite SEO Tip #10 - Google Authorship for Lawyers
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Businessweek Reporter: BigLaw Is "Crash Landing"
With Radical Changes, Law Firms Can Beat Recession
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
How Lawyers Should Respond to Negative and Positive Reviews On Yelp
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
This Year's AmLaw 100: "Fundamental Recovery" for Some
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
Onsite SEO Tip #8 - Fixing Broken Outgoing Links On Your Law Firm's Website
May 2 (Bloomberg Law) -- Just as legal process outsourcers are stealing business from law firms today by doing it cheaper, they too will face pressure in the coming years from technologies that can do the the job even cheaper...more
This is a guest post by Cynthia LaLuna, Creative Director of Rowboat Media. For the past few years, I’ve been hearing about the ABA Techshow. This year, I was finally able to attend....more
April 5 (Bloomberg Law) -- In recent months, a wave of lawyers and consultants have taken to lobbying various members of the federal government on cybersecurity issues. David Ransom, partner at McDermott Will & Emery, talks...more
March 7 (Bloomberg Law) -- Silicon Valley's Fenwick & West -- which incorporated Apple and took Facebook public -- recently hired a new kind of staff position: a product manager charged with helping clients understand the...more
Think the eyes are windows to the soul? If so, you may want to reconsider that notion, as a recently released scientific study challenges commonly held beliefs and intuition regarding the importance of facial expression in...more
This ebook will serve as a practical how-to manual with best practices for lawyers wishing to collaborate with branded networks to market their law practice, deliver legal services to clients online, and for lawyer brand...more
I’d like to share with you some personal recommendations of blogs that made the ABA Journal’s 2012 list of top 100 law blogs, or “blawgs.” I’m also including some blogs recommended by my colleague, patent attorney Michael...more
Why People are Careless about Internet Privacy - If you are like me, you have probably wondered why people choose to share so much about themselves and their families on Facebook. Why do people treat the social media...more
The September theme of The Legal Connection Newsletter is Tech + Cool. I share with you some thoughts on the topic; Barbara Nelson uses technology to create a wordle. Microsoft MVP Ben Schorr shares with us his...more
Is your name difficult to pronounce? Use Audioname to record your name and add it to your email signature. This way clients can hear you pronounce your name in your own voice. Audioname’s service will also accommodate a...more
Kanzlei Life - Das Magazin für Anwälte & Notare in Deutschland, Erstausgabe 01/2012 News, Facts, und Kanzleimarketing für & aus dem lebendigen Kanzleialltag in Deutschland MEHR INFORMATIONEN IM KATALOG DER DEUTSCHEN...more
A cultivation of the best tips posted on Twitter relating to marketing, social media, and technology for lawyers....more
This article discusses the fact that technology has changed the way the practice of law looks, but has not changed the fact that, as lawyers, we have a professional obligation to provide our clients with timely, competent,...more
At the recent American Society of Trial Consultants convention in New Orleans, I was part of a wide-ranging panel discussion on social media and marketing that considered the benefits and effects of blogging and other social...more
Earlier this year, I embarked on a months-long process of building a new, more sophisticated and customized website, which I’m happy to unveil at cogentlegal.com. This post will share some of what I learned about website...more
The spread of disruptive technologies to the legal profession is changing the dynamic of how law firms are structured as well as the value propositions associated with the delivery of legal services. The number of law firms...more
Sorting out social media - tips for lawyers using Twitter, Facebook, Google+, and other social media resources....more
I have been encountering a lot of magical thinking recently when talking with law firm partners about Legal Project Management. One partner, hoping that the IT and KM folks can simply buy a tech solution so that he could...more
Delivered on December 20, 2011, as the ethics portion of the Seattle, Washington, Continuing Legal Education seminar (CLE) "Find it Free and Fast on the Net: Strategies for Legal Research on the Web." ...more
Written for the ethics portion of the Seattle Continuing Legal Education (CLE) seminar text "Find it Free and Fast on the Net: Strategies for Legal Research on the Web.” Michael Kaiser presented the ethics portion of the...more
Time sheets – the bane of lawyers everywhere – you can’t live with them and you can’t live without them. The endless debate continues as to whether in this era of AFA’s, fixed fees and the like, lawyers and law firm...more
Talk to trial attorneys about the apps that enable them to use their iPads in trials and depositions, and you hear a few names repeated over and over again. Among the apps attorneys most often mention are these:...more
A judge “across the pond” ruled that an employee’s LinkedIn contacts were, in essence, trade secrets of his former employer where those contacts were created during the term of employment and mimicked the employer’s...more
The pendulum has shifted dramatically for how lawyers develop business, litigate cases, and obtain/demonstrate the necessary evidence to win their cases. When I started my legal career 13 years ago, I used “redwells”,...more
Social media is a topic I (would like to think I) know a lot about. As much as I advise my clients (the attorneys here at W&W) to use social media, the key to the whole equation is taking it offline and “backing up” what...more
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