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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Are Your Clients Ghosting Your Firm Without Even the Courtesy of a 'Dear John' Letter?

by JD Supra Perspectives on

At the heart of all strong relationships with clients: good communication! Here are nine ways to connect with clients....more

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

To Gate or Not To Gate — Should You Give Away Your Whitepaper or e-Guide?

by Apto Marketing LLC on

We’ve all experienced this before: we visit a website, and a pop-up showcases a whitepaper or e-Guide that we can download or have emailed to us if we provide our first name and e-mail address. This is how most businesses...more

4 Idiotic Excuses Professionals Make to Dismiss Social Media

by Adrian Dayton on

The basketball player Jeremy Lin rode the bench for his first few years playing professional basketball. This Asian-American had graduated from Harvard and simply did not fit the mold of what most coaches and scouts viewed as...more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A [Video]

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

What’s New in ClearView Social: Login with Facebook and Multiple User Accounts

by Adrian Dayton on

What’s New In ClearView Social is our blog series that brings you updates on what new features we’ve rolled out in the software. We’re excited to introduce two new features in our software this week, Login with Facebook and...more

Resistance Continues But the Business of Law is Transforming

by JD Supra Perspectives on

"Those who don't adapt will simply cease to exist."...more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

Escape Rooms and Law Firm Disfunctionality

by Adrian Dayton on

Last weekend I decided to try out an escape room. If you haven’t heard about these, you are temporarily locked in a room and given a series of clues to solve various puzzles in order to “escape.” ...more

5 Takeaways from CLOC Institute 2017 for Law Firm Leadership

by JD Supra Perspectives on

If I was a partner in a law firm, this is a conference I would need to attend, and need my fellow partners to attend as well. ...more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

Google Analytics & Your Law Firm's Website - 5 Ways to Make Better Decisions Today

by JD Supra Perspectives on

There's a difference between installing Google Analytics and actually reviewing the data and using it to make better decisions. Here's how to get started....more

Give your clients a football

by Ary Rosenbaum on

When I was in college and law school, I had this fancy leather bound DayRunner that had all my contacts, business cards, and notes. For 1992-1998, it was state of the art because I didn’t have the shekels for a Palm Pilot and...more

How to Talk to a Boomer - Smith Debnam

MAYBE BOOMERS’ MUSIC WAS BETTER THAN TODAY’S MUSIC, but our clothes were ridiculous. We were self-centered libertines in youth, we cannot multitask, and we have a fetish for the telephone. Now we run the company. Until us...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Why I Like Coffee Meetings

I guess we all have a tendency to spend time doing the things we most enjoy. No doubt, I love investing time in the “big things” in my life – my family, best friends, other kindred spirits, time in the Word. These are a...more

Low on billable hours? 5 reasons blogging may be the answer.

by Adrian Dayton on

Have you ever thought what it would be like to have a whole day in the office with nothing to do? I shudder to think about what that feels like....more

How Are You Using Your CRM Tools?

by Chris Fritsch on

The Swiss are known for inventing some pretty interesting and cool stuff: Velcro, Cellophane, the Helvetica font and, a favorite of many people, milk chocolate. But probably no other invention is so closely associated with...more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

by JD Supra Perspectives on

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

Federal Cannabis Legislation: Five Key Considerations for Employers

On April 13, 2017, the federal government introduced the Cannabis Act (Act), which will legalize and regulate the use of cannabis for recreational purposes in Canada. The Act received first reading on April 13, 2017 and, if...more

Creating content: is it worth the investment?

by Adrian Dayton on

Is it worth it for firms to create content? Is it worth it to take fee-earners off billable projects to write blog posts, white papers, and articles for newsletters?...more

The Automation Opportunity: Market Leaders Podcast with Leah Schloss, Sullivan & Worcester [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Leah Schloss, Director of Marketing at Sullivan & Worcester, in this episode of the Market Leaders Podcast. Leah is one of the few legal marketers leading the innovation charge with...more

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