Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Rebranding After a Merger is Harder Than You Think

In the freshly redesigned October 2016 issue of Chicago Lawyer, I wrote a Letter to the Editor that I hope management committees can benefit from, and marketers can use as ammunition with their marketing committees as they...more

Best Marketing Committee comments EVER. #1

Many years ago, we were having some trouble getting a branding campaign and website executed for a small firm; the Marketing Partner’s busy trial schedule kept him from meeting deadlines. The project was stalling. I suggested...more

Lawyers, Is Social Media Worth It? You Decide.

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.”...more

Bridging The Gap Between Outside And Inside Counsel

The gap between the perspectives of many in-house and outside attorneys identified by the IADC’s 2016 Inside/Outside Counsel Relationship Survey merits the attention of all in-house and outside attorneys. While the Siemens...more

Myrland Marketing Motivation: Marketing Is Never Boring

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

A 5-Step Plan for Growing Your Business Using Webinars

Here is a plan that breaks down your activities into five do-able steps - each building on the previous one – and which uses the connective power of webinars to turn general interest in a legal matter into real-world...more

Law Firm Business Development: Be Confident and ASK

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

Lawyers, Your Law Practice Isn’t Your Hobby

There are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?...more

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

Awful law firm websites: The ‘Small-Firm Trifecta.’

Nothing says “Small, mediocre law firm” like a website home page full of obvious stock photos and free clip art. And in my opinion, the worst of the worst are those that combine multiple clichés in a single photo....more

Your Emails Shouldn’t Be Like Hotel California

I write a lot because social media gets my name out there at a much lower cost than hiring a public relations. director. I know because I’ve been there and done that. I write articles, I blog, and I started this crazy...more

Myrland Marketing Motivation: I Could Grow My Practice If…

- Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. - More Motivation Than Marketing. It’s A Monday Kind Of Thing! What is one skill you need to grow your practice? It can be big or small....more

Trek Beyond To The Future of 401(k) Plans

While I prefer Star Wars, I still have an affinity for Star Trek. Gene Roddenberry’s vision of the future was a hopeful one while the science fiction genre prior to his tome had a bleak future. The original series and the...more

[Webinar] How Law Firms Can Drive Business With Webinars - October 26th, 11:00a.m. PT / 2:00p.m. ET

In today’s hyper-competitive legal landscape, you need to showcase your lawyers’ expertise in front of clients and prospects to drive business. Whether you are attracting new clients, establishing yourself as a thought...more

New to Chambers? 6 Ways to Streamline the Process AND Improve Results

It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms...more

The Worst First Date Ever

Do you remember the last time you were on a first date? Can you imagine how it would have ended if you were totally impersonal, spoke in a monotone voice, wore drab clothing, and refused to look your date in the eye? If you...more

The Five Fears of Social Media

There are many reasons people won’t share to social media. One of them is obvious, but the other four may surprise you....more

Webinar Registration Page Do’s and Don’ts

What if you threw a party, but forgot to invite people? Would anyone show up? Unlikely. Now think of this in the context of your webinar promotions — are your registration pages up to par for the awesome online event that you...more

3 Unconventional Webinars That Close Business

We all know that webinars are great. I mean, what else lets us combine images and video, gives us a platform for all our most important talking points, and virtually guarantees that people will hang around and listen for up...more

Plan Sponsors Should Know Their “Hat” as Retirement Plan Fiduciaries

I love baseball jerseys and I also love New Era on-field Major League Baseball hats. Speaking of hats, a retirement plan sponsor wears many hats when they main a retirement plan. Plan sponsors know they wear the hat of the...more

Intellectual Property Overview For Agribusiness

A company’s greatest assets may be its intellectual property. Properly protecting such assets then may be the key to continued success. Below are some questions to consider as a health check for your IP assets. 1....more

How to Keep Your Clients: 3 Valuable Lessons from the GC of UPS

Three valuable lessons in client acquisition and development from the general counsel of UPS, Norman Brothers....more

Are You Overlooking the Obvious in Your Firm’s 2017 Strategic Planning? LMA Orlando Recap

When building your firm's strategic plan for the new year, don't miss the forest and the trees....more

Breathe New, Prolonged Life into White Papers

Even though the content we consume is getting more and more concise, short and direct, white papers play an important role in professional services marketing – and particularly in the AEC industry...more

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