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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Why your law firm's blog probably sucks.

by Ross Fishman on

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was...more

How (And Why) to Personalize Your Lawyer-Client Connections

by JD Supra Perspectives on

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential. ...more

Driving Enthusiasm for Business Development Within the Firm: Market Leaders Podcast with Jim McGrew, Ogletree Deakins

by JD Supra Perspectives on

Join David Ackert as he interviews Jim McGrew, Chief Client Services Officer at Ogletree Deakins, in this episode of the Market Leaders Podcast. Tune in to hear David and Jim discuss: - How Ogletree centers its culture...more

Law Firms: The Future is NOW

by JD Supra Perspectives on

What makes you a restaurant, instead of a steakhouse?...more

Five Common Mistakes Law Firms Make When Entering a New Market

by Hayse LLC on

A dynamic law firm growth tactic involves opening an office in a new geographic market. To move a firm into virgin territory requires careful thought about issues that go beyond simply hiring new lawyers. Indeed, expanding a...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer

by JD Supra Perspectives on

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

Does your website company have a Capt. Kirk?

by Ross Fishman on

Is your website developer a Capt. Kirk or Mr. Spock? There are four critical steps to overhauling your website: - Strategy and messaging - Design - Coding - Maintenance...more

Immigration Scams are on the Rise

With immigration scams on the rise, Chicago Tribune reporter Nereoda Moreno delves into the decades of scams that ride on immigrant’s fears, often cost tens, if not hundreds of thousands of dollars, and result in permanent...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front

by JD Supra Perspectives on

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more

How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

by JD Supra Perspectives on

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm....more

A Marketing Platform That Matches the Type of Firm - Faegre Baker Daniels + ON24

by ON24 on

Hear Kim Migut, Director of Events at international law firm Faegre Baker Daniels, in this mini-case study on how ON24 meets her needs when it comes to using a marketing platform that matches the type of firm...more

Law Firm Content Strategy: Take Your Presentations Beyond Lectures Into Engaging Narratives

by ON24 on

How to to develop a loyal following with your content....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

Strengthening Relationships: Give Your Clients Exactly What They Want With a Bespoke, Private CLE

by ON24 on

Any opportunity to interact with a client outside a specific engagement is priceless. Private-client CLEs provide an ideal platform where any question can be asked, any issue broached, and everything is on the table....more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

by JD Supra Perspectives on

It might have taken almost a decade to happen, but here it is....more

Law Firm Business Development:  CMO Success Factors

by LawVision Group LLC on

At a recent meeting of about 20 mid-size to large firm managing partners, someone asked, “What do you consider the most important success factors for your firms’ CMOs? I’d like to communicate these to our CMO so she has a...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

by JD Supra Perspectives on

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized....more

Law Firms Must Sell Services Better: Here’s Why and How

by Prosperoware on

Price Takers and Price Makers - The latest Am Law 100 survey results are cause for concern: at a mere 1.5 percent, the growth of revenue per lawyer is at its lowest in years. Combined with stagnant growth, work moving...more

What’s New In ClearView Social: URL Referral Fields

by Adrian Dayton on

Welcome back to What’s New In ClearView Social, the recurring blog series that introduces you to the latest features arriving in our wonderful software. Bill Boulden, your Chief Technology Officer, is here today to talk about...more

Popular Reads on JD Supra

by JD Supra Perspectives on

What do readers of legal news, commentary, and analysis care about most right now?...more

Six ways firms can fix their oversupply problem

by Adrian Dayton on

Years ago, my family and I were in a near-fatal car accident. As we crested a hill in our van, traffic was stopped in front of us. I still remember the moment of decision, like slow motion, watching my Dad’s white knuckles as...more

Duly Noted: What In-House Attorneys Want From Outside Counsel

by JD Supra Perspectives on

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

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