Advertising Law - September 30, 2011: SPECIAL FOCUS: FTC and Reebok Enter Into $25 Million Stipulated Order Over Toning Shoes

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SPECIAL FOCUS: FTC and Reebok Enter Into $25 Million Stipulated Order Over Toning Shoes

On September 28, 2011, the Federal Trade Commission’s Bureau of Consumer Protection announced that Reebok International Ltd., the manufacturer of athletic footwear and apparel, entered into a $25 million stipulated judgment and Order regarding allegations that it violated the FTC Act by making false and unsubstantiated claims for its fitness toning athletic shoes. According to the FTC’s Complaint in the case, Reebok had made unsupported advertising claims that its toning shoes would provide extra toning and strength to leg and buttock muscles by increasing the effect of a regular exercise routine. The Complaint further alleges that the advertising made quantified claims of health benefits, such as that the shoes had been proven through research to lead to a 28% better workout for the buttocks, and 11% better workout for calves compared to regular walking shoes.

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Published In: Antitrust & Trade Regulation Updates, Civil Remedies Updates, General Business Updates, Communications & Media Updates, Consumer Protection Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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